{"id":39000,"date":"2021-09-13T14:57:32","date_gmt":"2021-09-13T17:57:32","guid":{"rendered":"https:\/\/abes.org.br\/?p=39000"},"modified":"2021-09-13T11:12:04","modified_gmt":"2021-09-13T14:12:04","slug":"inovacoes-do-salesforce-sales-cloud-ajudam-empresas-a-vender-de-maneira-mais-inteligente","status":"publish","type":"post","link":"https:\/\/abes.org.br\/en\/inovacoes-do-salesforce-sales-cloud-ajudam-empresas-a-vender-de-maneira-mais-inteligente\/","title":{"rendered":"Salesforce Sales Cloud Innovations Help Companies Sell Smarter"},"content":{"rendered":"<p><i>With Revenue Intelligence, Sales Enablement and Subscription Management for Sales Cloud, sales leaders rely on Einstein-powered tools to drive growth\u00a0<\/i><\/p>\n<p style=\"font-weight: 400\">to Salesforce<a href=\"https:\/\/na01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fylezaesriesve.i-mpr.com%2Flink.php%3Fcode%3DbDpodHRwcyUzQSUyRiUyRnd3dy5zYWxlc2ZvcmNlLmNvbSUyRmJyJTJGJTNGaXIlM0QxOjMxMDcwODc4MTk6c2FuZHJhc2FudEBnbWFpbC5jb206OGFmYzI2&amp;data=04%7C01%7C%7C33f0d11189a545af44f208d976bd1a0b%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C637671376826724679%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&amp;sdata=LB87zVE1cpIyGfmk9Ubak%2FC40N7kXJ9RW5K%2B2mRZRww%3D&amp;reserved=0\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/na01.safelinks.protection.outlook.com\/?url%3Dhttps%253A%252F%252Fylezaesriesve.i-mpr.com%252Flink.php%253Fcode%253DbDpodHRwcyUzQSUyRiUyRnd3dy5zYWxlc2ZvcmNlLmNvbSUyRmJyJTJGJTNGaXIlM0QxOjMxMDcwODc4MTk6c2FuZHJhc2FudEBnbWFpbC5jb206OGFmYzI2%26data%3D04%257C01%257C%257C33f0d11189a545af44f208d976bd1a0b%257C84df9e7fe9f640afb435aaaaaaaaaaaa%257C1%257C0%257C637671376826724679%257CUnknown%257CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%253D%257C1000%26sdata%3DLB87zVE1cpIyGfmk9Ubak%252FC40N7kXJ9RW5K%252B2mRZRww%253D%26reserved%3D0&amp;source=gmail&amp;ust=1631627392721000&amp;usg=AFQjCNESTO50PI3E4gMLnrlg30yU5HFFsQ\">,<\/a> The global benchmark in CRM, introduces three innovations in Sales Cloud that give sales teams everything they need to accelerate growth through AI-powered insights, built-in sales enablement capabilities, and self-service options that put the power in the hands of customers.<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-37524\" src=\"https:\/\/abes.org.br\/wp-content\/uploads\/2021\/08\/hologram-projector-screen-with-cloud-system-technology-scaled.jpg\" alt=\"\" width=\"345\" height=\"230\" \/><\/p>\n<p>Today, driving growth in the world of work anywhere is a challenge. As handshakes and face-to-face meetings shift to virtual channels, many sales leaders need a digital hub to close deals and build high-performing sales teams. With rapidly changing markets and the\u00a0<a href=\"https:\/\/www.wsj.com\/articles\/the-pay-is-high-and-jobs-are-plentiful-but-few-want-to-go-into-sales-11626255001\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/na01.safelinks.protection.outlook.com\/?url%3Dhttps%253A%252F%252Fylezaesriesve.i-mpr.com%252Flink.php%253Fcode%253DbDpodHRwcyUzQSUyRiUyRnd3dy53c2ouY29tJTJGYXJ0aWNsZXMlMkZ0aGUtcGF5LWlzLWhpZ2gtYW5kLWpvYnMtYXJlLXBsZW50aWZ1bC1idXQtZmV3LXdhbnQtdG8tZ28taW50by1zYWxlcy0xMTYyNjI1NTAwMTozMTA3MDg3ODE5OnNhbmRyYXNhbnRAZ21haWwuY29tOjBlZjUyZA%253D%253D%26data%3D04%257C01%257C%257C33f0d11189a545af44f208d976bd1a0b%257C84df9e7fe9f640afb435aaaaaaaaaaaa%257C1%257C0%257C637671376826724679%257CUnknown%257CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%253D%257C1000%26sdata%3DmqKzxd3VrHh0ye1iCt90XnGqyuwR%252B6N8bjFFZj5ELiw%253D%26reserved%3D0&amp;source=gmail&amp;ust=1631627392721000&amp;usg=AFQjCNEs7OEs89KEzdnErJq9cVw0sgNt4A\">demand for sales functions growing 65% last year,<\/a>\u00a0Leaders need tools that support a new digital-first way of selling to meet customer expectations.