{"id":103020,"date":"2026-04-17T08:00:32","date_gmt":"2026-04-17T11:00:32","guid":{"rendered":"https:\/\/abes.org.br\/?p=103020"},"modified":"2026-04-13T16:31:31","modified_gmt":"2026-04-13T19:31:31","slug":"com-ate-r-50-milhoes-de-investimento-previsto-programa-de-inovacao-aberta-da-serasa-experian-seleciona-startups-em-projeto-focado-em-prevencao-a-fraude","status":"publish","type":"post","link":"https:\/\/abes.org.br\/en\/com-ate-r-50-milhoes-de-investimento-previsto-programa-de-inovacao-aberta-da-serasa-experian-seleciona-startups-em-projeto-focado-em-prevencao-a-fraude\/","title":{"rendered":"With up to R$50 million in planned investment, Serasa Experian&#039;s Open Innovation Program is selecting startups for a project focused on fraud prevention."},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-103024 alignnone\" src=\"https:\/\/abes.org.br\/wp-content\/uploads\/2026\/04\/SERASA-START-UP-PREVENCAO-DE-FRAUDE-1024x576.jpg\" alt=\"\" width=\"607\" height=\"341\" \/><\/p>\n<p style=\"text-align: left;\"><i><span data-olk-copy-source=\"MessageBody\">\u2022 Registration is open from April 13 to May 29, 2026;<\/span><\/i><\/p>\n<p style=\"text-align: left;\"><i>\u2022 The program foresees investment in proof-of-concept projects, with the possibility of evolving into a strategic partnership;<\/i><\/p>\n<p style=\"text-align: left;\"><i>Five strategic priorities guide the search for solutions in more than 20 market categories.<\/i><\/p>\n<p>Serasa Experian, the first and largest datatech company in Brazil, is opening applications for its...\u00a0<a href=\"https:\/\/click.knewin360.com\/Click\/click\/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJjYW1wYWlnbklkIjoiZjYzYWIzOTQtNWMzNy00YTBjLTdiNDctMDhkZTk1NzhhYWU0IiwicGVyc29uSWQiOiJhZTQzMDg0Zi0xMzk3LTRmMmMtZmRkMC0wOGQ3YzVmZjI2ZDEiLCJlbWFpbCI6ImNocmlzLnNhbnRvczIwMDdAb3V0bG9vay5jb20iLCJ1cmwiOiJodHRwczovL3d3dy5zZXJhc2FleHBlcmlhbi5jb20uYnIvaW5vdmFjYW8tYWJlcnRhIiwiaXNTZWdtZW50YXRpb24iOiJUcnVlIiwibmJmIjoxNzc2MDk4MjkzLCJleHAiOjE3Nzg2OTAyOTMsImlhdCI6MTc3NjA5ODI5M30.QYKXjh235CquTvjgwP8jV65CsPh3UhWVyLAaJNJ2OIM\">Open Innovation Program<\/a>, This initiative was created to connect startups with real business challenges in the areas of digital identity, authentication, fraud prevention, artificial intelligence, data, and cybersecurity. Lasting approximately seven months, the program will select up to 12 startups for Pitch Day, followed by the development of proof-of-concept (POC) projects, funded by company investment and with the potential to evolve into strategic partnerships based on business models, including revenue sharing.<\/p>\n<p>The program aims to reach a base of over 14,000 startups through its partnership with ACE Cortex, and is structured to transform concrete challenges into applied experimentation and business generation. The initiative foresees up to R$$ 50 million in investment in the POC stages and potential commercial developments arising from the program. The journey includes analysis of registered startups, selection of these companies for Pitch Day, selection and investment for the execution of proof-of-concept projects, and definition of those selected for potential strategic partnerships. After the evaluation phase, the prioritized solutions may be tested in a real-world environment and, depending on the results, advance to commercial and strategic partnerships.<\/p>\n<p>Five strategic priorities guide the initiative: Reusable Identity; Multimodal Biometrics; Agentic Commerce; Cybersecurity; and Data, Identity, and Risk in Healthcare. These areas permeate more than 20 market categories and drive the search for solutions such as low-friction non-biometric authentication, prevention of deepfakes and attacks with generative AI, identity validation in conversational interfaces, use of alternative data, OSINT, web scraping for digital risk monitoring, as well as brand protection and threat intelligence.<\/p>\n<p>\u201cWe are looking for startups capable of tackling real technical challenges across different business areas, not just in the traditional field of fraud. We have concrete opportunities in diverse themes, focusing on connecting these capabilities to applied experimentation, with proof-of-concept projects that validate technical value, business alignment, and scalability potential,\u201d says Marcelo Queiroz, Head of Innovation in Fraud Prevention.<\/p>\n<p>\u201cStructuring an open innovation program is a way to bring Serasa Experian closer to the startup ecosystem and accelerate the connection between innovation and business generation,\u201d says the Vice President of Marketing and Innovation, Giovana Giroto. \u201cWe want to increasingly strengthen this agenda within the company&#039;s innovation umbrella, creating an environment where new solutions can be tested quickly, generate learning, and evolve into strategic partnerships with real impact.\u201d<\/p>\n<p>With this initiative, the datatech company deepens its agenda of innovation applied to digital trust and the development of new businesses in identity and fraud. Applications can be submitted between April 13 and May 29, 2026, through [website\/platform name - implied but not explicitly stated in the original text].