{"id":2471,"date":"2015-08-13T00:00:00","date_gmt":"2015-08-13T00:00:00","guid":{"rendered":"https:\/\/abes.org.br\/?p=2471"},"modified":"2015-08-13T00:00:00","modified_gmt":"2015-08-13T00:00:00","slug":"release-industria-brasileira-de-ti-investe-us-60-bilhoes-e-ja-e-o-7-maior-mercado-no-mundo","status":"publish","type":"post","link":"https:\/\/abes.org.br\/en\/release-industria-brasileira-de-ti-investe-us-60-bilhoes-e-ja-e-o-7-maior-mercado-no-mundo\/","title":{"rendered":"Release - Brazilian IT industry invests US$ 60 billion and is already the 7th largest market in the world"},"content":{"rendered":"<div style=\"text-align: center;\">\n\t<em>ABES Software Conference 2015 brings together businessmen from the sector and presents the current numbers of the Brazilian software market with a debate on the current trends and challenges in innovation, taxes and the economic moment<\/em><\/div>\n<p>\nThis morning, ABES - Brazilian Association of Software Companies held, at the Hotel Renaissance, in S\u00e3o Paulo, the <strong>ABES Software Conference 2015. <\/strong>At the meeting, there was a debate on the most relevant and recurring themes in the Brazilian software and services market, mainly in innovation in times of network, tax changes and political-economic perspectives for Brazil.<br \/>\n&nbsp;<br \/>\n\u201cThe ABES Software Conference is an important moment for the entity to meet with its associates and bring an overview of our market and, also, open space for the discussion of current challenges and how we can face them to grow business and maintain the economy in motion in the country \u201d, highlights Jorge Sukarie, president of the entity.<br \/>\n&nbsp;<br \/>\n<strong><u>Innovation<\/u><\/strong><br \/>\n&nbsp;<br \/>\nJos\u00e9 Marcelo Zacchi, presenter of the Globo News Browser Program, gave a lecture on Innovation in times of Networking, which addressed technology, creativity and collaboration.<br \/>\n&nbsp;<br \/>\n<strong><u>Brazilian Software Market Study <\/u><\/strong><br \/>\n&nbsp;<br \/>\nFor the presentation of the study, the entity counted on the participation of the Software Research Coordinator at IDC, Luciano Ramos, who presented, together with the president of ABES, Jorge Sukarie, the main numbers of the annual study that the entities organize on the Brazilian Software and Services Market. In the study, the <strong>Brazilian IT Industry ranked 7th in the <em>ranking<\/em> worldwide, with an investment of US$ 60 billion, in 2014. If we consider only the Software and IT Services sector, without exports, the amount totaled US$ 25.2 billion last year.<\/strong><br \/>\n&nbsp;<br \/>\n<strong>The study points out that Brazil is positioned in 1st place in the ranking of investments in the IT sector in Latin America, with 46% of this market which, in 2014, totaled US$ 128 billion. When considering the software market in isolation, sales reached US$ 11.2 billion last year, without exports. Services, on the other hand, registered a value of US$ 14 billion in the same period. <\/strong><br \/>\n&nbsp;<\/p>\n<ul>\n<li>\n\t\t<strong>Company Profile <\/strong><\/li>\n<\/ul>\n<p><strong>According to the survey, the Brazilian Software and Services Market is led by micro and small businesses. Of the companies dedicated to the development and production of software, almost 95% are micro and small companies and medium and large enterprises have representation of approximately 5%. <\/strong><br \/>\n&nbsp;<\/p>\n<ul>\n<li>\n\t\t<strong>Regional data <\/strong><\/li>\n<\/ul>\n<p><strong>The study also brought about the distribution of IT spending in the country. The Southeast was the region with the largest total participation in investments in hardware, software and services, with 60.67%. The Midwest recorded 10.9% of participation; Northeast 10,1% and South 14,53%. The North of the country, on the other hand, was the one that least invested in the sector, with a percentage of 3.7%. <\/strong><br \/>\n&nbsp;<\/p>\n<ul>\n<li>\n\t\t<strong>Segment participation<\/strong><\/li>\n<\/ul>\n<p><strong>The application sector was the most participatory in 2014, with a total of 44%. The businesses focused on the development environment were responsible for 31.3%. Infrastructure and security, and the export software segment registered a share of 22.7% and 1.9%, respectively.