<\/p>\n<p>\u201cSalesforce is at the forefront of evolving sales playbooks to meet the needs of customers in a work-anywhere digital-first world,\u201d said Bill Patterson, Executive Vice President and General Manager of CRM Applications at Salesforce. &quot;Sales Cloud&#039;s ongoing innovation has made it a leader in its category for more than a decade, empowering sales teams to achieve success no matter the scenario.&quot;<\/p>\n<p>Among the new features of Sales Cloud are:<\/p>\n<p><strong>Revenue Intelligence<\/strong>: Equipping sales leaders with insights throughout the entire sales and revenue cycle, from closing deals to defining forecasts and building new pipelines, is critical as sales organizations evolve from trusting intuition for concrete data.<\/p>\n<p>Revenue Intelligence combines the capabilities of Sales Cloud, Einstein and Tableau into a unified revenue management command center so customers can:<\/p>\n<p><strong>\u2022 Closing deals with confidence:<\/strong>\u00a0Analyze the health of the deal with Einstein Deal Insights that provide AI-powered forecasts such as deals that are likely to be closed or boosted, as well as sales closing KPIs \u2013 such as fulfillment, win rate and quarterly progress \u2013 across all interactions with the client.<\/p>\n<p><strong>\u2022 Take action to meet sales targets:<\/strong>\u00a0Leverage easy, pre-built analytics powered by Tableau to address gaps in goals, and actionable insights to drive forecast accuracy.<\/p>\n<p><strong>\u2022 Adapt a sales strategy that prioritizes data:<\/strong>\u00a0identify trends across multiple dimensions, such as best practices from top sales and business reps, to make every rep a high-performing professional.<\/p>\n<p><strong>Sales Qualification:<\/strong>\u00a0smooth onboarding, training, and developing sales rep experiences are critical to building engaged teams; retain and attract strong talent; and finally closing deals.<\/p>\n<p>Enablement, now built directly into Sales Cloud, makes it easy to quickly build high-performing sales teams by enabling:<\/p>\n<p><strong>\u2022 Accelerate negotiations with data-driven coaching:<\/strong>\u00a0Einstein quickly introduces pipeline-related training moments and deal insights to help managers and sales reps focus on improving skills that help close more deals.<\/p>\n<p><strong>\u2022 Empower sales reps with real-time and contextual learning:<\/strong>\u00a0Deliver personalized learning journeys with Trailhead and facilitate peer-to-peer knowledge sharing across modern channels like video and Slack.<\/p>\n<p><strong>\u2022 Link training to revenue:<\/strong>\u00a0Measure the impact of enablement activities on key sales metrics such as lead conversion rate, reduced sales cycle time, increased close rates, and more.<\/p>\n<p><strong>Subscription Management for Revenue Cloud:<\/strong>\u00a0Businesses are shifting to focus more on B2B purchasing and managing subscriptions through self-service, and sales leaders need to be able to quickly launch new products and services across a variety of channels \u2013 from e-commerce stores to apps. Existing Revenue Cloud capabilities give businesses the agility to make purchasing processes faster and easier, while accelerating new revenue streams and efficiencies.