{"id":45258,"date":"2022-05-04T13:47:36","date_gmt":"2022-05-04T16:47:36","guid":{"rendered":"https:\/\/abes.org.br\/?p=45258"},"modified":"2022-05-03T17:56:52","modified_gmt":"2022-05-03T20:56:52","slug":"sonda-reforca-sua-estrategia-de-inovacao-com-nova-identidade","status":"publish","type":"post","link":"https:\/\/abes.org.br\/en\/sonda-reforca-sua-estrategia-de-inovacao-com-nova-identidade\/","title":{"rendered":"SONDA reinforces its innovation strategy with a new identity"},"content":{"rendered":"<p>After announcing its geographic expansion to the United States, in February this year, SONDA, a multinational reference in digital transformation in Latin America, takes an important step by bringing a new corporate image. This renewal reinforces its positioning in the market in the 11 countries where it is present.<u><\/u><u><\/u>\u00a0<u><\/u><u><\/u><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-45259 alignleft\" src=\"https:\/\/abes.org.br\/wp-content\/uploads\/2022\/05\/sonda.jpg\" alt=\"\" width=\"169\" height=\"82\" srcset=\"https:\/\/abes.org.br\/wp-content\/uploads\/2022\/05\/sonda.jpg 144w, https:\/\/abes.org.br\/wp-content\/uploads\/2022\/05\/sonda-18x9.jpg 18w\" sizes=\"(max-width: 169px) 100vw, 169px\" \/>SONDA&#039;s new image represents technology and innovation. The design\u00a0<i>clean<\/i>\u00a0and the curved movements in each of its letters reflect the constant evolution of the IT industry. Added to this change, the slogan \u201cMake it Easy\u201d is the center of the value proposition that the company seeks to deliver to its relationship audiences and stakeholders. The message reinforces the company&#039;s knowledge for an easier delivery of integrated solutions because it accompanies its customers throughout the process.<u><\/u><u><\/u>\u00a0<u><\/u><u><\/u><\/p>\n<p>The logo confirms the company&#039;s positioning in the market as a reference company in the supply and development of business solutions that stand out in the market, placing its customers at the center and being an attractive place to work, going beyond market trends.<u><\/u><u><\/u>\u00a0<u><\/u><u><\/u><\/p>\n<p>\u201cThis new image complements the initiatives outlined for the three-year Strategic Plan and consolidates our position in the technology market. Likewise, it reflects our knowledge, experience, solidity, culture and, above all, our ability to efficiently offer unique and innovative solutions that accelerate the digital transformation of our customers\u201d, highlights Jos\u00e9 Orlandini, Corporate CEO of the PROBE.<u><\/u><u><\/u>\u00a0<u><\/u><u><\/u><\/p>\n<p>For Ricardo Scheffer, CEO of SONDA in Brazil, this change also reinforces its strategy of innovation in local offers, which aim to accelerate the digitalization potential of the Brazilian market towards the massive adoption of new technologies by companies from different segments that, with the resumption of economy, are prioritizing their innovation projects.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Ap\u00f3s anunciar sua expans\u00e3o geogr\u00e1fica para os Estados Unidos, em fevereiro deste ano, a SONDA, multinacional refer\u00eancia em transforma\u00e7\u00e3o digital na Am\u00e9rica Latina, d\u00e1 um importante passo trazendo uma nova imagem corporativa. Essa renova\u00e7\u00e3o refor\u00e7a seu posicionamento no mercado nos 11 pa\u00edses onde est\u00e1 presente.\u00a0 A nova imagem da SONDA representa tecnologia e inova\u00e7\u00e3o. O [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[39,19],"tags":[],"class_list":["post-45258","post","type-post","status-publish","format-standard","hentry","category-coluna-4","category-ultimas-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SONDA refor\u00e7a sua estrat\u00e9gia de inova\u00e7\u00e3o com nova identidade - ABES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abes.org.br\/en\/sonda-reforca-sua-estrategia-de-inovacao-com-nova-identidade\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SONDA refor\u00e7a sua estrat\u00e9gia de inova\u00e7\u00e3o com nova identidade - ABES\" \/>\n<meta property=\"og:description\" content=\"Ap\u00f3s anunciar sua expans\u00e3o geogr\u00e1fica para os Estados Unidos, em fevereiro deste ano, a SONDA, multinacional refer\u00eancia em transforma\u00e7\u00e3o digital na Am\u00e9rica Latina, d\u00e1 um importante passo trazendo uma nova imagem corporativa. 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