{"id":45264,"date":"2022-05-05T08:56:56","date_gmt":"2022-05-05T11:56:56","guid":{"rendered":"https:\/\/abes.org.br\/?p=45264"},"modified":"2022-05-03T17:58:30","modified_gmt":"2022-05-03T20:58:30","slug":"transunion-reforca-impacto-de-uso-da-informacao-para-o-bem-em-sua-mais-nova-campanha-de-awareness","status":"publish","type":"post","link":"https:\/\/abes.org.br\/en\/transunion-reforca-impacto-de-uso-da-informacao-para-o-bem-em-sua-mais-nova-campanha-de-awareness\/","title":{"rendered":"TransUnion reinforces the impact of using &#039;Information for Good&#039; in its newest awareness campaign"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-45265 aligncenter\" src=\"https:\/\/abes.org.br\/wp-content\/uploads\/2022\/05\/unnamed.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/abes.org.br\/wp-content\/uploads\/2022\/05\/unnamed.jpg 300w, https:\/\/abes.org.br\/wp-content\/uploads\/2022\/05\/unnamed-18x10.jpg 18w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>TransUnion, a global information and insights company, has just launched a new\u00a0<a href=\"https:\/\/www.transunion.com.br\/informacao-para-o-bem?utm_source=Press-Release&amp;utm_medium=Public-Relations&amp;utm_campaign=Campanha-Awareness&amp;utm_content=Other&amp;utmsource=Press-Release\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/nam12.safelinks.protection.outlook.com\/?url%3Dhttps%253A%252F%252Fwww.transunion.com.br%252Finformacao-para-o-bem%253Futm_source%253DPress-Release%2526utm_medium%253DPublic-Relations%2526utm_campaign%253DCampanha-Awareness%2526utm_content%253DOther%2526utmsource%253DPress-Release%26data%3D05%257C01%257C%257Cf5786d298d5740247dbd08da2c829a68%257C84df9e7fe9f640afb435aaaaaaaaaaaa%257C1%257C0%257C637871236693869645%257CUnknown%257CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%253D%257C3000%257C%257C%257C%26sdata%3DPa%252FepXR%252FcVzHNLz12lfmvCeEsfIZxdI4M56yaV40vRs%253D%26reserved%3D0&amp;source=gmail&amp;ust=1651696537714000&amp;usg=AOvVaw0SmjolRBH_zyn2h3EWeTQz\">institutional campaign<\/a>, with the objective of highlighting its positioning and purpose of operation in Brazil. With the motto &#039;Information for Good&#039;, the pieces highlight the power of information and data to tell stories that bring a broader view of consumers, helping to improve these people&#039;s quality of life. The action highlights TransUnion&#039;s role in contributing to a multidimensional view of each customer so that they can be represented reliably and symmetrically in the market, resulting in greater access to goods and services.<u><\/u><u><\/u><\/p>\n<p>The campaign was created by the agency A Madre and will have online actions with content activation in multiple formats, including Google, LinkedIn, Facebook and Twitter ads, e-mail Marketing, Remarketing, among other Business and Information Technology tools and channels.\u00a0<u><\/u><u><\/u><\/p>\n<p>Juarez Zortea, president of TransUnion Brasil, says that the campaign was conceived with the aim of translating the company&#039;s positioning in the country. \u201cIn the first phase, we did our homework, adapting our purpose and positioning to the Brazilian reality and replicating it to all areas of the company. In the second stage, we expanded our audiences, including the external public, which will become more aware of our business model and the potential impact we will have on the Brazilian economy and on people&#039;s quality of life\u201d, explains Zortea.<u><\/u><u><\/u><\/p>\n<p>The campaign takes place in the midst of the celebration of some important milestones for the company: at the beginning of the year, TransUnion was approved by the Central Bank to act as a Credit Bureau of the Positive Registry in Brazil; in 2022 it celebrates 10 years of Brazil; and has just been certified by GPTW \u2013 Great Place to Work \u2013 as one of the best companies to work for. \u201cThe campaign will help to increase TransUnion&#039;s awareness and its positioning in the market of information and insights for decision making in granting credit, risk analysis and fraud prevention. We make financial inclusion and access to goods and services possible for people who are still invisible, under-banked or unbanked in our society\u201d, concludes the executive.<u><\/u><u><\/u><\/p>\n<p>Currently, TransUnion offers analytics solutions, data insights, decision services and fraud prevention in various market segments, such as Financial Services, Insurance, Telecommunications, Retail, FinTechs, Industries and SMEs \u2013 Small and Medium Enterprises. There are more than 1,300 active customers, including BMG Seguros, Banco Toyota, Banco Yamaha, Caixa Seguradora, Consiga+, Creditas, Credz, Embracon, Geru and Will Bank.<u><\/u><u><\/u><\/p>\n<p><strong><u>Campaign Fact Sheet<\/u><\/strong><u><\/u><u><\/u><\/p>\n<p><strong>Client:<\/strong>\u00a0TransUnion Brazil<u><\/u><u><\/u><\/p>\n<p><strong>Creative Agency:<\/strong>\u00a0the mother<u><\/u><u><\/u><\/p>\n<p><strong>Performance Agency:<\/strong>\u00a0Factor<u><\/u><u><\/u><\/p>\n<p><strong>Creation:<\/strong>\u00a0Luiz Messora<u><\/u><u><\/u><\/p>\n<p><strong>Creative Direction:<\/strong>\u00a0Luccas Fuzaro<u><\/u><u><\/u><\/p>\n<p><strong>Project Direction:<\/strong>\u00a0N\u00e1jla Alencar<u><\/u><u><\/u><\/p>\n<p><strong>Head of Business Development and Partnerships:<\/strong>\u00a0Ernani Vidal<u><\/u><u><\/u><\/p>\n<p><strong>Media plan:<\/strong>\u00a0Factor Agency<u><\/u><u><\/u><\/p>\n<p><strong>customer approval<\/strong>: Flavia Martins<\/p>","protected":false},"excerpt":{"rendered":"<p>A TransUnion, companhia global de informa\u00e7\u00f5es e insights, acaba de lan\u00e7ar uma nova\u00a0campanha institucional, com o objetivo de evidenciar seu posicionamento e prop\u00f3sito de atua\u00e7\u00e3o no Brasil. Com o mote \u2018Informa\u00e7\u00e3o para o Bem\u2019, as pe\u00e7as destacam o poder da informa\u00e7\u00e3o e dos dados para contar hist\u00f3rias que tragam um olhar mais abrangente dos consumidores, [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[39,19],"tags":[],"class_list":["post-45264","post","type-post","status-publish","format-standard","hentry","category-coluna-4","category-ultimas-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TransUnion refor\u00e7a impacto de uso da &#039;Informa\u00e7\u00e3o para o Bem&#039; em sua mais nova campanha de awareness - ABES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abes.org.br\/en\/transunion-reforca-impacto-de-uso-da-informacao-para-o-bem-em-sua-mais-nova-campanha-de-awareness\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TransUnion refor\u00e7a impacto de uso da &#039;Informa\u00e7\u00e3o para o Bem&#039; em sua mais nova campanha de awareness - ABES\" \/>\n<meta property=\"og:description\" content=\"A TransUnion, companhia global de informa\u00e7\u00f5es e insights, acaba de lan\u00e7ar uma nova\u00a0campanha institucional, com o objetivo de evidenciar seu posicionamento e prop\u00f3sito de atua\u00e7\u00e3o no Brasil. 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