{"id":40595,"date":"2021-10-28T08:48:19","date_gmt":"2021-10-28T11:48:19","guid":{"rendered":"https:\/\/abes.org.br\/?p=40595"},"modified":"2021-11-04T10:07:51","modified_gmt":"2021-11-04T13:07:51","slug":"quase-60-dos-negocios-brasileiros-passaram-a-investir-na-presenca-digital-durante-a-pandemia","status":"publish","type":"post","link":"https:\/\/abes.org.br\/en\/quase-60-dos-negocios-brasileiros-passaram-a-investir-na-presenca-digital-durante-a-pandemia\/","title":{"rendered":"Almost 60% of Brazilian businesses started to invest in digital presence during the pandemic"},"content":{"rendered":"<p style=\"text-align: center\"><i>A survey by the multinational HostGator shows that 42% of companies had increased accesses and that 64% intend to further increase investments in the online environment<\/i><\/p>\n<p style=\"font-weight: 400\">It is not new to anyone that people&#039;s behavior is becoming more and more digital and that technological tools are increasingly used, especially after the start of the pandemic, which accelerated this process even more. Today, the digitization of services is essential to keep micro, small and medium-sized businesses alive \u2014 and they have already realized this. This is what the research reveals.\u00a0<strong>Digital Presence\u00a0<\/strong>gives\u00a0<a href=\"https:\/\/www.hostgator.com.br\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/na01.safelinks.protection.outlook.com\/?url%3Dhttps%253A%252F%252Fwww.hostgator.com.br%252F%26data%3D04%257C01%257C%257C6c9611ce3842440f7d5d08d99561a5a0%257C84df9e7fe9f640afb435aaaaaaaaaaaa%257C1%257C0%257C637705068900753028%257CUnknown%257CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%253D%257C1000%26sdata%3DxM4jOTKk3audM9Ah6ZLb0FprIi7u0ZBHjBQ9h9apg7Q%253D%26reserved%3D0&amp;source=gmail&amp;ust=1635000137025000&amp;usg=AFQjCNEfv1vAbXE-ZWixFIWEZIbsdOjhtw\">HostGator<\/a>, a website hosting multinational and online service provider: among more than 5 thousand respondents, 58% started to invest more in digital during the pandemic and, among these, 64% saw a consequent increase in sales using this format.<\/p>\n<p style=\"font-weight: 400\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-40596 alignright\" src=\"https:\/\/abes.org.br\/wp-content\/uploads\/2021\/10\/HostGator.jpg\" alt=\"\" width=\"360\" height=\"217\" \/>The survey was carried out through the platform of\u00a0<a href=\"https:\/\/www.hostgator.com.br\/guias\/tudo-sobre-hospedagem-de-sites\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/na01.safelinks.protection.outlook.com\/?url%3Dhttps%253A%252F%252Fwww.hostgator.com.br%252Fguias%252Ftudo-sobre-hospedagem-de-sites%26data%3D04%257C01%257C%257C6c9611ce3842440f7d5d08d99561a5a0%257C84df9e7fe9f640afb435aaaaaaaaaaaa%257C1%257C0%257C637705068900763019%257CUnknown%257CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%253D%257C1000%26sdata%3DXQPNBvPpU0eruR%252B8g7so%252Bgr2pimsgyPoj0t%252FTaRI1TE%253D%26reserved%3D0&amp;source=gmail&amp;ust=1635000137025000&amp;usg=AFQjCNGyB-RrizTP1fjbIeGCaAyjtlSu8A\">website hosting<\/a>\u00a0of HostGator and aimed to understand the perception of the digital environment for business generation by Brazilian companies. The survey covered four dimensions: Impact of the Pandemic, Investment, Investment Plans and Business Reality (pre and post Covid).<\/p>\n<p style=\"font-weight: 400\">The results showed that, today, in relation to the business model, 97% of companies have a presence in the online environment, with 65% describing their performance as fully digital and 32% declaring to be present both physically and online. The pandemic was responsible for migrating all or part of the business to digital for 28% of respondents. \u201cThe expectation for the market is that internet purchases will increase more and more. Today, a person can search for information about a product, see the brand&#039;s catalog and portfolio and then go shopping at the store \u2014 integrating the digital and physical environment. The trend for the next few years is that the purchase or contracting of full and direct services through the online medium will only grow\u201d, explains Ricardo Melo, vice president of Marketing at HostGator Am\u00e9ricas.<\/p>\n<p>This shift in consumer thinking and behavior is already being noticed by merchants as well: 64% said they intend to increase investment in online even after social distancing ends, while only 7% plan to decrease. On the other hand, the data also show that Brazilians still undertake out of necessity rather than opportunity \u2014 34% of people indicated that they started the company during the pandemic period.<\/p>\n<p style=\"font-weight: 400\">For Melo, these data show how the migration to digital has a democratic role and has become more palpable after the restrictive measures imposed by the pandemic. \u201cThe digital presence allows companies to guarantee more and more customers, with a much wider reach and with less expense in materials or people displacement. In Brazil, we still have a long way to go towards digitization, but it is clear that the reality of the last year acted as a catalyst for this transformation\u201d, he adds.<\/p>\n<p style=\"font-weight: 400\">Melo highlights that, among the main ways to ensure a good online presence, are the construction of the company&#039;s website and informative blog, registration on Google Meu Neg\u00f3cios, presence on the main social networks (Instagram, Facebook, LinkedIn and Twitter), preparation of campaigns digital and email marketing usage. \u201cEnsuring an omnichannel presence will become increasingly important as the consumer has already undergone a change of mind. No wonder that e-commerce revenues grew 411TP1Q in 2020, reaching the highest percentage since 2007, according to Webshoppers\u201d, he details.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Pesquisa da multinacional HostGator mostra que 42% das empresas tiveram aumento de acessos e que 64% pretendem aumentar ainda mais os investimentos no ambiente online N\u00e3o \u00e9 novidade para ningu\u00e9m que o comportamento das pessoas est\u00e1 cada dia mais digital e que ferramentas tecnol\u00f3gicas s\u00e3o cada vez mais utilizadas, principalmente ap\u00f3s o in\u00edcio da pandemia, [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[39,19],"tags":[501,2366,1934,2368,2367],"class_list":["post-40595","post","type-post","status-publish","format-standard","hentry","category-coluna-4","category-ultimas-noticias","tag-empreendedorismo","tag-hospedagem-de-site","tag-novos-negocios","tag-presenca-digital","tag-presenca-omnichannel"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quase 60% dos neg\u00f3cios brasileiros passaram a investir na presen\u00e7a digital durante a pandemia - ABES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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