{"id":1354,"date":"2014-10-08T00:00:00","date_gmt":"2014-10-08T00:00:00","guid":{"rendered":"https:\/\/abes.org.br\/?p=1354"},"modified":"2014-10-08T00:00:00","modified_gmt":"2014-10-08T00:00:00","slug":"bsa-lanca-campanha-sobre-riscos-do-software-irregular-em-empresas","status":"publish","type":"post","link":"https:\/\/abes.org.br\/en\/bsa-lanca-campanha-sobre-riscos-do-software-irregular-em-empresas\/","title":{"rendered":"BSA launches campaign on risks of irregular software in companies"},"content":{"rendered":"<div>\n<p>\t&nbsp;<\/p><\/div>\n<div style=\"text-align: center;\">\n\t<img decoding=\"async\" alt=\"\" src=\"\/wp-content\/uploads\/anterior\/Imagens\/Not%C3%ADcias\/BSA.jpg\" style=\"width: 450px; height: 296px;\" \/><br \/>\n\tV<em>broadcast on online platforms and inspired by the catchphrase \u201cThinking Well\u2026\u201d campaign developed by Ag\u00eancia Future Group for BSA \u2013 The Software Alliance draws attention to the risks of using irregular software by companies.<\/em><\/div>\n<div style=\"text-align: justify;\">\n\t<br \/>\n\tThrough a light and fun approach, the campaign draws attention to a sensitive issue: irregularities in the use of software by companies. Wrapped in the catchphrase \u201cThinking well\u2026\u201d, Future Group&#039;s proposal is to deal with a dense theme, which even involves legal penalties (the use of irregular software by organizations and companies), through a daily and direct expression. Hence the choice of the expression \u201cPensando bem\u2026\u201d as the key icon of the campaign, which has been running since October 6th.<\/p>\n<p>\tTargeting IT managers, CEOs and professionals responsible for companies&#039; legal departments, the campaign features actors in different situations that illustrate the use of irregular software: illegal copies, cracks, installation of the same license on several machines and programs downloaded via torrent.<\/p>\n<p>\tStarted by expressions like \u201cWhat if that &#039;savings&#039; turns into a loss\u201d or \u201cSoftware? I download illegally via torrent\u201d, the campaign aims to attract the target&#039;s attention to the importance of having control of the company&#039;s software park and regularizing its situation.<\/p>\n<p>\t<strong>placement<\/strong><br \/>\n\tWithin a more assertive strategy proposal and developed with the aim of reaching the target audience formed by CEOs, IT managers and professionals who are legally responsible for the companies, BSA opted for a completely online disclosure on specific platforms for these profiles, such as Google, Melt, Facebook and Linkedin. Check out: <a href=\"http:\/\/portal.bsa.org\/campaigns\/brazil\/index.html\">http:\/\/portal.bsa.org\/campaigns\/brazil\/index.html<\/a>.<br \/>\n\t&nbsp;<br \/>\n\tThe BSA | The Software Alliance (www.bsa.org) is a global leader in software industry advocacy. It is an association of leading global companies that invest billions of dollars annually to create software solutions that drive the economy and improve modern life. Through relationships with international governments, educational activities and intellectual property enforcement, the BSA expands the horizons of the digital world and builds confidence in the new technologies that advance progress.<\/div>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; Veiculada em plataformas online e inspirada no bord&atilde;o &ldquo;Pensando Bem&#8230;&rdquo; campanha desenvolvida pela Ag&ecirc;ncia Future Group para a BSA &ndash; The Software Alliance chama a aten&ccedil;&atilde;o para os riscos do uso de softwares irregulares por empresas. Por meio de uma abordagem leve a divertida, a campanha chama a aten&ccedil;&atilde;o para uma quest&atilde;o delicada: as [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[19],"tags":[],"class_list":["post-1354","post","type-post","status-publish","format-standard","hentry","category-ultimas-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BSA lan\u00e7a campanha sobre riscos do software irregular em empresas - ABES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abes.org.br\/en\/bsa-lanca-campanha-sobre-riscos-do-software-irregular-em-empresas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BSA lan\u00e7a campanha sobre riscos do software irregular em empresas - ABES\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Veiculada em plataformas online e inspirada no bord&atilde;o &ldquo;Pensando Bem&#8230;&rdquo; campanha desenvolvida pela Ag&ecirc;ncia Future Group para a BSA &ndash; The Software Alliance chama a aten&ccedil;&atilde;o para os riscos do uso de softwares irregulares por empresas. Por meio de uma abordagem leve a divertida, a campanha chama a aten&ccedil;&atilde;o para uma quest&atilde;o delicada: as [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/abes.org.br\/en\/bsa-lanca-campanha-sobre-riscos-do-software-irregular-em-empresas\/\" \/>\n<meta property=\"og:site_name\" content=\"ABES\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ABES.software\" \/>\n<meta property=\"article:published_time\" content=\"2014-10-08T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/abes.org.br\/wp-content\/uploads\/2021\/01\/logo_abes_marca_tagline_horizontal_colorido_rgb.png\" \/>\n\t<meta property=\"og:image:width\" content=\"3509\" \/>\n\t<meta property=\"og:image:height\" content=\"2482\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"prima-dev\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ABES_SOFTWARE\" \/>\n<meta name=\"twitter:site\" content=\"@ABES_SOFTWARE\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"prima-dev\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/abes.org.br\\\/bsa-lanca-campanha-sobre-riscos-do-software-irregular-em-empresas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/abes.org.br\\\/bsa-lanca-campanha-sobre-riscos-do-software-irregular-em-empresas\\\/\"},\"author\":{\"name\":\"prima-dev\",\"@id\":\"https:\\\/\\\/abes.org.br\\\/#\\\/schema\\\/person\\\/1bad6bff859e7d56ec5664b01968e27e\"},\"headline\":\"BSA lan\u00e7a campanha sobre riscos do software irregular em empresas\",\"datePublished\":\"2014-10-08T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/abes.org.br\\\/bsa-lanca-campanha-sobre-riscos-do-software-irregular-em-empresas\\\/\"},\"wordCount\":471,\"publisher\":{\"@id\":\"https:\\\/\\\/abes.org.br\\\/#organization\"},\"articleSection\":[\"\u00daltimas not\u00edcias\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/abes.org.br\\\/bsa-lanca-campanha-sobre-riscos-do-software-irregular-em-empresas\\\/\",\"url\":\"https:\\\/\\\/abes.org.br\\\/bsa-lanca-campanha-sobre-riscos-do-software-irregular-em-empresas\\\/\",\"name\":\"BSA lan\u00e7a campanha sobre riscos do software irregular em empresas - 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