{"id":38639,"date":"2021-09-02T09:15:56","date_gmt":"2021-09-02T12:15:56","guid":{"rendered":"https:\/\/abes.org.br\/?p=38639"},"modified":"2021-08-30T17:24:16","modified_gmt":"2021-08-30T20:24:16","slug":"pesquisa-da-salesforce-revela-que-94-dos-fabricantes-brasileiros-enxergam-suas-tecnologias-atuais-como-desafio-para-o-futuro","status":"publish","type":"post","link":"https:\/\/abes.org.br\/en\/pesquisa-da-salesforce-revela-que-94-dos-fabricantes-brasileiros-enxergam-suas-tecnologias-atuais-como-desafio-para-o-futuro\/","title":{"rendered":"Salesforce survey reveals that 94% of Brazilian manufacturers see their current technologies as a challenge for the future"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-38640 aligncenter\" src=\"https:\/\/abes.org.br\/wp-content\/uploads\/2021\/08\/salesforce.jpg\" alt=\"\" width=\"487\" height=\"275\" srcset=\"https:\/\/abes.org.br\/wp-content\/uploads\/2021\/08\/salesforce.jpg 487w, https:\/\/abes.org.br\/wp-content\/uploads\/2021\/08\/salesforce-480x271.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 487px, 100vw\" \/><\/p>\n<p>Salesforce, a global company in customer relationship management (CRM) solutions, released its report <a href=\"https:\/\/www.salesforce.com\/form\/conf\/industries\/manufacturing\/new-trends-in-manufacturing\/\"><strong>Trends in Manufacturing<\/strong><\/a>, which shows the far-reaching effects that the global pandemic has had on the industrial sector. Salesforce&#039;s recent data analysis highlights how companies have had to adopt new strategies and models, gaps in achieving transformation, and how the use of new technologies has helped prepare them to compete in response to ongoing uncertainty.<\/p>\n<p>\u201cThe deep quarter-to-quarter changes in our clients&#039; results create room for more fundamental changes in business models,\u201d comments Fabio Costa, Salesforce&#039;s general manager in Brazil.<\/p>\n<p>Salesforce Research interviewed nearly 750 global manufacturing leaders in North America, Latin America, Asia-Pacific and Europe, including <a href=\"https:\/\/public.tableau.com\/app\/profile\/salesforceresearch\/viz\/shared\/B286N6RMG\">interviewees of\u00a0<\/a><a href=\"https:\/\/ylezaesriesve.i-mpr.com\/link.php?code=bDpodHRwcyUzQSUyRiUyRnB1YmxpYy50YWJsZWF1LmNvbSUyRnNoYXJlZCUyRkIyODZONlJNRyUzRiUzQWRpc3BsYXlfY291bnQlM0R5JTI2JTNBb3JpZ2luJTNEdml6X3NoYXJlX2xpbms6NTY2NjAzOTUxOnNhbmRyYXNhbnRAZ21haWwuY29tOmUyNGZlZA==\"><strong>Brazil<\/strong><\/a>. Specifically, the two groups surveyed were future-proof manufacturers \u2013 those who thought their systems and technology could handle the next decade; and unprepared manufacturers \u2013 those who didn&#039;t think their systems could handle the next ten years. The main differences between respondents were identified and the following themes were revealed:<\/p>\n<ul>\n<li>Uncertainty has brought an urgent need for business agility as well as an opportunity to re-imagine certain functions;<\/li>\n<li>Functions adjacent to the client were permanently altered by the pandemic;<\/li>\n<li>Digitized sales and operations are essential for an agile, future-ready business;<\/li>\n<li>New business models such as servitization (services as a product) are an important part of forward-looking manufacturers&#039; strategy.<\/li>\n<\/ul>\n<p>The main insights from local respondents in Brazil are presented below:<\/p>\n<p><strong>Adapting to a post-pandemic world<\/strong><\/p>\n<p>The impact of COVID-19 on manufacturers has been far-reaching and has not only changed the way they do business now, it will leave a lasting impression on how they will operate in the future.\u00a0<strong>76% of respondents in Brazil<\/strong>\u00a0reported that their production capacity was significantly or slightly altered as a result of the pandemic \u2013 with others\u00a0<strong>46%<\/strong>\u00a0believing that the changes will be permanent.