{"id":103244,"date":"2026-04-22T16:19:54","date_gmt":"2026-04-22T19:19:54","guid":{"rendered":"https:\/\/abes.org.br\/?p=103244"},"modified":"2026-04-22T16:19:54","modified_gmt":"2026-04-22T19:19:54","slug":"pro-mujer-e-ibm-unem-forcas-para-promover-ia-e-inclusao-digital-na-america-latina","status":"publish","type":"post","link":"https:\/\/abes.org.br\/en\/pro-mujer-e-ibm-unem-forcas-para-promover-ia-e-inclusao-digital-na-america-latina\/","title":{"rendered":"Pro Mujer and IBM join forces to promote AI and digital inclusion in Latin America."},"content":{"rendered":"<p align=\"center\"><i><span data-olk-copy-source=\"MessageBody\">Pro Mujer, a social enterprise with over 35 years of experience focused on advancing gender equality in Latin America, and IBM have announced a strategic partnership to boost the development of artificial intelligence skills and digital competencies among women entrepreneurs in the region, through the new IBM SkillsBuild Academy.<\/span><\/i><\/p>\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-103245 aligncenter\" src=\"https:\/\/abes.org.br\/wp-content\/uploads\/2026\/04\/PRO-MUJER-E-IBM-1024x576.jpg\" alt=\"\" width=\"541\" height=\"304\" \/><\/p>\n<p>The initiative seeks to strengthen digital inclusion and expand economic opportunities for women in Latin America by offering access to training in key areas such as artificial intelligence, digital literacy, cybersecurity, and data-driven decision making.<\/p>\n<p>Through this collaboration, the\u00a0<strong>For Women<\/strong>\u00a0will adapt program content\u00a0<strong>IBM SkillsBuild<\/strong>, a global free digital education initiative from IBM that offers free access to technology training and professional development, incorporating a gender perspective and an accessibility focus to address the realities and challenges faced by women in the region.<\/p>\n<p>The proposal will be integrated into\u00a0<strong>Emprende Pro Mujer<\/strong>, a digital training platform, through the creation of a specialized academy \u2014 a learning space that combines asynchronous content, practical tools, and meetings with experts to support the development of essential skills for business growth.<\/p>\n<p>The academies of\u00a0<strong>Emprende Pro Mujer<\/strong>\u00a0These are learning spaces designed to delve deeper into specific topics through accessible content, adapted to different contexts and available on mobile devices, allowing participants to learn at their own pace and from anywhere.<\/p>\n<p>In this context, IBM\u00a0<strong>SkillsBuild<\/strong>\u00a0It will offer modules on the use of artificial intelligence, digital mindset, security and digital citizenship, the use of artificial intelligence and data analysis for decision-making \u2014 fundamental tools for strengthening the competitiveness and sustainability of women-led ventures.<\/p>\n<p>In addition, the program will include live sessions focused on topics such as digital transformation for business, digital security, generative artificial intelligence, and AI-powered marketing, offering participants practical tools to apply to their projects and businesses.<\/p>\n<p>The project is aligned with the global commitment of\u00a0<strong>IBM aims to train at least 30,000 people by 2030, including 2 million in artificial intelligence by 2026.<\/strong>, with an initial focus on Mexico and Colombia and a long-term vision aimed at expanding digital inclusion throughout Latin America.<\/p>\n<p>\u201cClosing the digital divide is fundamental to moving towards greater equality of opportunity. Emerging technologies are transforming the way we work, do business and participate in the economy, and it is essential that women have access to the tools and skills necessary to be protagonists of this transformation,\u201d she stated.\u00a0<strong>Anna Romanelli, Director of Education and Entrepreneurship at Pro Mujer.<\/strong><\/p>\n<p>\u201cWe believe that technology is a powerful catalyst for inclusion and economic opportunity. By joining forces with Pro Mujer, we are combining IBM SkillsBuild with Pro Mujer\u2019s deep understanding of the realities faced by women entrepreneurs in Latin America. Together, we seek to expand access to critical digital skills\u2014from artificial intelligence and cybersecurity to data-driven decision making\u2014empowering women to grow their businesses, strengthen their resilience, and become active leaders in the region\u2019s digital transformation,\u201d she stated.