\u201cWe want to promote an experience that goes beyond taste and flavor. The moments we build with consumers \u2013 whether at home, in restaurants and bars, or virtually \u2013 are moments that make people connect with our brands. Doing this on a global scale in a balanced way, while learning from the company's growth,\u201d says Chad Niemuth, Global Vice President of Information Technologies at Campari Group.<\/em><\/u><\/u><\/p>\n![\"\"](\"https:\/\/abes.org.br\/wp-content\/uploads\/2022\/07\/unnamed-2.png\")
<\/p>\n
In the last 20 years, the Campari Group has doubled in size, surpassing the 2 billion dollar mark of revenue in the year 2021, becoming the sixth largest supplier of premium alcoholic beverages, there are more than 50 in its portfolio, in addition to more than 4000 employees. The company is a leader in the beverage industry in 22 different geographic regions.\u00a0<\/u><\/u><\/p>\n
Just as every bartender discovers their customers' preferences before serving a cocktail, Campari wants to discover their customers' preferences to provide moments of pleasure and connection with every interaction with their brands.\u00a0\u00a0<\/u><\/u><\/p>\n
\u201cWe want to make consumers' experiences with our drinks a unique moment with the help of technology, making the consumers' journey as exciting as the drinks they just had\u201d explains Chad Niemuth, Global Vice President of Information Technologies at Campari Group . \u00a0<\/u><\/u><\/p>\n
For this, the company adopted Microsoft Dynamics 365 Marketing for CRM, Microsoft Dynamics 365 Customer Insights as its Customer Data Platform (CDP), Azure to increase the capacity of its database and Power Platform to create front-end applications. and backend.\u00a0<\/u><\/u><\/p>\n
Martina Navarra, Global CRM Manager at Campari Group, adds: \u201cUndeveloped regions or with limited budgets can activate a campaign with little or no investment, or leveraging those that are planned globally.\u201d \u00a0<\/u><\/u><\/p>\n
Campari Group's marketing team is increasing the depth, breadth, quality and value of its consumer database, cultivating more valuable and lasting consumer relationships. Earlier this year, the Global Marketing Capabilities & IT team doubled the number of employees to create data-centric solutions. \u00a0<\/u><\/u><\/p>\n
\u201cOur company sees what data can do in terms of activation, insights and personalization,\u201d shares Liam Barnes, Global IT Director of Marketing Technologies at Campari Group. \u201cWe have a lot of incentives and great investment. If a client wants to manage an event signed by Campari Group, we are able to enable and provide the best tools for promoting events, whether virtual or in person, with application technology.\u201d \u00a0<\/u><\/u><\/p>\n
During events promoted by the brand, \u201cCamparistas\u201d talk to visitors to understand consumer preferences, often obtaining more detailed and exclusive data. With tablets equipped with an app built with Power Apps, they collect data as events happen. Depending on consumer responses, Customer Insights already generates custom solutions and scripts.\u00a0\u00a0<\/u><\/u><\/p>\n
Navarra says, \u201cThe platform's ability to be flexible and at the same time customizable to allow you to add sections and categories helps a lot, making it easier to identify targets and create custom solutions.\u201d<\/u><\/u><\/p>\n
Celebrating a cultural revolution<\/b><\/span><\/p>\n![\"\"](\"https:\/\/abes.org.br\/wp-content\/uploads\/2022\/07\/unnamed-2-2.jpg\")
<\/p>\n
\u201cWe created a big shift in company culture by showing what data can do,\u201d shares Barnes. \u201cWe are not only managing the platform to meet the needs of countries and our brands, we are accelerating the visibility of consumer perception and business intelligence\u201d, highlights Niemuth. \u201cThe hard work pays off, we are starting to experience measurable results with the Microsoft Platform. We can see the impact of more personalized campaigns and journeys in real time, powered by more informed customer profiles in Customer Insights. This has led to higher engagement scores.\u201d \u00a0<\/u><\/u><\/p>\n
