• Mapping by Insights Hub, the datatech company's Marketing Solutions platform, shows that 38% professionals are between 29 and 38 years old and are mostly from social classes B and C;
• 20.2% have a monthly income above R$ 10,000, while 41.8% receive up to R$ 2,000, reflecting the coexistence of professionals at the beginning of their careers and more experienced profiles in the sector;
• 84.2% have a credit score between 401 and 800, and 74.8% demonstrate an affinity for digital services such as streaming, in addition to 41.4% with marketplaces;
• At Serasa Experian, 24.51% of IT positions are held by women.
A survey by Serasa Experian, the first and largest datatech company in Brazil, profiles women working in the country's information technology sector. The analysis, conducted using the company's Marketing Solutions platform, mapped 72,881 professionals and provides insight into the demographic, economic, and behavioral aspects of this group, which stands out for its diverse career paths, financial organization, and strong integration into the digital environment. The data reflects the reality of the datatech industry itself: according to data collected in February 2026, 24.51% of positions in the field are held by women.
“The numbers show that women in technology do not form a homogeneous group. They are at different stages of their careers, with distinct trajectories and economic realities, but they share a high level of digital maturity. Understanding this profile is essential for companies to develop more effective strategies for attracting, developing, and retaining female talent,” says Fernanda Guglielmi, Human Resources Manager at Serasa Experian.
Demographic profile
According to the survey, the age groups of 29 to 33 (19.2%) and 34 to 38 (18.8%) together account for 38% of women in IT, indicating a significant contingent at a stage of career consolidation. Following this are professionals aged 39 to 43 (14.4%) and 24 to 28 (15.6%).
Regarding geographical distribution, São Paulo concentrates the largest share of women in the sector, with 32.7%, followed by Rio de Janeiro (11.5%), Minas Gerais (8.8%), and Paraná (7%). Check the ranking by Federative Units (States) in the graph below:
Credit score and income
The study also shows that the financial profile of women in technology reveals an audience with a good level of financial organization. More than 52% have scores between 601 and 1000, indicating an excellent credit profile, with greater ease in obtaining loans or financing, while 31.5% are in the 401 to 600 range. More details are available in the table below:
Income analysis reinforces this heterogeneity. Of the total analyzed, 41.8% have a monthly income of up to R$2,000, reflecting the presence of professionals at the beginning of their careers, interns, or entry-level positions; while 20.2% have an income exceeding R$10,000. Furthermore, the majority of professionals are concentrated in classes B (43%) and C (32.6%). See the detailed breakdown of this view in the graphs below:
An audience with a strong affinity for digital services.
Women's consumption behavior in technology reflects their professional activities. 74.81% of women show an affinity for streaming services, while 41.41% of women use marketplaces, highlighting an audience accustomed to digital environments, online platforms, and technological solutions in their daily lives. These habits reinforce familiarity with digital experiences and rapid adaptation to new services and consumption models.
Women in IT at Serasa Experian
This scenario is also reflected internally at Serasa Experian. Currently, the datatech company has 44.81% of its workforce comprised of women, with 38.61% in leadership positions and 24.5% working in information technology, reinforcing the company's commitment to diversity, inclusion, and the development of female talent in a sector historically marked by male predominance.
“More diverse environments broaden perspectives, strengthen innovation, and contribute to more comprehensive solutions. Investing in the development of women in technology is a strategy that benefits not only the professionals themselves, but the entire innovation ecosystem,” adds Fernanda Guglielmi.
Serasa Experian also reinforces its commitment to gender equality through partnerships and public commitments, such as the Movimento Mulher 360 and UN Women's Elas Lideram, which promote the inclusion and development of women in the corporate environment. In addition, the company annually sponsors events aimed at increasing female participation in technology, such as PrograMaria, among other initiatives.
With over 5,200 employees in Brazil, Serasa Experian is consistently recognized as one of the best companies in the country. In 2025, it was once again certified by "Great Place to Work" (GPTW), achieving 49th position in the national ranking among medium-sized companies, in addition to being ranked 7th among the best companies for people with disabilities and among the best for women, according to the "GPTW Diversity" 2024/25. Furthermore, for the second consecutive year, the company won the "Best Internship Experiences" (BIE) seal, being elected the 5th best company to intern at in Brazil in 2025, as well as occupying 13th place in the "Employers For Youth" (EFY) Award, the largest study in Latin America on the experience of young people in the job market.
Methodology/About Insights Hub
Insights Hub is the data intelligence platform of Serasa Experian, the first and largest datatech company in Brazil, used for market analysis, studies of consumer and business behavior, and segmented digital activations. The solution brings together, in a single environment, demographic, socioeconomic, behavioral, and financial information, as well as geographic data, allowing millions of filter combinations for building profiles and identifying trends, with a database of 194.8 million CPF numbers (Brazilian individual taxpayer registration numbers). Developed with a focus on ethics, privacy, and security, Insights Hub supports brands from various sectors in understanding their audiences and making evidence-based strategic decisions. The information is handled in accordance with the guidelines of the General Data Protection Law (LGPD).
Serasa Experian
Serasa Experian is the first and largest Datatech in Brazil. A leader in intelligence solutions for analyzing risks and opportunities, focusing on credit journeys, authentication and fraud prevention. With cutting-edge technology, innovation and the best talent, it transforms the uncertainty of risk into the best decision, helping people achieve their dreams and companies of all sizes and segments to prosper.
Created in 1968, Serasa became part of the Experian Company in 2007, a global company headquartered in London. It is currently responsible for more than 6.5 million daily queries about companies and consumers and protects more than 2.2 billion commercial transactions every year.
Empowers consumers with financial education, facilitating access to fair credit. Helps companies of all sizes and segments to make better decisions, on several fronts to: find new customers, manage current ones more efficiently, grant credit or sell on credit safely, comply with ESG standards, authenticate its customers and prevent fraud, and also charge them at the ideal time, without impacting the relationship.
With the purpose of creating a better future for all by expanding opportunities for people and companies, it empowers people in the technology field and boosts small businesses and social impact startups through its own free programs. It is recognized by the Top Employers Institute and GPTW as one of the best companies to work for. It is also the most innovative service company in the country, certified by the Valor Inovação Brasil Award.
expert
Experian is a global data tech company that expands opportunities for people and businesses worldwide. We facilitate the credit journey, authenticate and prevent fraud, simplify processes in healthcare, offer digital marketing solutions, and help generate insights in the automotive industry, uniquely combining data, analytics, and software. We also support millions of people in achieving their financial goals, helping them save time and money.
We operate in diverse markets, including financial services, healthcare, automotive, agribusiness, insurance, and other sectors. We continuously invest in talented professionals and advanced technologies to unlock the power of data and drive innovation.
With its corporate headquarters in Dublin, Ireland, Experian plc is a component of the FTSE 100 index and is listed on the London Stock Exchange (EXPN), with approximately 25,200 employees in 33 countries. Learn more at [website address - not provided in the original text]. experianplc.com.