\u00a0<strong>Flavia Freitas, leader of Corporate Social Responsibility at IBM Latin America.<\/strong><\/p>\n<p>This partnership reinforces both organizations&#039; commitment to developing inclusive digital capabilities and strengthening ecosystems that enable more women to access economic opportunities in the digital age.<\/p>\n<p><strong><u>About Pro Mujer<\/u><\/strong><\/p>\n<p>Pro Mujer is a social enterprise with over 35 years of experience, a leader in advancing gender equality in Latin America.<\/p>\n<p>Through a holistic and comprehensive model that offers women in the region services and tools for financial and digital inclusion, health, and empowerment, the organization seeks to improve their quality of life and transform them into agents of change in their realities, enabling them to reach their full potential.<\/p>\n<p>Pro Mujer is a pioneer in promoting and raising awareness about Gender-Focused Investment as an effective mechanism to combat inequality affecting women and boost business productivity in Latin America. Pro Mujer&#039;s work is closely aligned with the UN Sustainable Development Goals (SDGs) and generates tangible results in eight SDGs: 1, 3, 4, 5, 8, 10, 11, and 16. More information at [website address - not provided in the original text].\u00a0<a title=\"http:\/\/www.promujer.org\/\" href=\"http:\/\/www.promujer.org\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"0\">www.promujer.org<\/a><\/p>\n<p><strong>About IBM<\/strong><\/p>\n<p><strong>\u00a0<\/strong>IBM is a leading global provider of hybrid cloud, AI, and consulting services. The company helps clients in more than 175 countries extract insights from data, optimize processes, reduce costs, and gain a competitive advantage. More than 4,000 government and corporate organizations in critical sectors\u2014such as financial services, telecommunications, aviation, and healthcare\u2014rely on IBM&#039;s hybrid cloud and Red Hat OpenShift to accelerate digital transformations securely and efficiently. IBM&#039;s innovations in AI, quantum computing, and industry-specific solutions offer open and flexible options, always focused on trust, transparency, accountability, inclusion, and service.<\/p>","protected":false},"excerpt":{"rendered":"<p>Pro Mujer, empresa social com mais de 35 anos de atua\u00e7\u00e3o voltada para o avan\u00e7o da igualdade de g\u00eanero na Am\u00e9rica Latina, e a IBM anunciaram uma parceria estrat\u00e9gica para impulsionar o desenvolvimento de habilidades em intelig\u00eancia artificial e compet\u00eancias digitais entre mulheres empreendedoras da regi\u00e3o, por meio da nova Academia IBM SkillsBuild. A iniciativa [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":103245,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[39,3799,19],"tags":[125,498,9698,9699],"class_list":["post-103244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coluna-4","category-rh-tech","category-ultimas-noticias","tag-ibm","tag-inclusao-digital","tag-pro-mujer","tag-promover-ia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pro Mujer e IBM unem for\u00e7as para promover IA e inclus\u00e3o digital na Am\u00e9rica Latina - ABES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abes.org.br\/en\/pro-mujer-e-ibm-unem-forcas-para-promover-ia-e-inclusao-digital-na-america-latina\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pro Mujer e IBM unem for\u00e7as para promover IA e inclus\u00e3o digital na Am\u00e9rica Latina - ABES\" \/>\n<meta property=\"og:description\" content=\"Pro Mujer, empresa social com mais de 35 anos de atua\u00e7\u00e3o voltada para o avan\u00e7o da igualdade de g\u00eanero na Am\u00e9rica Latina, e a IBM anunciaram uma parceria estrat\u00e9gica para impulsionar o desenvolvimento de habilidades em intelig\u00eancia artificial e compet\u00eancias digitais entre mulheres empreendedoras da regi\u00e3o, por meio da nova Academia IBM SkillsBuild. 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