The executive's arrival reinforces the perspective of the cloud ecosystem and the implementation of enterprise AI on the board that advises Qlik on the practical and responsible adoption of AI.
Qlik®, a global leader in data integration, data quality, analytics, and artificial intelligence (AI), announces that Mark Relph, Director of Amazon Web Services (AWS), is joining the Qlik AI Council. The Council advises Qlik on how organizations can put AI into practice with governed, understood, and ready-to-use data, focusing on practical guidance that supports real-world implementations rather than experimentation.
Relph brings expertise at the intersection of cloud services, partner ecosystems, and enterprise adoption. At AWS, he works closely with partners and internal product teams to help translate market needs into replicable approaches that customers can implement at scale. Throughout his career at AWS, he has contributed to the launch of more than 32 services, including AWS Lambda, API Gateway, Amazon Bedrock, and Amazon Q.
“Enterprise AI lives or dies in the ecosystem, not in prototypes. When AI starts driving action, trust and context cease to be optional,” says Mike Capone, CEO of Qlik. “The AI Council exists to challenge our assumptions and keep our work focused on what customers can safely implement at scale. Mark brings deep experience in translating the needs of businesses and partners into replicable approaches, and his perspective will help us remain grounded in real-world execution.”
“I’ve observed how quickly organizations are moving from an interest in AI to the pressure to deliver measurable results,” says Mark Relph. “This transition exposes familiar challenges: inconsistent data, unclear definitions, and fragmented execution across teams and tools. Qlik has been clear in addressing these issues directly, and after participating in discussions at Qlik Connect® 2025, I am pleased to contribute to the AI Council.” and to support work that helps clients operationalize AI with data they can trust.”
Qlik launched the AI Council. in 2024 to bring in external expertise on how to shape products and guidance for customers adopting AI with proper governance and accountability. In addition to Relph, current Board members include Nina Schick, a Dr. Rumman Chowdhury, a Kelly Forbes, and the Professor Michael Bronstein, representing perspectives on AI governance, applied responsible AI, public-private collaboration, and academic research.
To learn more about the Qlik AI Council, visit the [link/website address]. site.
Regarding the Qlik
THE Qlik Qlik transforms complex data landscapes into actionable insights, driving strategic business outcomes. Serving more than 40,000 global customers, the Qlik portfolio provides advanced enterprise-grade AI/ML, data integration, and analytics. Qlik’s practical and scalable AI/ML tools drive faster, better decisions. Qlik is the leader in data integration and governance, offering end-to-end solutions that work with diverse data sources. Qlik’s intuitive analytics uncover hidden patterns, empowering teams to tackle complex challenges and seize new opportunities. Qlik is a strategic partner, and its expertise and technology-agnostic platform make its customers more competitive. For more information, visit www.qlik.com/pt-br.
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