{"id":45837,"date":"2022-05-25T08:35:39","date_gmt":"2022-05-25T11:35:39","guid":{"rendered":"https:\/\/abes.org.br\/?p=45837"},"modified":"2022-05-17T23:37:30","modified_gmt":"2022-05-18T02:37:30","slug":"grupo-semar-habilita-jornada-de-compra-personalizada-aos-seus-clientes-com-tecnologia-oracle","status":"publish","type":"post","link":"https:\/\/abes.org.br\/en\/grupo-semar-habilita-jornada-de-compra-personalizada-aos-seus-clientes-com-tecnologia-oracle\/","title":{"rendered":"Grupo SEMAR enables a personalized purchase journey for its customers with Oracle technology"},"content":{"rendered":"<p>Operating in the retail sector for 39 years, the SEMAR Group&#039;s mission is to offer quality products and excellent service. Its 25 stores are located in the city of S\u00e3o Paulo and in the regions of Vale do Para\u00edba and Litoral Norte of the State and aim to provide a unique experience to its consumers and double the business&#039;s revenue by December this year. Therefore, the company decided to invest in technology to further leverage sales in its e-commerce.<\/p>\n<p>Evandro J\u00fanior, E-Commerce manager at Grupo SEMAR, explains that the strategy is to increase participation in this channel. \u201cWe want to make e-commerce the biggest store in the chain, increasing revenue through this front. To follow this path, we chose Oracle solutions to help us have a more robust platform and also promote a unique journey for our customers\u201d, he explains.<\/p>\n<p>The choices were\u00a0<a href=\"https:\/\/www.oracle.com\/br\/cx\/marketing\/campaign-management\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/nam12.safelinks.protection.outlook.com\/?url%3Dhttps%253A%252F%252Fs2205.agenciareleases.com%252Flink.php%253Fcode%253DbDpodHRwcyUzQSUyRiUyRnd3dy5vcmFjbGUuY29tJTJGYnIlMkZjeCUyRm1hcmtldGluZyUyRmNhbXBhaWduLW1hbmFnZW1lbnQlMkY6NjIwMDM5Mzk5OmNocmlzLnNhbnRvczIwMDdAb3V0bG9vay5jb206MGE3ZDA5%26data%3D05%257C01%257C%257Cae870549456544cff20908da37492b8d%257C84df9e7fe9f640afb435aaaaaaaaaaaa%257C1%257C0%257C637883084673505992%257CUnknown%257CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%253D%257C3000%257C%257C%257C%26sdata%3DhQMnx2gl4vOVuy6BSqysf833YroyKOG%252By75aTzfAALE%253D%26reserved%3D0&amp;source=gmail&amp;ust=1652925187240000&amp;usg=AOvVaw321ulal_E5c2r2r_KGXcc5\">Oracle Responsys<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.oracle.com\/br\/cx\/ecommerce\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/nam12.safelinks.protection.outlook.com\/?url%3Dhttps%253A%252F%252Fs2205.agenciareleases.com%252Flink.php%253Fcode%253DbDpodHRwcyUzQSUyRiUyRnd3dy5vcmFjbGUuY29tJTJGYnIlMkZjeCUyRmVjb21tZXJjZSUyRjo2MjAwMzkzOTk6Y2hyaXMuc2FudG9zMjAwN0BvdXRsb29rLmNvbTphMGJhYjM%253D%26data%3D05%257C01%257C%257Cae870549456544cff20908da37492b8d%257C84df9e7fe9f640afb435aaaaaaaaaaaa%257C1%257C0%257C637883084673505992%257CUnknown%257CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%253D%257C3000%257C%257C%257C%26sdata%3DsR5bbNobOObRHXaWvq%252BCxcGT5viP2wSUTh0q9JVvjSk%253D%26reserved%3D0&amp;source=gmail&amp;ust=1652925187240000&amp;usg=AOvVaw1Wtw7FgoRJ6FA_60oBUOa1\">Oracle Commerce Cloud<\/a>, which are solutions focused on digital marketing campaigns and unified e-commerce that create personalized online shopping experiences \u2014 both connected by the automation platform\u00a0<a href=\"https:\/\/www.oracle.com\/br\/integration\/application-integration\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/nam12.safelinks.protection.outlook.com\/?url%3Dhttps%253A%252F%252Fs2205.agenciareleases.com%252Flink.php%253Fcode%253DbDpodHRwcyUzQSUyRiUyRnd3dy5vcmFjbGUuY29tJTJGYnIlMkZpbnRlZ3JhdGlvbiUyRmFwcGxpY2F0aW9uLWludGVncmF0aW9uJTJGOjYyMDAzOTM5OTpjaHJpcy5zYW50b3MyMDA3QG91dGxvb2suY29tOjE4MmQzZg%253D%253D%26data%3D05%257C01%257C%257Cae870549456544cff20908da37492b8d%257C84df9e7fe9f640afb435aaaaaaaaaaaa%257C1%257C0%257C637883084673505992%257CUnknown%257CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%253D%257C3000%257C%257C%257C%26sdata%3D4gXfKFns2wqDzcRarz1ys9DNZp7McK0B1OYtXEV%252B0qI%253D%26reserved%3D0&amp;source=gmail&amp;ust=1652925187240000&amp;usg=AOvVaw0F24R-6IXf9h5LWunzAYFm\">Oracle