Healthcare cloud market has annual growth of more than 15%
“The digital cloud offers flexibility to increase or decrease computing and storage resources as needed. As infrastructure management is the responsibility of the cloud provider, the healthcare institution has real-time system updates and maintenance, which makes day-to-day life much easier and avoids downtime and errors”, explains Dennis Lima, business director at MV.
Migration to the cloud in the healthcare sector has grown as it presents advantages compared to traditional services, starting with the operational costs associated with maintaining local IT infrastructure. With the cloud, hospitals and clinics can avoid spending on hardware acquisition, software updates and expenses with personnel specialized in server maintenance. This allows these institutions to allocate financial resources more effectively, directing them to critical areas such as improving the quality of patient care and investing in advanced medical technologies.
“It’s a complex and important cost-benefit equation. In addition to IT-related costs, how much would it cost to have a hospital offline for an hour or have to respond to an LGPD process? Or else lose all patient data?” asks Andrey Abreu, corporate director of technology at MV, a leading company in the development of healthcare management software.
In August 2023, four units of a hospital network in the United States had to close emergency and critical care centers due to a cyber attack. Just months earlier, three New York hospitals spent weeks using manual charts and records after a hacker attack. In this case, even diagnostic imaging at the medical center had to be sent to a third-party vendor until the problem was resolved.
“These cases are good examples of how the use of the cloud, having a company responsible for processing all the data, has enormous value in preventing risks”, analyzes Andrey Abreu.
In the Brazilian scenario, healthcare institutions still show resistance to cloud migration, especially outside large urban centers. The main cause is that a large part of Brazil still lacks good computer infrastructure and other equipment and network services are still critical in many locations.
Therefore, the national market for cloud services still has a lot of room to grow “Today 15% of our customers are in the cloud; In 2023 alone, we carried out 80 customer migrations to the cloud”, says Andrey Abreu. “The tendency is for the proportion to increase gradually, since our system is currently entirely in the cloud. We present the concept of health as a service, taking care of patient data safely and in accordance with the requirements of the LGPD”, he adds.
To conquer the market, MV has invested heavily in partnerships with bigtechs that offer back-up support, such as Amazon, Huawei and Oracle. Furthermore, it developed the concept of IHubs, in which the cloud is shared by different users and payment is made in a pay per use format, so that the service becomes more accessible to small and medium-sized companies in the healthcare sector.
“More than 23% of our revenue is invested in research and development and we have a robust technological framework to support our customers' data: we are the major software partner, monitoring data, managing the cloud. The most competitive values are possible because we acquire on scale”, explains Andrey Abreu.