\u00a0<a href=\"https:\/\/click.knewin360.com\/Click\/click\/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJjYW1wYWlnbklkIjoiZjYzYWIzOTQtNWMzNy00YTBjLTdiNDctMDhkZTk1NzhhYWU0IiwicGVyc29uSWQiOiJhZTQzMDg0Zi0xMzk3LTRmMmMtZmRkMC0wOGQ3YzVmZjI2ZDEiLCJlbWFpbCI6ImNocmlzLnNhbnRvczIwMDdAb3V0bG9vay5jb20iLCJ1cmwiOiJodHRwczovL3d3dy5zZXJhc2FleHBlcmlhbi5jb20uYnIvaW5vdmFjYW8tYWJlcnRhIiwiaXNTZWdtZW50YXRpb24iOiJUcnVlIiwibmJmIjoxNzc2MDk4MjkzLCJleHAiOjE3Nzg2OTAyOTMsImlhdCI6MTc3NjA5ODI5M30.QYKXjh235CquTvjgwP8jV65CsPh3UhWVyLAaJNJ2OIM\">link<\/a>.<br \/>\n<strong>Serasa Experian<\/strong><\/p>\n<p>Serasa Experian is the first and largest Datatech in Brazil. A leader in intelligence solutions for analyzing risks and opportunities, focusing on credit journeys, authentication and fraud prevention. With cutting-edge technology, innovation and the best talent, it transforms the uncertainty of risk into the best decision, helping people achieve their dreams and companies of all sizes and segments to prosper.<\/p>\n<p>Created in 1968, Serasa became part of the Experian Company in 2007, a global company headquartered in London. It is currently responsible for more than 6.5 million daily queries about companies and consumers and protects more than 2.2 billion commercial transactions every year.<\/p>\n<p>Empowers consumers with financial education, facilitating access to fair credit. Helps companies of all sizes and segments to make better decisions, on several fronts to: find new customers, manage current ones more efficiently, grant credit or sell on credit safely, comply with ESG standards, authenticate its customers and prevent fraud, and also charge them at the ideal time, without impacting the relationship.<\/p>\n<p>With the purpose of creating a better future for all by expanding opportunities for people and companies, it empowers people in the technology field and boosts small businesses and social impact startups through its own free programs. It is recognized by the Top Employers Institute and GPTW as one of the best companies to work for. It is also the most innovative service company in the country, certified by the Valor Inova\u00e7\u00e3o Brasil Award.<\/p>\n<p><strong>expert<\/strong><\/p>\n<p>Experian is a global data tech company that drives opportunities for people and businesses around the world. The company works to redefine credit practices, identify and prevent fraud, simplify healthcare, and develop digital marketing solutions, as well as generating in-depth insights for the automotive market through its unique combination of data, analytics, and software. It also supports millions of people in achieving their financial goals, helping them save time and money.<\/p>\n<p>The company operates in diverse markets, including financial services, healthcare, automotive, agribusiness, and insurance, among others, and continuously invests in talented professionals and advanced technologies to unlock the power of data and drive innovation.<\/p>\n<p>With its corporate headquarters in Dublin, Ireland, Experian plc is a component of the FTSE 100 index and is listed on the London Stock Exchange (EXPN). The company has approximately 25,200 employees in 33 countries. For more information, visit experianplc.com.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00b7 Inscri\u00e7\u00f5es ficam abertas de 13 de abril a 29 de maio de 2026; \u00b7 Programa prev\u00ea investimento em provas de conceito, com possibilidade de evolu\u00e7\u00e3o para parceria estrat\u00e9gica; \u00b7 Cinco prioridades estrat\u00e9gicas orientam a busca por solu\u00e7\u00f5es em mais de 20 categorias de mercado. A Serasa Experian, primeira e maior datatech do Brasil, abre [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":103024,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[39,19],"tags":[9632,9633,3104,279],"class_list":["post-103020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coluna-4","category-ultimas-noticias","tag-desafios-concretos-em-experimentacao","tag-geracao-de-negocios","tag-programa-de-inovacao-aberta","tag-startups"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Com at\u00e9 R$ 50 milh\u00f5es de investimento previsto, Programa de Inova\u00e7\u00e3o Aberta da Serasa Experian seleciona startups em projeto focado em preven\u00e7\u00e3o a fraude - ABES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abes.org.br\/en\/com-ate-r-50-milhoes-de-investimento-previsto-programa-de-inovacao-aberta-da-serasa-experian-seleciona-startups-em-projeto-focado-em-prevencao-a-fraude\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Com at\u00e9 R$ 50 milh\u00f5es de investimento previsto, Programa de Inova\u00e7\u00e3o Aberta da Serasa Experian seleciona startups em projeto focado em preven\u00e7\u00e3o a fraude - ABES\" \/>\n<meta property=\"og:description\" content=\"\u00b7 Inscri\u00e7\u00f5es ficam abertas de 13 de abril a 29 de maio de 2026; \u00b7 Programa prev\u00ea investimento em provas de conceito, com possibilidade de evolu\u00e7\u00e3o para parceria estrat\u00e9gica; \u00b7 Cinco prioridades estrat\u00e9gicas orientam a busca por solu\u00e7\u00f5es em mais de 20 categorias de mercado. 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