Integration<\/a>. The innovations have already been implemented in all the group&#039;s stores and it is now possible to create campaigns aimed at certain audiences (and according to their consumption habits), in addition to having a partnership with the trade since the beginning of the project - which made it possible to attract of funds to carry out the campaigns.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-45836 alignright\" src=\"https:\/\/abes.org.br\/wp-content\/uploads\/2022\/05\/4dc782d27b86bba89e1125ee76cbd74a.jpeg\" alt=\"\" width=\"225\" height=\"300\" \/>\u201cWe are active in the campaign cycle, being able to offer promotions, tagging the main internet search engines and linking to our landing pages. With this, we provide qualitative information to our partners. Therefore, the impact is very positive for the consumer, who has an intuitive and easy commerce, as well as for our suppliers, who receive data on shopping preferences in our markets\u201d, he says.<\/p>\n<p>In addition to detailing the information, he also highlights that, throughout the implementations, the knowledge acquired by the team was a relevant point. \u201cToday, we have a team that learned a lot during the project and we had the support of Oracle to understand more about how the technology worked. Now, we are restructuring our operation and our challenge is to deliver sales, as we had an increase. We have a different look at the business, as Oracle has given us the freedom to create and improve our operations with flexible solutions to our demands\u201d, he says.<\/p>\n<p>Rubem Minatogawa, Senior Director of Customer Experience at Oracle Latin America, comments that this movement in the retail sector is a win-win game. \u201cTechnology is an enabler for different industries to expand their business and it would be no different for the SEMAR Group. Now, both businesses and customers can enjoy the benefits of an agile service and a shopping journey geared to the habits of each consumer\u201d, he concludes.<\/p>","protected":false},"excerpt":{"rendered":"<p>Atuando no setor de varejo h\u00e1 39 anos, o\u00a0Grupo SEMAR\u00a0tem como miss\u00e3o oferecer produtos de qualidade e atendimento com excel\u00eancia. Suas 25 lojas est\u00e3o localizadas na cidade de S\u00e3o Paulo e nas regi\u00f5es do Vale do Para\u00edba e Litoral Norte do Estado e t\u00eam o intuito de proporcionar uma experi\u00eancia \u00fanica aos seus consumidores e [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[39,19],"tags":[2891,2890,323,2889],"class_list":["post-45837","post","type-post","status-publish","format-standard","hentry","category-coluna-4","category-ultimas-noticias","tag-commerce-cloud","tag-compra-online-personalizada","tag-customer-experience","tag-landing-pages"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Grupo SEMAR habilita jornada de compra personalizada aos seus clientes com tecnologia Oracle - ABES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abes.org.br\/en\/grupo-semar-habilita-jornada-de-compra-personalizada-aos-seus-clientes-com-tecnologia-oracle\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grupo SEMAR habilita jornada de compra personalizada aos seus clientes com tecnologia Oracle - ABES\" \/>\n<meta property=\"og:description\" content=\"Atuando no setor de varejo h\u00e1 39 anos, o\u00a0Grupo SEMAR\u00a0tem como miss\u00e3o oferecer produtos de qualidade e atendimento com excel\u00eancia. 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