Campari Group is using Power BI to fill in visualization gaps, to drive information capture and, in turn, to use additional data insights to inform campaign strategies. The company believes it will be able to take greater risks and learn effective strategies quickly, giving brands a faster way to win the market.<\/p>","protected":false},"excerpt":{"rendered":"
Empresa adotou Microsoft Dynamics 365, Azure, Power Platform e o Microsoft Customer Insights para acompanhar as mudan\u00e7as de h\u00e1bitos dos clientes O Campari Group conta com uma longa tradi\u00e7\u00e3o de inova\u00e7\u00e3o e est\u00e1 investindo ainda mais para crescer em sua jornada digital, se preparando para enfrentar os desafios de aumentar seu portf\u00f3lio de marcas, resistir […]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[39,19],"tags":[73,3137,3138,3136],"class_list":["post-48373","post","type-post","status-publish","format-standard","hentry","category-coluna-4","category-ultimas-noticias","tag-banco-de-dados","tag-experiencias-dos-consumidores","tag-jornada-dos-consumidores","tag-tecnologias-da-informacao"],"acf":[],"yoast_head":"\n
Campari Group usa ferramentas da Microsoft para fornecer experi\u00eancia customizada aos seus consumidores - ABES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abes.org.br\/en\/campari-group-usa-ferramentas-da-microsoft-para-fornecer-experiencia-customizada-aos-seus-consumidores\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campari Group usa ferramentas da Microsoft para fornecer experi\u00eancia customizada aos seus consumidores - ABES\" \/>\n<meta property=\"og:description\" content=\"Empresa adotou Microsoft Dynamics 365, Azure, Power Platform e o Microsoft Customer Insights para acompanhar as mudan\u00e7as de h\u00e1bitos dos clientes O Campari Group conta com uma longa tradi\u00e7\u00e3o de inova\u00e7\u00e3o e est\u00e1 investindo ainda mais para crescer em sua jornada digital, se preparando para enfrentar os desafios de aumentar seu portf\u00f3lio de marcas, resistir […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/abes.org.br\/en\/campari-group-usa-ferramentas-da-microsoft-para-fornecer-experiencia-customizada-aos-seus-consumidores\/\" \/>\n<meta property=\"og:site_name\" content=\"ABES\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ABES.software\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-01T17:23:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/abes.org.br\/wp-content\/uploads\/2022\/07\/unnamed-1-3.jpg\" \/>\n<meta name=\"author\" content=\"Editor ABES\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ABES_SOFTWARE\" \/>\n<meta name=\"twitter:site\" content=\"@ABES_SOFTWARE\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Editor ABES\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/abes.org.br\\\/campari-group-usa-ferramentas-da-microsoft-para-fornecer-experiencia-customizada-aos-seus-consumidores\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/abes.org.br\\\/campari-group-usa-ferramentas-da-microsoft-para-fornecer-experiencia-customizada-aos-seus-consumidores\\\/\"},\"author\":{\"name\":\"Editor ABES\",\"@id\":\"https:\\\/\\\/abes.org.br\\\/#\\\/schema\\\/person\\\/d65ed84c8883a123fe668129fd6a7ed3\"},\"headline\":\"Campari Group usa ferramentas da Microsoft para fornecer experi\u00eancia customizada aos seus consumidores\",\"datePublished\":\"2022-08-01T17:23:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/abes.org.br\\\/campari-group-usa-ferramentas-da-microsoft-para-fornecer-experiencia-customizada-aos-seus-consumidores\\\/\"},\"wordCount\":843,\"publisher\":{\"@id\":\"https:\\\/\\\/abes.org.br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/abes.org.br\\\/campari-group-usa-ferramentas-da-microsoft-para-fornecer-experiencia-customizada-aos-seus-consumidores\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/abes.org.br\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/unnamed-1-3.jpg\",\"keywords\":[\"Banco