*By Silvio Ferraz de Campos
In recent years, Artificial Intelligence (AI) has revolutionized Information Technology (IT), transforming industries and our daily lives. The trends that are emerging for 2025 promise to radically reconfigure the world we live in. From generative AI to quantum computing, autonomous cybersecurity and the metaverse, these innovations are not only shaping the future of businesses, but also that of society.
AI also presents itself as an ally in combating climate change and expanding access to knowledge. By 2025, the business environment will be profoundly impacted by AI's ability to automate processes and provide data-driven insights, transforming decision-making.
Generative AI will be one of the central drivers of this transformation, offering not only pattern analysis, but also creative solutions and the development of new products. The Venturus Institute’s Technology Radar 2025/2026 report indicates that emerging technologies, such as generative artificial intelligence and advanced neural networks, will bring significant advances in several areas, such as content creation and more natural interactions between humans and machines.
One of the most promising technologies is multimodal Generative Artificial Intelligence, which integrates text, images, audio and video. Its adoption can provide competitive advantages, especially in a rapidly evolving market scenario. Other innovations, such as Web3 and advances in robotics, are also key to this future, highlighting the importance of integrated sustainability (ESG) in business strategies.
Quantum computing stands out as one of the most innovative areas of IT in 2025. By using qubits (quantum bits), these computers will be able to solve complex problems much faster, which will have significant implications in cryptography, financial optimization and scientific discoveries.
Natural language processing (NLP) is rapidly evolving, enabling machines to accurately understand and generate human language. This will transform industries such as customer service and education, making interactions more empathetic and natural. In addition, augmented reality (AR) and virtual reality (VR) will become essential in the digital transformation, enabling richer interactions between the digital and physical worlds. Robotics will also advance, with machines making decisions in real time, adapting to new scenarios.
“Autonomous agents” will emerge as protagonists, operating without the need for human supervision. These AI-based systems will identify patterns, make decisions and execute actions, continuously improving themselves.
However, the rise of cyber threats will require AI systems to play a crucial role in detecting breaches and automating security. The use of machine learning will be vital to protecting data and systems by identifying and neutralizing attacks in real time.
With this growing technological influence, regulation becomes essential. Ethical and legal issues need to be addressed to ensure responsible use of this intelligence.
We are just beginning to explore the vast possibilities that AI has to offer to create a better future. Integrating AI into business strategies can open up new opportunities, but it requires skilled workers and an adaptable mindset. Companies must be willing to experiment, innovate, and be agile in the face of change.
The era of Artificial Intelligence is just beginning, and what lies ahead could completely redefine our lives and how organizations operate. Preparing for these transformations is essential for anyone who wants to survive and thrive in this new landscape.
* Silvio Ferraz de Campos is the CEO of Positivo Servers & Solutions. With a degree in business administration and responsible for marketing and sales at Positivo Servers & Solutions, he has worked in the IT sector for over 30 years. In 1988, he founded Accept, the former name of Positivo Servers & Solutions.
Notice: The opinion presented in this article is the responsibility of its author and not of ABES - Brazilian Association of Software Companies
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