{"id":10545,"date":"2020-09-04T00:00:00","date_gmt":"2020-09-04T00:00:00","guid":{"rendered":"https:\/\/abes.org.br\/?p=10545"},"modified":"2020-09-24T14:37:27","modified_gmt":"2020-09-24T17:37:27","slug":"sas-brasil-promove-programa-interno-de-diversidade-e-valorizacao-do-papel-da-mulher-no-ambiente-corporativo","status":"publish","type":"post","link":"https:\/\/abes.org.br\/en\/sas-brasil-promove-programa-interno-de-diversidade-e-valorizacao-do-papel-da-mulher-no-ambiente-corporativo\/","title":{"rendered":"SAS Brasil promotes internal diversity program and enhances the role of women in the corporate environment"},"content":{"rendered":"<div style=\"text-align: justify;\">\n<p><img decoding=\"async\" style=\"width: 360px; height: 203px;\" src=\"\/wp-content\/uploads\/anterior\/Imagens\/SAS%20-%20PROGRAMA%20MULLHER.jpeg\" alt=\"\" \/><\/p>\n<p>Action addresses issues related to the social deconstruction of the role of women, gender relations and their impact on career and personal life<\/p>\n<p>SAS, a global analytics company, is promoting a diversity program in its Brazilian unit with a focus on valuing the role of women in the corporate environment. Entitled \u201cEmpower themselves, Women\u201d, the action addresses topics such as cultural aspects, social construction and self-awareness, among other topics related to the role of women within the organization.<\/p>\n<p>The program was designed by consultant and mentor Vera Regina Meinhard, who has over 25 years of experience as an executive in Brazil and abroad, and specializes in people development and organizational culture. There are about ten sessions held virtually with the participation of 11 company employees, from the most diverse hierarchical levels and areas of expertise.<\/p>\n<p>&quot;The main mission of the program is to bring to the awareness of women that there is a social construction about their role in society, and that this impacts the vision that is made of it in the corporate environment, which needs to be undone&quot;, explains the consultant . \u201cThe more aware they are of these roles imposed on women, the more they will be able to develop as professionals. It is a process of both self-knowledge and social and historical knowledge in order to allow the creation of strategies for career development. \u201d<\/p>\n<p>The initiative also addresses the issue of talents and values, reinforcing the importance of tools such as feedback, and with exercises that propose the encouragement of women to speak. The four-hour sessions seek to exchange experiences, share learning and promote integration among women in the company, regardless of their positions. &quot;The important thing is that women connect with each other, so that responsibility and position have less influence in this process&quot;, points out Vera Regina.<\/p>\n<p>The program \u201cEmpoderem-se, Mulheres\u201d is part of a series of SAS initiatives to promote debates and actions aimed at including diversity in its most different aspects. The company is recognized worldwide for its concern for promoting a healthy and diverse environment - especially in the technology market. In Brazil, at the end of 2019, the company launched the Talent X program, which aims to reinforce SAS culture and values through the development of new concepts related to people.<\/p>\n<p>According to the president of SAS Brasil, Cassio Pantaleoni, the company will continue to be engaged in promoting initiatives related to diversity in the corporate environment throughout this and the coming years. \u201cWe defend actions that seek to give a voice to our people, promoting the diversity of gender, race and thought. In Brazil, we are increasingly committed to perfecting the processes that contribute to the dissemination of ideas, values and cultures of the most diverse natures and nuances \u201d, emphasizes the executive.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A\u00e7\u00e3o aborda quest\u00f5es relacionadas \u00e0 desconstru\u00e7\u00e3o social do papel da mulher, rela\u00e7\u00f5es de g\u00eanero e seus impactos em carreira e vida pessoal O SAS, empresa global em analytics, est\u00e1 promovendo em sua unidade brasileira um programa de diversidade com foco na valoriza\u00e7\u00e3o do papel da mulher no ambiente corporativo. Intitulado &#8220;Empoderem-se, Mulheres&#8221;, a a\u00e7\u00e3o aborda [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":18097,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[36,19],"tags":[],"class_list":["post-10545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coluna-1","category-ultimas-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SAS Brasil promove programa interno de diversidade e valoriza\u00e7\u00e3o do papel da mulher no ambiente corporativo - ABES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abes.org.br\/en\/sas-brasil-promove-programa-interno-de-diversidade-e-valorizacao-do-papel-da-mulher-no-ambiente-corporativo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SAS Brasil promove programa interno de diversidade e valoriza\u00e7\u00e3o do papel da mulher no ambiente corporativo - ABES\" \/>\n<meta property=\"og:description\" content=\"A\u00e7\u00e3o aborda quest\u00f5es relacionadas \u00e0 desconstru\u00e7\u00e3o social do papel da mulher, rela\u00e7\u00f5es de g\u00eanero e seus impactos em carreira e vida pessoal O SAS, empresa global em analytics, est\u00e1 promovendo em sua unidade brasileira um programa de diversidade com foco na valoriza\u00e7\u00e3o do papel da mulher no ambiente corporativo. 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