The alliance combines technology and consulting to support the entire retail chain, driving innovation, efficiency, and competitiveness in the sector.
TOTVS, the largest technology company in Brazil, and Gouvêa Ecosystem, a leader in strategy and innovation for the retail sector, announce a partnership that unites the strength and pioneering spirit of two giants in their respective segments. The goal of the alliance is to offer the market integrated solutions that combine cutting-edge technology and specialized consulting, supporting the digital transformation of companies across all areas of retail and the supplier industry.
With over 37 years of history, Gouvêa Ecosystem is recognized as one of the leading knowledge and innovation hubs in Brazilian and Latin American retail, supporting the entire value chain – from strategic planning to execution. TOTVS, on the other hand, stands out as the leading Brazilian big tech company, with a complete ecosystem encompassing hundreds of solutions for management, marketing, sales, customer relationships, and financial services.
“With this partnership with Gouvêa Ecosystem, we reinforce TOTVS' purpose of being ever closer to the companies that drive Brazilian retail. By combining our expertise in technology and innovation with Gouvêa Ecosystem's deep knowledge of this sector, we will expand our capacity to support retailers on their digital transformation journey, with solutions that generate efficiency, intelligence, and real results,” says Alexandre Apendino, Vice President of Customer Service and Relationship at TOTVS.
Together, the two companies will bring a complementary value proposition to the market: while Gouvêa contributes its expertise in consulting and relationship building with the country's largest retailers, TOTVS provides technological solutions that address the challenges of digitalization, integration, and operational efficiency, such as sales management, omnichannel management, digital commerce, and others. The partnership also reinforces the brands' presence in strategic sector initiatives and events, strengthening the innovation ecosystem that drives the future of national retail.
“We believe that this alternative can and should be enhanced by combining strategies, intangible assets, skills, experience, and relationships for integrated and comprehensive business development. This alliance brings clients the benefits of synergy between different expertise and solutions, improving performance, results, and efficiency. This is the essence of the proposed partnership with TOTVS in the new areas that both groups will develop together,” says Marcos Gouvêa, founder and CEO of Gouvêa Ecosystem.
The alliance between TOTVS and Gouvêa Ecosystem expands the companies' joint operations in various retail sub-segments, such as fashion, multi-category retail, construction materials, supermarkets, food service, supplier industries, and retail service companies — all impacted by rapid changes in consumer behavior and the growing need for innovation and technological integration.
With this initiative, TOTVS and Gouvêa Ecosystem strengthen their role as strategic partners of Brazilian retail, driving a more modern, digital, and competitive ecosystem.
ABOUT GOUVÊA ECOSYSTEM
Gouvêa Ecosystem is an ecosystem of consultancies, solutions, and services operating across all areas of the consumer goods, retail, and distribution sectors. Founded in 1988, it is a benchmark in Brazil and worldwide for its strategic vision, practical approach, and deep understanding of the sector. It is a member of the Ebeltoft Group, a global consortium of consultancies specializing in retail. Learn more at: https://gouveaecosystem.com
ABOUT TOTVS
Brazil's largest technology company, TOTVS creates solutions to empower people and businesses to thrive. With over 70,000 customers in Brazil and several Latin American countries, it boasts a comprehensive technology ecosystem based on three business units: TOTVS Management, with ERPs, cross-solutions and specialized systems that guarantee greater productivity, efficiency and governance; RD Station, with digital marketing, sales and relationship tools for companies to boost their business and grow; and TOTVS Techfin, TOTVS is a banking ERP that offers B2B credit and payment solutions to expand, simplify, and democratize companies' access to financial services. Over the past 5 years, TOTVS has invested R$$3 billion in research and development, particularly in Artificial Intelligence, striving for continuous innovation to become the trusted advisor of its clients. The companies that drive the country trust TOTVS. Brazil, which gets things done, gets things done with TOTVS. Learn more at: http://www.totvs.com.br
