Datatech shows in a playful and relaxed way the scope of its portfolio, capable of transforming the uncertainty of risk into the best decision in different business fronts
Would you trade your company's profits for a pineapple? Serasa Experian, the first and largest datatech in the country, invites actor and comedian Gabriel Louchard to help answer this question. In an unprecedented campaign that will recreate the “yes or no booth”, an iconic segment on the Sílvio Santos program in which participants answered questions without knowing exactly what they were deciding, the idea is to reinforce, in a playful and fun way, how the company's portfolio keeps its customers “out of that booth”. After all, with analytical intelligence and cutting-edge technology, it is possible to access, in a single place, accurate information and the best recommendations so that companies of all segments and sizes can make the best decisions throughout their business journey, which helps to avoid everyday pineapples, that is, those problems that end up arising when we make decisions without having a vision of the whole or a reliable basis.
Click here to check out the never-before-seen excerpt from the campaign!
According to Serasa Experian’s CMO, Giovana Giroto, “we want to show, in a light and uncomplicated way, how having quality information is super valuable when it comes to making the right choices and achieving great results. So, when an entrepreneur in an SME or an executive in a multinational needs to make a business decision, they will think that Serasa Experian has the best solutions and the perfect analytical intelligence to guide the best path to follow on several fronts: from finding new customers or managing current ones more efficiently, through granting credit or selling on credit safely, compliance with ESG standards, to customer authentication and fraud prevention.”
The campaign, which will start on November 4th and will run until March 2025, has as its central concept the slogan “Swap Será for Serasa Experian!” and will consist of several activations, forming a 360º media mix that ranges from traditional on and offline media channels – with TV, radio and digital – to innovative and unconventional media, such as FOOH (Fake Out of Home), in addition to taking the yes or no booth to live activations with the public in high-traffic locations in the city of São Paulo, generating greater engagement and proximity to the brand.
“In this campaign, we will maintain a single creative thread to talk about the different fronts of our business and we chose to bring activations that go beyond the obvious, reinforcing in a relaxed way that people can count on the first and largest Datatech in the country in their daily lives”, adds Giovana Giroto.
Technical sheet – video:
- Producer: Etcetera Productions
- Director: Roberta Cuzzatti
- Assistant Director: Aliana de Lucca
- Director of Photography: Victor Alencar
- Production Director: Chris Barbosa
- Art director: Duda Lopes
Serasa Experian
Serasa Experian is the first and largest Datatech in Brazil. A leader in intelligence solutions for analyzing risks and opportunities, focusing on credit journeys, authentication and fraud prevention. With cutting-edge technology, innovation and the best talent, it transforms the uncertainty of risk into the best decision, helping people achieve their dreams and companies of all sizes and segments to prosper.
Created in 1968, Serasa became part of the Experian Company in 2007, a global company headquartered in London. It is currently responsible for more than 6.5 million daily queries about companies and consumers and protects more than 2.2 billion commercial transactions every year.
Empowers consumers with financial education, facilitating access to fair credit. Helps companies of all sizes and segments to make better decisions, on several fronts to: find new customers, manage current ones more efficiently, grant credit or sell on credit safely, comply with ESG standards, authenticate its customers and prevent fraud, and also charge them at the ideal time, without impacting the relationship.
With the purpose of creating a better future for everyone by expanding opportunities for people and companies, the company trains people in the technology area and promotes small businesses and startups with social impact through its own free programs. It is considered a LinkedIn Top Company and one of the best companies to work for, recognized by GPTW. It is also the most innovative service company in the country, certified by the Valor Inovação Brasil Award.
expert
Experian is a global data and technology company that creates opportunity for people and drives businesses around the world. We facilitate credit journeys, authenticate and prevent fraud, streamline healthcare processes, provide digital marketing solutions, and help drive insights for the automotive industry, all using innovative combinations of our data, analytics, and software. We also help millions of people achieve their financial goals and save time and money.
We operate in a variety of markets, going beyond financial services and operating in the automotive, agribusiness, healthcare, insurance and many other industry segments. To continue innovating, we invest in talented people and advanced technology to unlock the power of data.
Headquartered in Dublin, Ireland, we are a FTSE 100 company listed on the London Stock Exchange (EXPN) and have a team of 22,500 people across 32 countries. Find out more at experianplc.com.
