Efrain Corleto's central objective is to increase the visibility of the software company, positioning the brand among the largest in technology
To continue its strategy of obtaining the main companies in Brazil and abroad as clients, SoftExpert, a global provider of solutions for the integrated management of compliance and innovation, announces the hiring of a Head of Marketing.
The central mission of the new position is to lead and coordinate strategies that boost corporate brand recognition, increase market share and strengthen customer relationships. The Head will also be responsible for building and leading a high-performance team, promoting an environment of collaboration and excellence.
Efrain Corleto
“I am honored by the challenge of contributing to SoftExpert consolidating its position as a strategic partner in leading companies both nationally and globally. The company has experienced exponential business growth, and the opportunities for expansion are even greater. I have full confidence that my experience in companies of different segments and sizes will add significant value to this new role”, says Efrain Corleto, the company's new Head of Marketing.
With more than 13 years of experience in leadership positions, Corleto has a degree in Communication from the University of São Paulo and the Methodist University of Piracicaba. The professional has already managed companies such as Evolutec, Vintage.AG, Nuvem Shop, Vindi, Movidesk, Gama Academy, ELLE Brasil and Vidia. Corleto has a postgraduate degree in Agribusiness from USP/Esalq and took Digital Transformation Strategy courses at Boston University, in addition to having worked as a teacher at SENAC for 6 years.
SoftExpert has acted as a business partner for more than 2 thousand customers and 3 million users since 1995. The company combines services aimed at optimizing management and processes at different levels and segments in a single contract, providing efficiency, agility and savings. Present in 50 countries and with business units in 9, the company's purpose is to mainly offer business management, corporate quality, corporate risks, project management, environmental and government management on an integrated platform.
