{"id":24999,"date":"2020-10-19T22:12:01","date_gmt":"2020-10-20T01:12:01","guid":{"rendered":"https:\/\/abes.org.br\/?p=24999"},"modified":"2020-11-05T09:27:27","modified_gmt":"2020-11-05T12:27:27","slug":"abes-apoia-o-ewms-evento-global-que-tera-philip-kotler-e-alcancara-mais-de-100-paises","status":"publish","type":"post","link":"https:\/\/abes.org.br\/en\/abes-apoia-o-ewms-evento-global-que-tera-philip-kotler-e-alcancara-mais-de-100-paises\/","title":{"rendered":"ABES supports eWMS, a global event that will have Philip Kotler and reach more than 100 countries"},"content":{"rendered":"

\"\"In digital format, the eWMS will bring together 80 experts and involve millions of entrepreneurs, executives, professionals and scholars as spectators between the 5th to the 7th of November. ABES members have 40% discount on registration (link below).<\/em><\/p>\n

Consumers more aware of the planet's fragility, more concerned with health and more critical of the economic system are a global trend for the post-pandemic future of Covid-19. This is a prognosis of Philip Kotler<\/strong>, the American economist who is considered the \u201cfather of modern marketing\u201d. With the changes, the global expert predicts that the environment for companies will become even more selective - those that are fragile and unable to adapt to new demands should disappear. "Consumers will demand that brands specify their ultimate goal and how each is serving the common good," says Kotler, pointing to defining companies' purpose as a priority.<\/p>\n

Kotler himself will present his vision of what to do in the transition and, along with him, around 80 international experts and leaders will give lectures and discussions, in front of a global audience. How and when? In a big meeting to discuss ideas: the eWMS<\/strong>, scheduled for November 5-7. The event has a 10-year history as a World Marketing Summit and will be held for the first time digitally - that's why it won the and<\/em> (electronic<\/em>) added to the initials WMS, World Marketing Summit<\/em>. To register with a 40% discount, visit: https:\/\/conteudos.ewms.com.br\/2020-parceiros<\/a><\/p>\n

More than 100 countries have already confirmed their participation - Brazil is included, under the local leadership of Kotler Impact in partnership with the Observatory of Longevity, and has two speakers already confirmed: Oscar Motomura, founder and CEO of the management consulting group Amana-Key and executive education; and Professor Fernando Serra, from the postgraduate program in administration at Nove de Julho University.<\/p>\n

The target audience will be business leaders, entrepreneurs, executives, teachers, experts and students. More than 10 million people of high intellectual and professional level around the world are expected as spectators, the organizers calculate. Sustainable development, digital transformation, leadership, management, marketing, market changes, new consumption, productive reorganization, entrepreneurship, among others, are among the subjects that will be addressed.<\/p>\n

The purchase of tickets for the event can be done through a website with exclusive content and directed to the public in Brazil: www.ewms.com.br<\/a>. The same e-mail address is the channel for companies interested in establishing strategic partnerships as sponsors of eWMS.<\/p>\n

To register with a 40% discount, visit: https:\/\/conteudos.ewms.com.br\/2020-parceiros<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Em formato digital, o eWMS reunir\u00e1 80 experts e envolver\u00e1 milh\u00f5es de empreendedores, executivos, profissionais e estudiosos como espectadores entre os dias 5 a 7 de novembro. Associados da ABES t\u00eam 40% de desconto na inscri\u00e7\u00e3o (link abaixo). Consumidores mais conscientes da fragilidade do planeta, mais preocupados com a sa\u00fade e mais cr\u00edticos em rela\u00e7\u00e3o […]<\/p>\n","protected":false},"author":10,"featured_media":25001,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[19],"tags":[156,158,159,157,155],"class_list":["post-24999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ultimas-noticias","tag-ewms","tag-marketing-moderno","tag-observatorio-da-longevidade","tag-philip-kotler","tag-tendencia-mundial"],"acf":[],"yoast_head":"\nABES apoia o eWMS, evento global que ter\u00e1 Philip Kotler e alcan\u00e7ar\u00e1 mais de 100 pa\u00edses - ABES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abes.org.br\/en\/abes-apoia-o-ewms-evento-global-que-tera-philip-kotler-e-alcancara-mais-de-100-paises\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ABES apoia o eWMS, evento global que ter\u00e1 Philip Kotler e alcan\u00e7ar\u00e1 mais de 100 pa\u00edses - ABES\" \/>\n<meta property=\"og:description\" content=\"Em formato digital, o eWMS reunir\u00e1 80 experts e envolver\u00e1 milh\u00f5es de empreendedores, executivos, profissionais e estudiosos como espectadores entre os dias 5 a 7 de novembro. 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