Banco Carrefour has just opened registration for Startup Jam, with the aim of conducting proofs of concept (PoC, in English) with startups, in order to identify potential partnerships and businesses. With registrations until April 2, the project is one of the bank's open innovation programs. In this edition, the focus will be on the central and digital service areas. In the case of the central service squad, the objective is to map the existing \u201ctagging\u201d of all customer interactions in the service channels, capture and view the information deposited there, create the match between the operator profile to meet different customer needs and provide the operator with a better way to consult his results, content for service and communication with his manager.<\/p>\n
In the digital service area, the aim is to facilitate access to digital channels, without losing sight of security and reliability. Another objective is to seek methodologies that establish a pipeline for creating a database to provide the customer with an innovative and fluid service in resolving inquiries.<\/p>\n
According to Charles Schweitzer, head of innovation at Banco Carrefour, the culture based on innovation has been a key part of the institution's operation in the midst of a financial market full of fintechs, large banks and other companies in the segment. \u201cIn addition to creating and executing fast, always thinking about our customers, we face another important challenge, which is to be open to exchange ideas and experiences. For all these reasons, we are very excited about what is to come \u201d, explains the executive.<\/p>\n
The program is the result of a partnership between Banco Carrefour and Kyvo Design-Driven Innovation, a Brazilian innovation platform with a history of accelerating more than 120 startups for some of the largest companies in the country. At the end of February, the bank held a demo day, with the participation of seven startups, with solutions ranging from credit risk to the inclusion of people with some degree of disability in the universe of Carrefour purchases.<\/p>\n
The companies that presented themselves were: Cinnecta, specialized in data intelligence; First Performance, of solutions to improve the relationship between companies and their customers; It includes, which helps companies to improve their products and sales channels for disadvantaged audiences, such as the elderly and people with some level of disability; Legal Benefit, legaltech that develops innovative solutions to legal problems; Suthub, for digital insurance distribution; O2Obots, which uses artificial intelligence to sell insurance and credits; and Manfig, with a focus on improving the public's understanding of companies in order to offer solutions that are more adherent to the needs of the market.<\/p>\n