<\/p>\n<p>Now, with Subscription Management, companies can deliver a unified customer experience built on the Salesforce Customer 360 platform, empowering customers to manage subscriptions across any self-service channel on their own and:<\/p>\n<p><strong>\u2022 Manage the complete subscription journey:<\/strong>\u00a0handle product revenue shares and access metrics to gain insights into your repeat business.<\/p>\n<p><strong>\u2022 Deploy to any self-service channel:<\/strong>\u00a0Integration with e-commerce, app or any other self-service touchpoint allows companies to offer self-service options in the channels their customers want.<\/p>\n<p><strong>\u2022 Maximize revenue with Einstein:<\/strong>\u00a0Einstein enables companies to prioritize collection efforts, anticipating the risk of late or non-payment, and recommending the next best action to ensure consistent revenue streams.<\/p>\n<p>Built on Salesforce Customer 360, Sales Cloud is a leading sales platform businesses use to drive growth \u2013 providing the tools needed to modernize the way businesses sell and buy in a digital-first world with work anywhere. New Revenue Intelligence, Sales Enablement and Subscription Management help companies sell smarter and grow revenue faster. These innovations come on the heels of the new\u00a0<a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2021\/08\/17\/slack-supercharges-salesforce-customer-360-for-sales-service-marketing-and-analytics\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/na01.safelinks.protection.outlook.com\/?url%3Dhttps%253A%252F%252Fylezaesriesve.i-mpr.com%252Flink.php%253Fcode%253DbDpodHRwcyUzQSUyRiUyRnd3dy5zYWxlc2ZvcmNlLmNvbSUyRm5ld3MlMkZwcmVzcy1yZWxlYXNlcyUyRjIwMjElMkYwOCUyRjE3JTJGc2xhY2stc3VwZXJjaGFyZ2VzLXNhbGVzZm9yY2UtY3VzdG9tZXItMzYwLWZvci1zYWxlcy1zZXJ2aWNlLW1hcmtldGluZy1hbmQtYW5hbHl0aWNzJTJGOjMxMDcwODc4MTk6c2FuZHJhc2FudEBnbWFpbC5jb206MjE1MTZk%26data%3D04%257C01%257C%257C33f0d11189a545af44f208d976bd1a0b%257C84df9e7fe9f640afb435aaaaaaaaaaaa%257C1%257C0%257C637671376826734670%257CUnknown%257CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%253D%257C1000%26sdata%3Drl0iH6xa8cEceDsGQHooiRWjrZSGIM7tCbVfzjD69%252Bk%253D%26reserved%3D0&amp;source=gmail&amp;ust=1631627392722000&amp;usg=AFQjCNHmLrCGw7Mly31hu3971n-HWkIOkw\">Slack-first Sales,<\/a>\u00a0giving sales reps the ability to collaborate on deals in real time and\u00a0<a href=\"https:\/\/slack.com\/intl\/pt-br\/blog\/productivity\/forrester-study-total-economic-impact-of-slack-sales-teams\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/na01.safelinks.protection.outlook.com\/?url%3Dhttps%253A%252F%252Fylezaesriesve.i-mpr.com%252Flink.php%253Fcode%253DbDpodHRwcyUzQSUyRiUyRnNsYWNrLmNvbSUyRmJsb2clMkZwcm9kdWN0aXZpdHklMkZmb3JyZXN0ZXItc3R1ZHktdG90YWwtZWNvbm9taWMtaW1wYWN0LW9mLXNsYWNrLXNhbGVzLXRlYW1zOjMxMDcwODc4MTk6c2FuZHJhc2FudEBnbWFpbC5jb206Yzk3MmJj%26data%3D04%257C01%257C%257C33f0d11189a545af44f208d976bd1a0b%257C84df9e7fe9f640afb435aaaaaaaaaaaa%257C1%257C0%257C637671376826734670%257CUnknown%257CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%253D%257C1000%26sdata%3DIMek50LFpycuDUCc9noafAaGt21%252F8pZmpHGLivhrfWA%253D%26reserved%3D0&amp;source=gmail&amp;ust=1631627392722000&amp;usg=AFQjCNEOkS8UwU7EYqIB_tBJskf8njrzcw\">accelerate sales cycles by an average of 15%.