The company already has 80 contracts in progress in the new country and is targeting opportunities in segments such as E-commerce, Telecom, Finance and Health
Leader in intelligent communication solutions between brands and consumers in conversational applications – such as WhatsApp and Instagram – Take Blip has just announced the start of its operation in Mexico. The international expansion is a reflection of the successful strategy to disrupt the chatbot market in Brazil and the fact that the Mexican market has great opportunities for growth in messaging channels.
Credit: Magê Monteiro
“We studied the commerce and behavior of Mexico and we understand that this market manages to surpass even Brazil when we talk about penetration of Mobile Commerce in online commerce. The similarity between Brazil and Mexico in the field of telecommunications offers us an excellent opportunity to grow with our product and Smart Contact solutions”, he says. Roberto Oliveira, CEO and co-founder of Take Blip.
According to Americas Market Intelligence analysis, the e-commerce market in Mexico is expected to reach US$114.1 billion by 2025 and the data shows a digitally active population in the country, with 91.5% using smartphones.
When it comes to the main messaging apps, WhatsApp stands out in Mexico and has great representation, as well as in Brazil. According to the study carried out by Take Blip, the expectation is that by 2028 WhatsApp will be used by more than 80% of the Mexican population that owns a smartphone. A growth of 11% compared to the year 2022. Instagram is expected to grow even faster. Between the years 2022 and 2028, the application is expected to increase the number of users by 60%.
The executive also reinforces that Mexico has favorable characteristics for doing business, such as the proximity of the border with the United States, free trade agreements with more than 40 countries and a large, young and qualified workforce. “Our goal for the coming years is for the Mexican operation to become a development and service hub for all of Latin America. We are prepared for rapid growth in Mexico”, points out the CEO of Take Blip.
To take care of the operation in Mexico, the company has just hired Diana González, a local executive with extensive experience in business development and with previous passages at companies such as Meta, Google and IBM. Born in Mexico, the professional takes over as Head of Business Development at Take Blip and will be responsible for leading the hiring of local employees, managing the commercial and technical teams, fostering strong relationships with strategic partners and identifying new business opportunities to fuel growth. and the expansion of Take Blip in the country.
“In an increasingly globalized world, when many companies follow the path of internationalization, they choose only local commercial representations, but this is not the Take Blip culture. We have a way of working that prioritizes being close to our customers and jointly building solid conversational communication strategies. That's why we decided in this expansion to hire people from Mexico with extensive experience and local connections to accelerate our scalability and go to market. Our values, way of working and best practices are differentials to be shared and lived also in Mexico and the easy applicability of successful use cases proved to be adherent to local and regional culture and behavior”, says Daniel Costa, co-founder of Take Blip.
Take Blip's international expansion plan has been in the works since the second half of 2022, when the company received a series B contribution of US$70 million from the North American fund Warburg Pincus. With a focus on serving mainly large companies in Mexico, Take Blip bets on segments in which it has already excelled in Brazil, such as Telecom, Finance, Health, Retail, Consumer Goods and Services.
The company ended 2022 with more than R$ 650 million in annual recurring revenue (ARR) in Brazil, more than 1,800 employees and more than 24 billion messages passed through its chatbots. The forecast is that the operation in Mexico will disappear in the result this year, with the expectation of ending 2023 with more than 80 clients among the largest local companies.
Take Blip is a pioneer in the business messaging industry and has the most robust and sophisticated multichannel platform in the world. Over more than 20 years of activity, the company has always evolved to keep up with the transformations of each era in the relationship between brands and consumers. Today, moving from the “mobile first” era to the “AI first” era, with artificial intelligence being the highlight, Take Blip is a protagonist in the development of solutions with the main trends that move the sector. The company already integrates tools with the use of ChatGPT, exclusive applications aimed at WhatsApp Pay, which will open doors to a simpler and more practical way of making payments and also has M&A's on its radar to add more and more solutions to its business model. “We want to be a global reference when it comes to conversational commerce”, concludes Roberto Oliveira.
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