de dados\",\"experi\u00eancias dos consumidores\",\"jornada dos consumidores\",\"Tecnologias da Informa\u00e7\u00e3o\"],\"articleSection\":[\"-Coluna 4\",\"\u00daltimas not\u00edcias\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/abes.org.br\\\/campari-group-usa-ferramentas-da-microsoft-para-fornecer-experiencia-customizada-aos-seus-consumidores\\\/\",\"url\":\"https:\\\/\\\/abes.org.br\\\/campari-group-usa-ferramentas-da-microsoft-para-fornecer-experiencia-customizada-aos-seus-consumidores\\\/\",\"name\":\"Campari Group usa ferramentas da Microsoft para fornecer experi\u00eancia customizada aos seus consumidores - ABES\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/abes.org.br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/abes.org.br\\\/campari-group-usa-ferramentas-da-microsoft-para-fornecer-experiencia-customizada-aos-seus-consumidores\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/abes.org.br\\\/campari-group-usa-ferramentas-da-microsoft-para-fornecer-experiencia-customizada-aos-seus-consumidores\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/abes.org.br\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/unnamed-1-3.jpg\",\"datePublished\":\"2022-08-01T17:23:48+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/abes.org.br\\\/campari-group-usa-ferramentas-da-microsoft-para-fornecer-experiencia-customizada-aos-seus-consumidores\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/abes.org.br\\\/campari-group-usa-ferramentas-da-microsoft-para-fornecer-experiencia-customizada-aos-seus-consumidores\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/abes.org.br\\\/campari-group-usa-ferramentas-da-microsoft-para-fornecer-experiencia-customizada-aos-seus-consumidores\\\/#primaryimage\",\"url\":\"https:\\\/\\\/abes.org.br\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/unnamed-1-3.jpg\",\"contentUrl\":\"https:\\\/\\\/abes.org.br\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/unnamed-1-3.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/abes.org.br\\\/campari-group-usa-ferramentas-da-microsoft-para-fornecer-experiencia-customizada-aos-seus-consumidores\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/abes.org.br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Campari Group usa ferramentas da Microsoft para fornecer experi\u00eancia customizada aos seus consumidores\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/abes.org.br\\\/#website\",\"url\":\"https:\\\/\\\/abes.org.br\\\/\",\"name\":\"ABES\",\"description\":\"Associa\u00e7\u00e3o Brasileira das Empresas de Software\",\"publisher\":{\"@id\":\"https:\\\/\\\/abes.org.br\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/abes.org.br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/abes.org.br\\\/#organization\",\"name\":\"Associa\u00e7\u00e3o Brasileira das Empresas de Software\",\"url\":\"https:\\\/\\\/abes.org.br\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/abes.org.br\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/abes.org.br\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/logo_abes_marca_d_tagline_horizontal_verde-amarelo_cmyk.png\",\"contentUrl\":\"https:\\\/\\\/abes.org.br\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/logo_abes_marca_d_tagline_horizontal_verde-amarelo_cmyk.png\",\"width\":324,\"height\":70,\"caption\":\"Associa\u00e7\u00e3o Brasileira das Empresas de Software\"},\"image\":{\"@id\":\"https:\\\/\\\/abes.org.br\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ABES.software\",\"https:\\\/\\\/x.com\\\/ABES_SOFTWARE\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/abes-software\\\/\",\"https:\\\/\\\/www.instagram.com\\\/abes_software\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/abes.org.br\\\/#\\\/schema\\\/person\\\/d65ed84c8883a123fe668129fd6a7ed3\",\"name\":\"Editor ABES\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b207abce016c5e2ad6bf38914af9ad16e277128bb9b06dabb05bc191f02d7fe?