<\/a><\/p>\n<p><strong>Additional Information<\/strong><br \/>\n\u2022 Tune in to Sales Cloud&#039;s flagship show, &#039;The New Sales Playbook: Everything You Need&#039; to accelerate growth on September 21st, 5:00 pm to 5:30 pm ET;<\/p>\n<p>\u2022 Share\u00a0<a href=\"https:\/\/www.salesforce.com\/form\/sales\/subscription-management-pilot\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/na01.safelinks.protection.outlook.com\/?url%3Dhttps%253A%252F%252Fylezaesriesve.i-mpr.com%252Flink.php%253Fcode%253DbDpodHRwcyUzQSUyRiUyRnd3dy5zYWxlc2ZvcmNlLmNvbSUyRmZvcm0lMkZzYWxlcyUyRnN1YnNjcmlwdGlvbi1tYW5hZ2VtZW50LXBpbG90JTJGOjMxMDcwODc4MTk6c2FuZHJhc2FudEBnbWFpbC5jb206YzYzNzVk%26data%3D04%257C01%257C%257C33f0d11189a545af44f208d976bd1a0b%257C84df9e7fe9f640afb435aaaaaaaaaaaa%257C1%257C0%257C637671376826744666%257CUnknown%257CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%253D%257C1000%26sdata%3Donx858efgAqP0nAt0%252FPvLt1vVae3DhuxCYVl1dV%252BsnM%253D%26reserved%3D0&amp;source=gmail&amp;ust=1631627392722000&amp;usg=AFQjCNFK2nBB-PxAnHR3TJu4U-wgh5PP5g\">on here\u00a0<\/a>your interest in joining the Subscription Management Pilot Program;<\/p>\n<p>\u2022 Know more\u00a0<a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2021\/08\/17\/slack-supercharges-salesforce-customer-360-for-sales-service-marketing-and-analytics\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/na01.safelinks.protection.outlook.com\/?url%3Dhttps%253A%252F%252Fylezaesriesve.i-mpr.com%252Flink.php%253Fcode%253DbDpodHRwcyUzQSUyRiUyRnd3dy5zYWxlc2ZvcmNlLmNvbSUyRm5ld3MlMkZwcmVzcy1yZWxlYXNlcyUyRjIwMjElMkYwOCUyRjE3JTJGc2xhY2stc3VwZXJjaGFyZ2VzLXNhbGVzZm9yY2UtY3VzdG9tZXItMzYwLWZvci1zYWxlcy1zZXJ2aWNlLW1hcmtldGluZy1hbmQtYW5hbHl0aWNzJTJGOjMxMDcwODc4MTk6c2FuZHJhc2FudEBnbWFpbC5jb206MjE1MTZk%26data%3D04%257C01%257C%257C33f0d11189a545af44f208d976bd1a0b%257C84df9e7fe9f640afb435aaaaaaaaaaaa%257C1%257C0%257C637671376826744666%257CUnknown%257CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%253D%257C1000%26sdata%3DIQV%252F4YE3V%252Fb2f%252F8dNyCEE6B%252B%252BSGEvLWo%252BSXiQmyBxVo%253D%26reserved%3D0&amp;source=gmail&amp;ust=1631627392722000&amp;usg=AFQjCNH9cnD2BpbKv0nU0DF_5ldMsI8s1A\">on here\u00a0<\/a>how Slack is powering Salesforce Customer 360 for sales, service, marketing and analytics;<\/p>","protected":false},"excerpt":{"rendered":"<p>Com Revenue Intelligence, Sales Enablement e Subscription Management for Sales Cloud, os l\u00edderes de vendas contam com ferramentas movidas a Einstein para impulsionar o crescimento\u00a0 A\u00a0Salesforce, refer\u00eancia\u00a0global em CRM, apresenta tr\u00eas inova\u00e7\u00f5es no Sales Cloud que d\u00e3o \u00e0s equipes de vendas tudo o que precisam para acelerar o crescimento por meio de insights baseados em [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[39,19],"tags":[1598,362,2166,2167,2164,2165],"class_list":["post-39000","post","type-post","status-publish","format-standard","hentry","category-coluna-4","category-ultimas-noticias","tag-aplicativos-integrados","tag-customer-success","tag-integracao-com-e-commerce","tag-processos-de-compra","tag-sales-cloud","tag-venda-inteligente"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Inova\u00e7\u00f5es do Salesforce Sales Cloud ajudam empresas a vender de maneira mais inteligente - ABES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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