![\"\"](\"https:\/\/abes.org.br\/wp-content\/uploads\/2022\/07\/vida-_e-movimento_-bale.jpg\")
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Business support for art, sport and culture projects contributes to education, training, social integration and offering opportunities for young people. To make this support possible, there are incentive laws in the field of culture, which can be used by both an individual and a legal entity.<\/p>\n
In tune with this reality and the legal mechanisms, the IN - Business Intelligence<\/strong>, a company specialized in the Business Intelligence software market, decided to support important sociocultural initiatives in the city of S\u00e3o Paulo through the Pro-Mac (Municipal Support Program for Cultural Projects \u2013 Law n\u00ba 15.948\/2013), a municipal tax incentive law.<\/strong><\/p>\n \u201cIt's very good c<\/em>work and I want to encourage new companies to participate, because together we can minimize many problems that Brazil has, through the promotion of social justice by directing part of the ISS or IPTU due to cultural projects. We need to expand this chain of good, giving visibility to the laws and showing that the entire process is carried out with transparency, competence and a lot of professionalism.<\/em>\u201d, emphasizes Roberto Guerra, president of the IN Group. <\/strong><\/p>\n This IN policy is in line with the adoption of the ESG concept and the implementation of good practices that encourage companies to become socially aware and sustainable. To implement the support, the company had the assistance of Incentiv.me, a tax innovation startup (taxtech).<\/p>\n Life in motion<\/strong><\/p>\n \u201cVery grateful for the initiative of IN, which is playing a super-relevant role in AMIS by believing in VIDA EM MOVIMENTO \u2013 BALE. The company is building its legacy as a social investor, contributing to a more just and egalitarian society. Lives will be transformed, as every child has the right to seek and have the opportunity to study and grow with ideals, being the protagonist of their own story.<\/em>\u201d, explains Ester Le\u00e3o, AMIS Manager.<\/strong>\u00a0<\/strong><\/p>\n reinstate<\/strong><\/p>\n Another supported program is the REINTEGRATE<\/strong> which, among several objectives, aims to contribute to the social reintegration of young people in compliance with socio-educational measures, to the generation of professional opportunities through audiovisual training offered to adolescents who occupy socially marginalized spaces and to the reduction of the recidivism rate. promoted by Cause Social Transformation<\/strong> and located in the North Zone of S\u00e3o Paulo, the program is in its first edition and is currently in the pre-production phase. The classes started in June 2022. The benefited public is composed of 36 boys and girls aged between 16 and 20 who are in socio-educational measures by Funda\u00e7\u00e3o Casa (semi-liberty regime) and within the scope of the Service of Socio-educational Measures in the Open Environment \u2013 SMSE \/MA (Assisted Freedom and Community Service Provision).<\/p>\n Expert advice<\/strong><\/p>\n Incentiv.me is a startup focused on social impact projects that mobilizes the ecosystem of tax incentive laws, offering products and services to sponsors (individuals and corporations), sponsors, proponents and the whole society.\u00a0\u201cFew companies know that they can direct part of their taxes to promote important causes for the social development of the country. Working together with the IN team, we were able to optimize the entire Pro-Mac usage journey, performing potential diagnosis, portfolio development and results monitoring. It is very gratifying to work with companies like IN, which quickly understand the importance of their engagement in the use of tax benefits, which generate positive social impact, transparency and tax efficiency, enhancing their ESG agenda\u201d, <\/em>ends Eloren Andreani, co-founder of Incentiv.me and Director of Customer Success.<\/strong><\/p>","protected":false},"excerpt":{"rendered":" O apoio empresarial a projetos de arte, esporte e cultura contribui com a educa\u00e7\u00e3o, forma\u00e7\u00e3o, integra\u00e7\u00e3o social e oferta de oportunidades aos jovens. Para viabilizar esse apoio, existem as leis de incentivo no \u00e2mbito da cultura, que podem ser utilizadas tanto por uma pessoa f\u00edsica quanto jur\u00eddica. Sintonizada com essa realidade e os mecanismos legais, […]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[39,19],"tags":[],"class_list":["post-47449","post","type-post","status-publish","format-standard","hentry","category-coluna-4","category-ultimas-noticias"],"acf":[],"yoast_head":"\n![\"\"](\"https:\/\/abes.org.br\/wp-content\/uploads\/2022\/07\/AMIS_bale.jpg\")
Selected through the public notice launched by the Municipality of S\u00e3o Paulo in 2021, the first project supported by IN is the Life in motion<\/strong>, promoted by AMIS \u2013 Morumbi Association for Social Integration<\/strong> and which has been in existence since 2007. The movement provides ballet classes and aims to involve, in 2022, 230 girls between 4 and 16 years old from the Campo Limpo and Cap\u00e3o Round neighborhoods, in addition to other nearby communities. Girls need to be regularly enrolled in public schools and the movement removes them from the highly vulnerable situation in which they find themselves after school hours.<\/p>\n![\"\"](\"https:\/\/abes.org.br\/wp-content\/uploads\/2022\/07\/reintegrar_gravacaodas-aulas-on-line.jpg\")
\u201cthe sponsorship of <\/em>IN is extremely important for the success of our project. This decision demonstrates that, in practice, there are companies committed to collaborating with the transformation of the lives of young people who will be welcomed into our mobile audiovisual training cycles. In addition to expanding work and income opportunities, it contributes to the human and social development of those boys and girls who are or have completed socio-educational measures.<\/em>\u201d, evaluates Marcelo Cabral Machado,<\/strong> Founder of Causar and coordinator of training for the Reintegrar program.<\/strong>\u00a0<\/strong><\/p>\n