{"id":1461,"date":"2014-12-18T00:00:00","date_gmt":"2014-12-18T00:00:00","guid":{"rendered":"https:\/\/abes.org.br\/?p=1461"},"modified":"2014-12-18T00:00:00","modified_gmt":"2014-12-18T00:00:00","slug":"as-perspectivas-e-desafios-do-big-data-no-brasil","status":"publish","type":"post","link":"https:\/\/abes.org.br\/en\/as-perspectivas-e-desafios-do-big-data-no-brasil\/","title":{"rendered":"The prospects and challenges of Big Data in Brazil"},"content":{"rendered":"
\n\t<\/em>
\n\t <\/div>\n
\n\t\"\"<\/em><\/p>\n

\tInterview with Alessandra Montini, professor at FEA\/USP and
\n\tFIA Big Data MBA coordinator<\/span><\/p>\n

\t <\/span><\/div>\n

\n\tAccording to study Brazilian Software Market \u2013 Overview and Trends 2014<\/strong>, produced by ABES and IDC, the Big Data\/Analytics<\/em> will continue to expand its space and investments in the area will reach US$ 426 million in 2014 in Brazil. However, this market faces some challenges, including the shortage of skilled labor. As a result, investment in personnel training is essential.
\n\t 
\n\tWith an eye on this gap in the IT sector in the country, the FIA (Funda\u00e7\u00e3o Instituto de Administra\u00e7\u00e3o) has opened enrollment for the MBA Analytics in Big Data. The objective of the new course is to make participants specialists in techniques for capturing, storing, processing and analyzing information in databases. Taking advantage of this initiative, Portal ABES interviewed Alessandra Montini, professor at FEA\/USP and coordinator of this new MBA, about the perspectives of Big Data in Brazil.
\n\t 
\n\t\u2013 What are the similarities and differences between data mining and big data?<\/strong>
\n\tThey are different technologies. O data mining<\/em> applies traditional statistical models to evaluate measurable and sampled data. Big data is a technology that allows analyzing numbers, texts, videos and images to evaluate people's behavior in order to help in real-time decision-making, processing and analyzing large unstructured databases.  
\n\t 
\n\t\u2013 How do you evaluate the job market prospects for professionals who have knowledge in big data?<\/strong>
\n\tThey are very large, as we have a repressed demand for qualified professionals. But, the person who is interested in qualifying and working in this market needs to like the logic of programming, mathematics and computing.
\n\t 
\n\t\u2013 What are the main big data technological tools currently available in the Brazilian market?<\/strong>
\n\tThe costs are increasingly accessible and this reduction contributes to the expansion of the big data. <\/em>Among the main players I can mention Amazon, Microsoft and SAS. It is worth noting that the boom in this market is connected to the development of the Internet of Things and Cloud Computing.
\n\t 
\n\t\u2013 What is the profile of companies that benefit from a big data strategy in their business?<\/strong>
\n\tUltimately, all companies can benefit, as the future is the internet. We have everything from data generated by barcodes to the growth in the use of sensors with the Internet of Things, which will exponentially expand the amount of information available. Nowadays, we have e-commerce and traditional retail companies that already use big data solutions in their business. However, to apply Big Data, I suggest that the entrepreneur understand the 5 Vs of this technology: endless volume, variety of sources, veracity of data, unparalleled speed and the value of information. The manager also needs to have a well-trained person or team that knows what they are doing in obtaining and analyzing information. 
\n\t 
\n\t\u2013 Could you mention some cases of big data in improving a service or product?<\/strong>
\n\tWe have a great case at Netflix, which manages to be assertive and offer movies to its users based on age and habits. Other examples are Fastshop and Booking.  <\/div>","protected":false},"excerpt":{"rendered":"

  Entrevista com Alessandra Montini, professora da FEA\/USP e coordenadora do MBA de Big Data da FIA   De acordo com o estudo Mercado Brasileiro de Software – Panorama e Tendências 2014, produzido pela ABES e pelo IDC, o Big Data\/Analytics continuará expandido seu espaço e os investimentos na área atingirão US$ 426 milhões em […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[19],"tags":[],"class_list":["post-1461","post","type-post","status-publish","format-standard","hentry","category-ultimas-noticias"],"acf":[],"yoast_head":"\nAs perspectivas e desafios do Big Data no Brasil - ABES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abes.org.br\/en\/as-perspectivas-e-desafios-do-big-data-no-brasil\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"As perspectivas e desafios do Big Data no Brasil - ABES\" \/>\n<meta property=\"og:description\" content=\"  Entrevista com Alessandra Montini, professora da FEA\/USP e coordenadora do MBA de Big Data da FIA   De acordo com o estudo Mercado Brasileiro de Software – Panorama e Tendências 2014, produzido pela ABES e pelo IDC, o Big Data\/Analytics continuará expandido seu espaço e os investimentos na área atingirão US$ 426 milhões em […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/abes.org.br\/en\/as-perspectivas-e-desafios-do-big-data-no-brasil\/\" \/>\n<meta property=\"og:site_name\" content=\"ABES\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ABES.software\" \/>\n<meta property=\"article:published_time\" content=\"2014-12-18T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/abes.org.br\/wp-content\/uploads\/2021\/01\/logo_abes_marca_tagline_horizontal_colorido_rgb.png\" \/>\n\t<meta property=\"og:image:width\" content=\"3509\" \/>\n\t<meta property=\"og:image:height\" content=\"2482\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"prima-dev\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ABES_SOFTWARE\" \/>\n<meta name=\"twitter:site\" content=\"@ABES_SOFTWARE\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"prima-dev\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/abes.org.br\\\/as-perspectivas-e-desafios-do-big-data-no-brasil\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/abes.org.br\\\/as-perspectivas-e-desafios-do-big-data-no-brasil\\\/\"},\"author\":{\"name\":\"prima-dev\",\"@id\":\"https:\\\/\\\/abes.org.br\\\/#\\\/schema\\\/person\\\/1bad6bff859e7d56ec5664b01968e27e\"},\"headline\":\"As perspectivas e desafios do Big Data no Brasil\",\"datePublished\":\"2014-12-18T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/abes.org.br\\\/as-perspectivas-e-desafios-do-big-data-no-brasil\\\/\"},\"wordCount\":680,\"publisher\":{\"@id\":\"https:\\\/\\\/abes.org.br\\\/#organization\"},\"articleSection\":[\"\u00daltimas not\u00edcias\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/abes.org.br\\\/as-perspectivas-e-desafios-do-big-data-no-brasil\\\/\",\"url\":\"https:\\\/\\\/abes.org.br\\\/as-perspectivas-e-desafios-do-big-data-no-brasil\\\/\",\"name\":\"As perspectivas e desafios do Big Data no Brasil - 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