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b207abce016c5e2ad6bf38914af9ad16e277128bb9b06dabb05bc191f02d7fe?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b207abce016c5e2ad6bf38914af9ad16e277128bb9b06dabb05bc191f02d7fe?s=96&d=mm&r=g\",\"caption\":\"Editor ABES\"},\"url\":\"https:\\\/\\\/abes.org.br\\\/en\\\/author\\\/editor-abes\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Campari Group uses Microsoft tools to provide a customized experience to its consumers - ABES","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/abes.org.br\/en\/campari-group-usa-ferramentas-da-microsoft-para-fornecer-experiencia-customizada-aos-seus-consumidores\/","og_locale":"en_US","og_type":"article","og_title":"Campari Group usa ferramentas da Microsoft para fornecer experi\u00eancia customizada aos seus consumidores - ABES","og_description":"Empresa adotou Microsoft Dynamics 365, Azure, Power Platform e o Microsoft Customer Insights para acompanhar as mudan\u00e7as de h\u00e1bitos dos clientes O Campari Group conta com uma longa tradi\u00e7\u00e3o de inova\u00e7\u00e3o e est\u00e1 investindo ainda mais para crescer em sua jornada digital, se preparando para enfrentar os desafios de aumentar seu portf\u00f3lio de marcas, resistir […]","og_url":"https:\/\/abes.org.br\/en\/campari-group-usa-ferramentas-da-microsoft-para-fornecer-experiencia-customizada-aos-seus-consumidores\/","og_site_name":"ABES","article_publisher":"https:\/\/www.facebook.com\/ABES.software","article_published_time":"2022-08-01T17:23:48+00:00","og_image":[{"url":"https:\/\/abes.org.br\/wp-content\/uploads\/2022\/07\/unnamed-1-3.jpg","type":"","width":"","height":""}],"author":"Editor ABES","twitter_card":"summary_large_image","twitter_creator":"@ABES_SOFTWARE","twitter_site":"@ABES_SOFTWARE","twitter_misc":{"Written by":"Editor ABES","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/abes.org.br\/campari-group-usa-ferramentas-da-microsoft-para-fornecer-experiencia-customizada-aos-seus-consumidores\/#article","isPartOf":{"@id":"https:\/\/abes.org.br\/campari-group-usa-ferramentas-da-microsoft-para-fornecer-experiencia-customizada-aos-seus-consumidores\/"},"author":{"name":"Editor ABES","@id":"https:\/\/abes.org.br\/#\/schema\/person\/d65ed84c8883a123fe668129fd6a7ed3"},"headline":"Campari Group usa ferramentas da Microsoft para fornecer experi\u00eancia customizada aos seus consumidores","datePublished":"2022-08-01T17:23:48+00:00","mainEntityOfPage":{"@id":"https:\/\/abes.org.br\/campari-group-usa-ferramentas-da-microsoft-para-fornecer-experiencia-customizada-aos-seus-consumidores\/"},"wordCount":843,"publisher":{"@id":"https:\/\/abes.org.br\/#organization"},"image":{"@id":"https:\/\/abes.org.br\/campari-group-usa-ferramentas-da-microsoft-para-fornecer-experiencia-customizada-aos-seus-consumidores\/#primaryimage"},"thumbnailUrl":"https:\/\/abes.org.br\/wp-content\/uploads\/2022\/07\/unnamed-1-3.jpg","keywords":["Banco de dados","experi\u00eancias dos consumidores","jornada dos consumidores","Tecnologias da Informa\u00e7\u00e3o"],"articleSection":["-Coluna 4","\u00daltimas not\u00edcias"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/abes.org.br\/campari-group-usa-ferramentas-da-microsoft-para-fornecer-experiencia-customizada-aos-seus-consumidores\/","url":"https:\/\/abes.org.br\/campari-group-usa-ferramentas-da-microsoft-para-fornecer-experiencia-customizada-aos-seus-consumidores\/","name":"Campari Group uses Microsoft tools to provide a customized experience to its consumers - ABES","isPartOf":{"@id":"https:\/\/abes.org.br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/abes.org.br\/campari-group-usa-ferramentas-da-microsoft-para-fornecer-experiencia-customizada-aos-seus-consumidores\/#primaryimage"},"image":{"@id":"https:\/\/abes.org.br\/campari-group-usa-ferramentas-da-microsoft-para-fornecer-experiencia-customizada-aos-seus-consumidores\/#primaryimage"},"thumbnailUrl":"https:\/\/abes.org.br\/wp-content\/uploads\/2022\/07\/unnamed-1-3.jpg","datePublished":"2022-08-01T17:23:48+00:00","breadcrumb":{"@id":"https:\/\/abes.org.br\/campari-group-usa-ferramentas-da-microsoft-para-fornecer-experiencia-customizada-aos-seus-consumidores\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/abes.org.br\/campari-group-usa-ferramentas-da-microsoft-para-fornecer-experiencia-customizada-aos-seus-consumidores\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/abes.org.br\/campari-group-usa-ferramentas-da-microsoft-para-fornecer-experiencia-customizada-aos-seus-consumidores\/#primaryimage","url":"https:\/\/abes.org.br\/wp-content\/uploads\/2022\/07\/unnamed-1-3.jpg","contentUrl":"https:\/\/abes.org.br\/wp-content\/uploads\/2022\/07\/unnamed-1-3.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/abes.org.br\/campari-group-usa-ferramentas-da-microsoft-para-fornecer-experiencia-customizada-aos-seus-consumidores\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/abes.org.br\/"},{"@type":"ListItem","position":2,"name":"Campari Group usa ferramentas da Microsoft para fornecer experi\u00eancia customizada aos seus consumidores"}]},{"@type":"WebSite","@id":"https:\/\/abes.org.br\/#website","url":"https:\/\/abes.org.br\/","name":"ABES","description":"Brazilian Association of Software Companies","publisher":{"@id":"https:\/\/abes.org.br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/abes.org.br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/abes.org.br\/#organization","name":"Brazilian Association of Software Companies","url":"https:\/\/abes.org.br\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/abes.org.br\/#\/schema\/logo\/image\/","url":"https:\/\/abes.org.br\/wp-content\/uploads\/2020\/09\/logo_abes_marca_d_tagline_horizontal_verde-amarelo_cmyk.png","contentUrl":"https:\/\/abes.org.br\/wp-content\/uploads\/2020\/09\/logo_abes_marca_d_tagline_horizontal_verde-amarelo_cmyk.png","width":324,"height":70,"caption":"Associa\u00e7\u00e3o Brasileira das Empresas de Software"},"image":{"@id":"https:\/\/abes.org.br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ABES.software","https:\/\/x.com\/ABES_SOFTWARE","https:\/\/www.linkedin.com\/company\/abes-software\/","https:\/\/www.instagram.com\/abes_software\/"]},{"@type":"Person","@id":"https:\/\/abes.org.br\/#\/schema\/person\/d65ed84c8883a123fe668129fd6a7ed3","name":"ABES Editor","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3b207abce016c5e2ad6bf38914af9ad16e277128bb9b06dabb05bc191f02d7fe?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3b207abce016c5e2ad6bf38914af9ad16e277128bb9b06dabb05bc191f02d7fe?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3b207abce016c5e2ad6bf38914af9ad16e277128bb9b06dabb05bc191f02d7fe?s=96&d=mm&r=g","caption":"Editor ABES"},"url":"https:\/\/abes.org.br\/en\/author\/editor-abes\/"}]}},"publishpress_future_action":{"enabled":false,"date":"2026-04-28 03:28:13","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/abes.org.br\/en\/wp-json\/wp\/v2\/posts\/48373","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abes.org.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/abes.org.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/abes.org.br\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/abes.org.br\/en\/wp-json\/wp\/v2\/comments?post=48373"}],"version-history":[{"count":1,"href":"https:\/\/abes.org.br\/en\/wp-json\/wp\/v2\/posts\/48373\/revisions"}],"predecessor-version":[{"id":48377,"href":"https:\/\/abes.org.br\/en\/wp-json\/wp\/v2\/posts\/48373\/revisions\/48377"}],"wp:attachment":[{"href":"https:\/\/abes.org.br\/en\/wp-json\/wp\/v2\/media?parent=48373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/abes.org.br\/en\/wp-json\/wp\/v2\/categories?post=48373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/abes.org.br\/en\/wp-json\/wp\/v2\/tags?post=48373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"\"](\"https:\/\/abes.org.br\/wp-content\/uploads\/2022\/07\/unnamed-1-3.jpg\")
<\/p>\n