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Named “Unique message”, the action allows the user to create unique messages to honor other people

take blip, a leading company in intelligent communication solutions between brands and consumers in conversational applications, has just launched a New Year's Eve campaign, named as “Unique message”. Inspired by the moment of gratitude proposed by the celebration period, the company developed a smart contact that connects technology in an affective way with people: through artificial intelligence it is possible to create personalized year-end messages.

To create the scrap, just add the number (11) 91179-2048 to your contacts or access https://wa.me/5511911792048 and start the conversation. Through Artificial Intelligence, the user answers a few questions and an end-of-year message is automatically created, 100% relating to the relationship between the person who wrote the letter and the person who will receive it and be surprised. The user can send as many messages as he wants for free, and if he doesn't like the message created, he can request the creation of a new variation with the same elements. The channel follows all LGPD security standards. 

“With Artificial Intelligence, it is also possible to instigate creativity and promote affection. That's what we want to show: how technology can be an ally of essential moments in our lives. Be they personal or professional. People can transmit what they truly feel through technology, without having to look for generic and ready-made messages on the internet”, points out Milton Stiilpen, Director of Research & Innovation at Take Blip. 

“All brands want to be present at the end of the year for their consumers, and Take Blip is no different. Every new year, we have created actions that show the infinite possibilities of relating to the public on commemorative dates. Our brand has innovation in its DNA. This year, we once again provoked the positive feeling that an exchange of messages can bring”, adds Fábio Gulielmelli, Branding Analyst at Take Blip.

To publicize the action and make it reach more people, 15- and 30-second films will be shown on social media starting December 19th. To watch them, just access Take Blip's Instagram (@takeblip).

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