Multiplatform digital campaign reinforces the company's positioning as a unique technology platform and highlights its Data and AI solution.
Skyone, a company that simplifies the adoption of technology in businesses, from cloud computing to AI, is launching the campaign 'Intelligence that accelerates possibilities', which draws a parallel between cloud technologies, data, cybersecurity, and artificial intelligence with motorsports. The campaign, created by GH Branding, will run for three months in a 100% digital format, with national reach.
“We have been working in the motorsport segment since the beginning of this year as a way to simplify the message of what we offer to our clients and partners, drawing parallels: high performance, available and reliable data for quick and intelligent decision-making, as well as competitiveness,” says Felipe Wasserman, Marketing and Growth Director at Skyone.
The multiplatform strategy includes a film, as well as content for Instagram, Facebook, TikTok, and the Google Display Network. The target audience includes CIOs, IT directors, heads of technology, IT coordinators, CEOs, partners, founders, and software houses.
The new positioning guides all communication. Skyone presents itself as a pioneer in the country in democratizing access to the cloud and is now beginning a cycle focused on simplifying data management through a platform that integrates cloud, data, cybersecurity, and artificial intelligence.
The campaign highlights Data and AI as a solution for managers and digital leaders who deal with large volumes of information daily. "Endless data needs a platform. Skyone has never shied away from challenges and now offers the tool that unlocks the potential of data and drives innovation in companies," concludes Wasserman.
Technical specifications
Agency: GH Branding
Strategy Director: Bárbara Scarelli
Written by: Lauro Zorzo
Design Management: Carla Andressa Rossarola
Designers: Luiz Pedro Prisco and Milenco Foliatti
Motion Design: Bruno Gambin
Video Editing: Mauricio Hergemoller
About Skyone
Skyone is a company dedicated to simplifying routines and boosting productivity for its customers and partners, eliminating obstacles to growth and providing unlimited scalability for any business. Its unified platform encompasses vital aspects, including cloud computing, data and AI, cybersecurity, and a marketplace brimming with possibilities. The reliability of the Skyone platform is backed by nine out of ten customers, 80% of which are leaders in their segments in Brazil. Learn more at Skyone.
