Security cameras (CCTV), sensors, alarms, advanced access controls and video recorders are among the most important devices to keep a company, home or condominium fully protected
Technology is an increasingly important ally to ensure the security of companies, schools, condominiums and homes. However, with the wide range of solutions on offer, both corporate and end users often feel unprepared to define and acquire an efficient system on their own that meets all their needs in a practical and complete way. To help with this mission, PositivoSEG, Positivo Tecnologia's electronic security business unit focused on the B2B market, explains the main electronic security equipment in demand today and gives tips for better decision-making.
“It is important to highlight that, in the case of electronic security, resellers, installers, integrators or monitoring companies will be fundamental in the equipment installation process”, explains José Ricardo Tobias, director of IoT at Positivo Tecnologia and responsible for PositivoSEG. “Any consumer should find out about the appropriate products to ensure the safety of their environments before hiring a service. However, these devices feature the “Do it for Me” (DIFM) concept, a process supported by the convenience of professional installation carried out for the customer.”
The right equipment for every situation
An efficient electronic security system has some essential equipment, such as security cameras (CCTV), sensors, alarms, advanced access controls and video recorders. However, this range of products meets demands ranging from basic installations with limited budgets to large projects with greater technological refinement and configuration possibilities.
“Before defining the purchase of products and hiring of services, it is necessary to understand the needs of each project. Electronic security equipment is the pillars that support the peace of mind and protection of our business and taking this step is certainly a strategic decision for any customer profile”, highlights Tobias.
In general terms, the fundamental equipment can be listed as follows:
· CCTV (Closed Circuit Television) – integrates different monitoring solutions with bullet, dome and fisheye cameras (analog and IP);
· Alarm and sensors – includes monitored alarm centers, transmission and communication modules, receivers for wireless systems, keyboards, as well as infrared and opening sensors, which includes remote controls;
· Access control - devices such as readers (biometric, card, tags), credentials (cards, tags, or even smartphones), barriers (locks, turnstiles, gates) and controllers;
· Networks and connectivity – products developed to optimize the connectivity infrastructure for electronic security projects, and compatible with other lines and applications.
At the heart of an efficient system, CCTV and its benefits
Closed Circuit Television (CCTV) systems can be considered the focal point within electronic security, as they consist of cameras strategically positioned to record continuously or in response to specific events. Images are transmitted to a central system, where they can be viewed in real time or archived for later review. 
“CCTV circuits are protagonists because they provide visual evidence that helps prevent crimes, improve response to incidents, increase general security and make it possible to discover failures and events not witnessed in person”, explains the PositivoSEG executive. “They can also be used to make businesses more efficient, generating analytics such as people counting in order to optimize retail occupancy, for example.”
Types of cameras and their characteristics
There are different models of security cameras. Among the most common are mobile/speed domes (PTZ), dome, bullet and fisheye, each with specific differences for different needs.
· Dome: With high performance, it captures and processes images with great clarity and rich detail. They are ideal for indoor environments;
· Bullet: Recommended for corporate use, they are eye-catching and designed for outdoor environments. They stand out for inhibiting the actions of criminals, including their physical aspects that attract attention;
· Fisheyes: captures a very wide field of view, in all directions and in real time. They are ideal for complete monitoring of environments, such as offices, stores and pharmacies;
· Speed Dome (PTZ): They can move both horizontally and vertically and provide optical image zoom. They are recommended for monitoring large areas.
“The choice of the ideal type depends directly on the characteristics of the location and the consumer’s needs. In general, what changes between camera types are the viewing angle, image resolution, weather resistance, more or less discreet appearance and the possibility of movement and/or zoom. From a technology point of view, there are, in all cases, more advanced models, with more or fewer features and different price ranges”, explains Tobias.
Alarms and their differences
Alarm systems are part of the first line of defense of any security system focused on preventing intrusions. Basically, through barrier movement and opening/closing sensors, alarms are triggered at each suspicious movement, issuing audible and visual warnings to security teams or authorities. They include varied resources such as transmission and communication modules, and receivers for wireless systems.
“It is an indispensable tool for users looking to prevent theft, vandalism and break-ins. When a criminal chooses his targets, the difficulty to be faced will certainly be a decisive point in taking action. Therefore, the presence of a monitored alarm system, informing a center that can offer tactical assistance, and also generating a local deterrent effect through visual identification with signs and even sirens, drastically reduces the chance of a given location being a target of this type. of initiative”, explains the executive.
Constant evolution
Among the main trends in electronic security are integration with smart devices, AI (artificial intelligence) resources for facial recognition, behavior analysis, cloud systems, advanced sensors and mobile solutions. Constantly evolving technology has a direct impact on the safety of the population and it is necessary to look for updated system options that, in addition to offering more advanced protection functions, are also prepared to inhibit new threats.
“Facial recognition, for example, is redefining access control to any environment, making it safer and more convenient than ever. Cloud data storage is another transformative aspect in this segment, which guarantees the maintenance of all records and, above all, enables real-time monitoring from anywhere, via internet signal”, recalls Tobias. “Users aware of technological developments will certainly be better protected.”
Planning and professional support are essential
To reduce security risks, prevent losses, protect people and goods and contribute to a safer and more productive environment, some tips are essential. “More than investing in a good security system, corporate and end users must adequately plan their needs and carefully choose the equipment that will meet the demands of their business or home”, points out Tobias. “An essential tip is to seek installation by certified professionals, who guarantee regular maintenance and carry out technological updates from time to time.”
Precisely because it believes in the fundamental role of specialized resellers and integrators in the final user experience, PositivoSEG invests and offers a relationship program with sales channels that includes incentives, rewards, professional training and pre- to post-sales support. Called PositivoSEG Partner, the program aims to stimulate the business of these commercial partners through a series of commitments that, when achieved, will generate benefits that are reflected in quality of service.
“Our relationship program with sales channels aims to expand the business possibilities of the more than 33 thousand companies specialized in electronic security across the country with very well-established benefit plans and commitments. We want to improve the results of our partnerships through vigorous support, close relationships and sharing of technical knowledge acquired throughout our journey”, concludes the director of PositivoSEG.