<\/strong><br \/>\n&nbsp;<\/p>\n<ul>\n<li>\n\t\t<strong>Business Areas<\/strong><\/li>\n<\/ul>\n<p><strong>In relation to business verticals, the study pointed out the Finance segment with a share of 24.1%; Services and Telecom with 26,1%; Industry with 22.5% (an increase of 18.1% in relation to the previous year); Commerce, 10.6%; Government 5,1%; Oil and Gas, 4.3% and Agroindustry, 2.1%.<\/strong><br \/>\n&nbsp;<\/p>\n<ul>\n<li>\n\t\t<strong>General IT market<\/strong><\/li>\n<\/ul>\n<p><strong>According to the study, the IT market in Brazil, including hardware, software and services, grew 6.7%. In 2014, US$ 2.09 trillion in IT was spent worldwide. At the <em>ranking<\/em> worldwide, Brazil remained in the 7th position, with investments in the order of US$ 60 billion, 3% of the world market. The United States maintained the leadership with $ 679 billion. China overtook Japan with US $ 201 billion and ranks 2nd in the <em>ranking<\/em>. <\/strong><br \/>\n&nbsp;<\/p>\n<ul>\n<li>\n\t\t<strong>Current figures <\/strong><\/li>\n<\/ul>\n<p><strong>The survey shows that the number of computers installed in Brazil reached practically 70 million in 2014. The Brazilian IT market also had 120 million Internet users last year.<\/strong><br \/>\n&nbsp;<\/p>\n<ul>\n<li>\n\t\t<strong>Tendencies <\/strong><\/li>\n<\/ul>\n<p><strong>According to the forecasts cited in the study, total revenue from Telecom services, which include mobile solutions and professional costs for corporate networks, will reach US$ 104 billion in 2015. The use of mobile tools will reach 1\/3 of the employees of medium and large companies. <\/strong><br \/>\n&nbsp;<br \/>\n<strong>Sales of <em>tablets<\/em>, <em>smartphones<\/em> and computers combined will represent 45% of IT investments in Brazil, in 2015. The study also foresees an expansion of the security market due to the advancement of the c<em>loud computing<\/em>, reaching US$ 117 million in Brazil, this year. Infrastructure and cloud services will grow over 50% in the <em>Cloud <\/em>public in Brazil, in 2015.<\/strong><br \/>\n&nbsp;<br \/>\n<strong>In the trends mentioned, the IOT or Internet of Things gains visibility with the forecast of more than 130 million connected products in Brazil and, approximately, half of Latin America. Another point mentioned is related to the development aimed at the 3rd platform: the<em>pplication development<\/em> ed<em>eploymen<\/em>\u201dWill continue accelerated in 2015, reaching US$ 1,344 million. Already <em>business intelligence<\/em> and the<em>nalytics<\/em> are expected to reach US$ 788 million in 2015.<\/strong><br \/>\n&nbsp;<br \/>\n<strong><u>Legislation and economics<\/u><\/strong><br \/>\n&nbsp;<br \/>\nThe Taxation panel counted on the speakers Dr. Mihoko Sirley Kimura, partner of Tozzini Freire Advogados, and Dr. Manoel Antonio dos Santos, Legal Director of ABES, who spoke about outsourcing costs and short-term tax impacts, respectively. The last panel was conducted by Murillo de Arag\u00e3o, president of Arko Advice - a political analysis company -, who presented a political-economic vision for Brazil.