Blip gathered registrations from 445 volunteers to monitor and analyze mentions about the event, aiming to engage the public to donate
The AACD Telethon Campaign is well-known among Brazilians. The objective of the telethon, broadcast annually directly from the SBT studios, is to raise donations for AACD, enabling around 280 thousand services in the various AACD units in Brazil. In 2024, Telethon will hold its 27th edition, on November 8th and 9th, with solidarity and gratitude as its mottos. In addition to individuals who make donations through the program, many companies have also been increasingly involved in this social front and actively participating. One of them is Blip, the leading conversational intelligence platform that connects brands and consumers across social apps, such as WhatsApp, Instagram, Messenger, RCS and Apple, which has supported Teleton since 2017 through STILINGUE by Blip.
During the broadcast of the program on TV, the team of volunteers working at Blip will monitor the official Telethon channels and public conversations on Instagram, Twitter, Facebook, TikTok and LinkedIn through a War Room with its social listening platform, monitoring conversations on social networks, including Bluesky, a network recently added to the social listening module. “Social listening is a strategy that involves monitoring and analyzing conversations and mentions about a brand, product or sector on social networks and other online platforms. Our goal with Telethon is to stimulate more conversations in the digital environment and, consequently, more donations”, he says. Menedjan Morgado, Insights Manager at Blip and one of the project's volunteers.
For 2024, Blip’s social initiatives area, known as Blip Purpose, has received applications from 445 volunteers, including Blippers and employees from more than 250 other institutions, to work during the two-day program. They will receive training on the platform, Teleton and AACD. The team of volunteers includes people from Blip and other companies and institutions. “For this social project with Teleton, we offer our social listening platform free of charge throughout the year, in addition to people from our team who will act as volunteers, with the purpose of finding opportunities during the monitoring that engage people to donate, in addition to quickly identifying problems such as instability and scams, contributing to the success of the action”, he highlights. Rafaela Marteleto, Purpose Team Coordinator & ESG Specialist at Blip.
“The partnership with the Blip team has a huge impact on the performance of the AACD Teleton campaign. There are more than 300 volunteers interacting on our social networks and, most importantly, making a difference in the results of donations, interactions and engagement during the days of the program,” he says. Edson Brito, Superintendent of Marketing and Institutional Relations at AACD.
Teleton partner companies will also be monitored during the television program.
About Blip
Blip is the leading conversational intelligence platform that connects brands and consumers across social apps such as WhatsApp, Instagram, Messenger, RCS and Apple. In 2022, Blip acquired STILINGUE, a platform that uses artificial intelligence to monitor
conversations on digital channels and, in 2023, GUS, a Mexican company in the conversational sector, reinforcing the company's global strategy.
In addition to Brazil, Blip is present in more than 32 countries and has offices in Mexico City, Mexico, and Madrid, Spain. The brand has helped around 4,000 companies such as Dell, GM, Itaú Unibanco, Stellantis, Claro and others to sell, engage and relate to consumers on digital channels using Smart Contacts.
More information at https://www.blip.ai/
