Trends include analytics for everyone, data in a cookie-free future, industrial AI adoption, and more
In business, in technology, in supply chains: what will be the most important trends to watch in 2023? SAS, a leader in analytics, asked its executives to prepare forecasts for the coming year. These are some of the projections and trends highlighted:
Low-code analytics brings AI to everyone
“By 2023, the concept of 'Analytics for Everyone, Anywhere' will not only be an important trend to watch, but also a critical way for companies to reach AI maturity. As organizations incorporate machine learning, computer vision, IoT and more to gain high-value insights, people with skills at all levels will be able to participate in the analytics process with low-code or no-code options.”
– Jared Peterson, Senior Vice President of Engineering
Human bias analysis improves AI bias
“It is already known that AI can be biased. In 2023, the industry will expand our beliefs and accept that biases are in us and around us; are a central feature of humanity and influence how we make decisions.” Developing AI that predicts and mitigates harmful biases is the first step in ensuring the confidence needed to move forward without replicating past mistakes.”
– Reggie Townsend, Data Ethics Practice Director
Data suspension is reality
“2023 will be the year the marketer must respond to the data suspension. The imminent end of third-party cookies in 2024 means brands must rethink their entire customer data strategy, from first-party and second-party data to third-party data. The shift presents an incredible opportunity for brands to break free from poor marketing practices that rely on third-party cookies and develop closer, more trusting relationships with customers.”
–Jennifer Chase, CMO
Financial services must double down on ESG initiatives
“Amid continued economic turmoil, financial institutions might be expected to pull back on environmental, social and corporate governance (ESG) initiatives. But the signs point to most banks maintaining or increasing their stake. A survey of 500 banking executives sponsored by SAS found that more than three-quarters believe that financial services need to address social issues. However, 64% of executives believe banks are lagging behind other sectors in advancing ESG goals.”
– Alex Kwiatkowski, Head of Global Financial Services
eSports and blockchain converge
“Blockchain and esports will continue to converge, and we will have games developed on blockchain in five to ten years. Today, esports rely heavily on analytics, machine learning and AI to deliver a professional experience for players and fans around the world. From finding parity between players during matches and analyzing interactions in each universe to tracking and disclosing items available for purchase – the data to analyze in games is endless and will continue to grow.”
–Bryan Harris, CTO
Industrial adoption of AI powers the assembly line
“Organizations will increasingly add computer vision and other AI technologies that can be used by operations professionals within the industrial environment, not just IT professionals and data scientists. Computer vision initiatives will focus on improving throughput, operational efficiency and security.”
– Jason Mann, Vice President of IoT
