{"id":23952,"date":"2020-10-05T10:23:20","date_gmt":"2020-10-05T13:23:20","guid":{"rendered":"https:\/\/abes.org.br\/?p=23952"},"modified":"2020-10-05T21:18:51","modified_gmt":"2020-10-06T00:18:51","slug":"nova-identidade-visual-da-abes-reforca-proposito-em-construir-um-brasil-digital-e-menos-desigual","status":"publish","type":"post","link":"https:\/\/abes.org.br\/en\/nova-identidade-visual-da-abes-reforca-proposito-em-construir-um-brasil-digital-e-menos-desigual\/","title":{"rendered":"ABES &#039;new visual identity reinforces its purpose in building a digital and less unequal Brazil"},"content":{"rendered":"<p><em><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-23970 aligncenter\" src=\"https:\/\/abes.org.br\/wp-content\/uploads\/2020\/10\/ABES-LOGOS.png\" alt=\"\" width=\"490\" height=\"223\" srcset=\"https:\/\/abes.org.br\/wp-content\/uploads\/2020\/10\/ABES-LOGOS.png 490w, https:\/\/abes.org.br\/wp-content\/uploads\/2020\/10\/ABES-LOGOS-480x218.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 490px, 100vw\" \/>Logo created by the Colletivo agency brings more prominence to letter S, representing the diverse perspectives of the software, fundamental for the democratization of technology in an inclusive and egalitarian way<\/em><\/p>\n<p>ABES - Brazilian Association of Software Companies has a new look and presents the update of the logo. Created by the Colletivo agency to represent the new positioning and purpose of the entity, it brings more prominence to the letter S, which appears full of modularity and dynamism, as well as the software.<\/p>\n<p>Now, the new art has several perspectives, since it changes in different geometric shapes and styles to characterize the non-linear time of the software. \u201cThis concept is applied to elements that are transformed into linear and non-linear codes, as well as software codes, which materialize in visual language and thereby become a visual identity\u201d, explains Vanessa Queiroz, designer and co- founder of Colletivo.<\/p>\n<p>In the late 1980s, when ABES was founded, the word software was still unknown, but after three decades it was re-signified and started to be represented by the association in the technology market. Present in social areas such as mobility, health, infrastructure and accessibility, this visual change started from the inside out. \u201cWe understand that the time of the software is not linear, but draws perspectives through knowledge\u201d, points out Rodolfo F\u00fccher, president of ABES.<\/p>\n<p>According to him, the software stopped being something linked only to programmers and started to be inserted in people&#039;s daily lives as something vibrant and integrated into the routine. \u201cHe is present in everything we do. He replaced the alarm clock, the newspapers, the radios. They are essential at work, for shopping, etc. It started to be something dynamic, disruptive, in motion creating different business models \u201d, he explains.<\/p>\n<p>With this in mind, ABES redefined the purpose of the entity, which became the contribution to the construction of a digital and less unequal Brazil; and the objective, which is to ensure associates a business environment conducive to innovation, ethical, dynamic and globally competitive. \u201cWe believe that information technology is fundamental for the democratization of knowledge, and the creation of new opportunities and business models. It is capable of improving people&#039;s quality of life, in an inclusive and equal way \u201d, explains F\u00fccher.<\/p>\n<p>In view of this new positioning and purpose, the association expanded the scope of representation. In addition to software companies and those that provide, in some way, related services, which were traditionally represented by ABES, two new categories of members were also included: (i) companies that use software intensively and (ii) those interested in the sector information technology in general. Thus, ABES started to count on the participation of companies linked to digital platforms, including xTechs (EduTechs, HealthTechs, LawTechs, FinTechs, AgroTechs, etc.) and also incubators, accelerators and investment funds, as they are important agents in the strengthening of innovation and dynamism in the Brazilian market.<\/p>\n<p>To learn more about the new visual identity of ABES watch:<\/p>\n<p>Visit the <a href=\"https:\/\/www.youtube.com\/channel\/UCljjWKQhnijL65nQJ52D6Bg\" target=\"_blank\" rel=\"noopener noreferrer\">ABES YouTube channel<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Logomarca criada pela ag\u00eancia Colletivo traz mais protagonismo para letra S, representando as diversas perspectivas do software, fundamental para a democratiza\u00e7\u00e3o da tecnologia de forma inclusiva e igualit\u00e1ria A ABES &#8211; Associa\u00e7\u00e3o Brasileira das Empresas de Software est\u00e1 de cara nova e apresenta a atualiza\u00e7\u00e3o de logomarca. Criada pela ag\u00eancia Colletivo para representar o novo [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":23982,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[38,19],"tags":[62,61,60,63],"class_list":["post-23952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coluna-3","category-ultimas-noticias","tag-brasil-digital","tag-identidade-visual","tag-nova-identidade","tag-novo-posicionamento"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nova identidade visual da ABES refor\u00e7a prop\u00f3sito em construir um Brasil digital e menos desigual - ABES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abes.org.br\/en\/nova-identidade-visual-da-abes-reforca-proposito-em-construir-um-brasil-digital-e-menos-desigual\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nova identidade visual da ABES refor\u00e7a prop\u00f3sito em construir um Brasil digital e menos desigual - ABES\" \/>\n<meta property=\"og:description\" content=\"Logomarca criada pela ag\u00eancia Colletivo traz mais protagonismo para letra S, representando as diversas perspectivas do software, fundamental para a democratiza\u00e7\u00e3o da tecnologia de forma inclusiva e igualit\u00e1ria A ABES &#8211; Associa\u00e7\u00e3o Brasileira das Empresas de Software est\u00e1 de cara nova e apresenta a atualiza\u00e7\u00e3o de logomarca. 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