<\/p>\n<p><strong>Differentiated products and services<\/strong><\/p>\n<p>Given the significant disruption caused to the industry during the course of the pandemic, businesses are looking for new ways to keep customers engaged, diversifying their product and service offerings to keep pace with the competition. For the next 24 months, manufacturers <strong>in Brazil<\/strong>\u00a0expressed that their highest priorities were\u00a0<strong>increase process efficiency (84%) and improve shop floor systems (84%)<\/strong>.<\/p>\n<p><strong>A shift to data-driven insights<\/strong><\/p>\n<p>Lack of data transparency and isolated teams within manufacturing organizations can create challenges for leaders trying to accurately forecast sales, which has become increasingly important given the current economic climate. <strong>Nearly 94% of respondents in Brazil feel that legacy tools are the biggest challenge they face. Along with 88% struggling to extract data, it is clear that the industrial sector will need to shift to an increasingly digital mindset to get maximum value for their business and their customers.<\/strong><\/p>\n<p><strong>Methodology<\/strong><\/p>\n<p>Data in this report is from a double-blind survey conducted from Aug. 29 to Sept. 15, 2020, which generated 750 responses from manufacturing leaders. Respondents are from North America, Latin America, Asia-Pacific and Europe. All respondents are third-party panelists (not limited to Salesforce customers). The survey results originate from two primary manufacturing groups:<\/p>\n<p><strong>Discrete Manufacturing: <\/strong>operations may change to meet different product needs. Variations of settings and changes can occur, at any intensity.<\/p>\n<p><strong>Process Manufacturing:<\/strong>\u00a0operations remain constant, never change, and are always running.<\/p>\n<p>These two groups are subdivided as follows:<\/p>\n<p><strong>Discrete Manufacturing:<\/strong><\/p>\n<ul>\n<li>OEM \u2013 sell complex products, equipment and assets, directly or through dealer networks.<\/li>\n<li>Distribution \u2013 sell parts to their own specifications or industry standard through distributors.<\/li>\n<li>Product Parts \u2013 Sell custom engineered parts for customer use cases.<\/li>\n<\/ul>\n<p><strong>Process Manufacturing:<\/strong><\/p>\n<ul>\n<li>Agricultural products \u2013 sell fertilizers, seeds and other products to breeders\/producers through distributors.<\/li>\n<li>Chemicals \u2013 sell industrial chemicals in bulk directly or through distribution.<\/li>\n<li>Materials\/Other Processes \u2013 sell metals, minerals, clays, other materials.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Salesforce, empresa global em solu\u00e7\u00f5es de gest\u00e3o de relacionamento com clientes (CRM), divulgou seu relat\u00f3rio Trends in Manufacturing, que mostra os efeitos de longo alcance que a pandemia global causou no setor industrial. A an\u00e1lise de dados recentes da Salesforce destaca de que maneira as empresas tiveram que adotar novas estrat\u00e9gias e modelos, as lacunas [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[39,19],"tags":[882,2116,41,2117,2118],"class_list":["post-38639","post","type-post","status-publish","format-standard","hentry","category-coluna-4","category-ultimas-noticias","tag-analise-de-dados","tag-desafio-para-o-futuro","tag-disrupcao","tag-eficiencia-dos-processos","tag-insights-baseados-em-dados"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pesquisa da Salesforce revela que 94% dos fabricantes brasileiros enxergam suas tecnologias atuais como desafio para o futuro - ABES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abes.org.br\/en\/pesquisa-da-salesforce-revela-que-94-dos-fabricantes-brasileiros-enxergam-suas-tecnologias-atuais-como-desafio-para-o-futuro\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pesquisa da Salesforce revela que 94% dos fabricantes brasileiros enxergam suas tecnologias atuais como desafio para o futuro - ABES\" \/>\n<meta property=\"og:description\" content=\"Salesforce, empresa global em solu\u00e7\u00f5es de gest\u00e3o de relacionamento com clientes (CRM), divulgou seu relat\u00f3rio Trends in Manufacturing, que mostra os efeitos de longo alcance que a pandemia global causou no setor industrial. 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