Only 2 in 10 professionals feel prepared to use AI at work, reveals a survey by Serasa Experian.

• The fourth chapter of the Panorama of Work in Brazil series shows that only 19.31% of professionals consider themselves prepared to deal with AI in the workplace;

• More than half of professionals (57.8%) rate the advances of Artificial Intelligence in the workplace in a neutral way;

• Among those who view AI positively, 58.21% associate the technology with increased productivity and efficiency.

Only 19.31% of Brazilian professionals say they feel prepared to use Artificial Intelligence in the workplace. This is revealed in the fourth chapter of the Panorama of Work in Brazil series, a mapping carried out by Serasa Experian, the first and largest datatech company in the country, and helps explain why, despite technological advances, most professionals still perceive themselves as being in the adaptation phase. Generation Z feels the most prepared to deal with AI at work (22.81%). Meanwhile, 60.51% of professionals say they are only partially prepared, highlighting a scenario of transition in the use of technology in the professional environment.

According to Fernanda Guglielmi, Human Resources Manager at Serasa Experian, Generation Z's greater affinity with technology is related to the context in which these professionals developed. “Generation Z doesn't perceive technology as an external tool, but as part of the environment in which they grew up. Artificial Intelligence isn't 'new' to these professionals because they developed by interacting with intelligent systems and see technology as an extension of their own creativity, not as something to be learned or feared. It's crucial that HR managers and leaders understand this context because it directly impacts productivity, engagement, talent attraction, learning, ethics, and the competitiveness of companies,‘ she states.

Perceptions about the use of Artificial Intelligence at work

In addition to the level of preparedness, the survey analyzed how professionals evaluate the advances of Artificial Intelligence in the corporate environment. More than half of those interviewed (57.8%) stated that they have a neutral perception of the use of technology at work, while 32.7% evaluated it positively and 9.5% negatively.

Among the generations, Generation X professionals have the most positive perception of Artificial Intelligence in the workplace (35.2%), followed by Millennials (33.8%), Baby Boomers (29.4%), and Generation Z (26.3%). Despite being the generation that feels most prepared to use the technology, Generation Z also demonstrates the lowest positive perception of its impacts. However, across all age groups, a neutral assessment of the use of Artificial Intelligence in the professional environment predominates.

“The fact that most professionals evaluate Artificial Intelligence in a neutral way shows that the market is still in a phase of observation and adaptation. People are testing, understanding, and waiting for clearer guidelines on how the technology will be incorporated into work in a responsible and sustainable way,” he explains.

Positive perception is linked to practical gains.

Among professionals who view Artificial Intelligence positively, 58.21% associate the technology with increased productivity and efficiency, a percentage identical to those who highlight the reduction of repetitive tasks. Furthermore, 36.11% state that AI can free up more time for creative and strategic activities, while 26.31% see the technology as an opportunity to expand career and learning possibilities. See the graph below:

“When AI contributes to real gains, such as increased productivity, efficiency, and a reduction in repetitive tasks, it begins to be viewed more positively. This shows that the way technology is integrated into work makes all the difference in enabling people to extract value from these tools,” he concludes.

About the Panorama of Labor in Brazil series

The Panorama of Work in Brazil series brings together thematic chapters based on surveys conducted by Serasa Experian to analyze different aspects of the relationship between professionals and companies in the country. The survey that makes up this chapter was conducted between November and December 2025 with 1,521 economically active professionals or those seeking employment, from different generations and regions of Brazil. The sample is representative of the population surveyed and the margin of error of the study is 3%.

Serasa Experian

Serasa Experian is the first and largest Datatech in Brazil. A leader in intelligence solutions for analyzing risks and opportunities, focusing on credit journeys, authentication and fraud prevention. With cutting-edge technology, innovation and the best talent, it transforms the uncertainty of risk into the best decision, helping people achieve their dreams and companies of all sizes and segments to prosper.

Created in 1968, Serasa became part of the Experian Company in 2007, a global company headquartered in London. It is currently responsible for more than 6.5 million daily queries about companies and consumers and protects more than 2.2 billion commercial transactions every year.

Empowers consumers with financial education, facilitating access to fair credit. Helps companies of all sizes and segments to make better decisions, on several fronts to: find new customers, manage current ones more efficiently, grant credit or sell on credit safely, comply with ESG standards, authenticate its customers and prevent fraud, and also charge them at the ideal time, without impacting the relationship.

With the purpose of creating a better future for all by expanding opportunities for people and companies, it empowers people in the technology field and boosts small businesses and social impact startups through its own free programs. It is recognized by the Top Employers Institute and GPTW as one of the best companies to work for. It is also the most innovative service company in the country, certified by the Valor Inovação Brasil Award.