<br \/>\n&nbsp;<br \/>\n<strong>About ABES<\/strong><\/p>\n<p>ABES, the Brazilian Association of Software Companies, is the most representative entity in the sector with around 1,600 associated or associated companies, distributed in 23 Brazilian states, plus the Federal District, responsible for generating more than 120 thousand direct jobs and a turnover annual turnover of US$ 20 billion per year.<br \/>\n&nbsp;<br \/>\nThe companies associated with ABES represent 85% of the turnover of the software development and commercialization segment in Brazil and 33% of the total turnover of the IT sector, equivalent in 2014 to US$ 60 billion of sales of software, IT services and hardware.<br \/>\n&nbsp;<br \/>\nSince its foundation, on September 9, 1986, the entity has exercised the mission of sectorial representation in the legislative and tax areas, in proposing and guiding policies aimed at strengthening the value chain of the Brazilian Software and Services Industry - IBSS, in defense intellectual property and combating piracy of national or international software and supporting initiatives to promote research, development, innovation and the development of national software. Access the ABES Portal - <a href=\"https:\/\/abes.org.br\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">www.abes.org.br<\/a> or talk to our Relationship Center: (11) 2161-2833.<br \/>\n&nbsp;<br \/>\n<strong>Press contacts:<\/strong><br \/>\nS2Publicom<br \/>\n<a href=\"http:\/\/www.s2publicom.com.br\/\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.s2publicom.com.br<\/a><br \/>\nTwitter \/ Facebook \/ Youtube: S2publicom<br \/>\nPABX: (11) 3027-0200 \/ 3531-4950<br \/>\nNatalie Roberts <a href=\"mailto:natalia.rodrigues@s2publicom.com.br\">natalia.rodrigues@s2publicom.com.br<\/a><br \/>\nPhone: (11) 3027-0205<br \/>\nErika Borges <a href=\"mailto:erika.borges@s2publicom.com.br\">erika.borges@s2publicom.com.br<\/a>&nbsp;&nbsp;&nbsp;<br \/>\nPhone: (11) 3027-0212<br \/>\nTeresa Santos <a href=\"mailto:teresa.santos@s2publicom.com.br\">teresa.santos@s2publicom.com.br<\/a>&nbsp;&nbsp;<br \/>\nPhone: (11) 3027-0206<br \/>\nPriscilla Rocha <a href=\"mailto:priscila.rocha@s2publicom.com.br\">priscila.rocha@s2publicom.com.br<\/a>&nbsp;&nbsp;<br \/>\nPhone: (11) 3027-0201<\/p>","protected":false},"excerpt":{"rendered":"<p>ABES Software Conference 2015 re&uacute;ne empres&aacute;rios do setor e apresenta os atuais n&uacute;meros do mercado brasileiro de software com debate sobre as tend&ecirc;ncias e desafios atuais em inova&ccedil;&atilde;o, tributos e momento econ&ocirc;mico Nesta manh&atilde;, a ABES &#8211; Associa&ccedil;&atilde;o Brasileira das Empresas de Software realizou, no Hotel Renaissance, em S&atilde;o Paulo, o ABES Software Conference 2015. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[40],"tags":[],"class_list":["post-2471","post","type-post","status-publish","format-standard","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Release - Ind\u00fastria brasileira de TI investe US$ 60 bilh\u00f5es e j\u00e1 \u00e9 o 7\u00b0 maior mercado no mundo - ABES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abes.org.br\/en\/release-industria-brasileira-de-ti-investe-us-60-bilhoes-e-ja-e-o-7-maior-mercado-no-mundo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Release - Ind\u00fastria brasileira de TI investe US$ 60 bilh\u00f5es e j\u00e1 \u00e9 o 7\u00b0 maior mercado no mundo - ABES\" \/>\n<meta property=\"og:description\" content=\"ABES Software Conference 2015 re&uacute;ne empres&aacute;rios do setor e apresenta os atuais n&uacute;meros do mercado brasileiro de software com debate sobre as tend&ecirc;ncias e desafios atuais em inova&ccedil;&atilde;o, tributos e momento econ&ocirc;mico Nesta manh&atilde;, a ABES &#8211; Associa&ccedil;&atilde;o Brasileira das Empresas de Software realizou, no Hotel Renaissance, em S&atilde;o Paulo, o ABES Software Conference 2015. 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