Microsoft AI will power gameday and workday experiences for the league and its teams
The National Football League (NFL) and Microsoft announced today the renewal of a multi-year strategic partnership, marking the beginning of a new era of artificial intelligence innovation across the league. Technologies like Microsoft Copilot and Azure AI are helping the league and its teams improve pitchside evaluation and workflows, identify new talent, and optimize operations that keep stadiums running smoothly.
With 30 stadiums, more than 330 events annually, and hundreds of millions of fans, the NFL is one of the most-watched sports leagues in the world. The integration of Microsoft's enterprise AI solutions and cloud and AI platforms on game days will enable coaches and players to access and analyze real-time insights and performance, making more informed decisions in a more efficient and personalized way.
“We’re ushering in a new era of innovation in the NFL through our collaboration with Microsoft to implement AI in key areas of the business,” said Gary Brantley, NFL CIO. “Enhancing the league is a responsibility we take seriously, and Microsoft has been a trusted technology partner on the fieldside for over a decade. With Microsoft’s AI technologies, including Copilot, there are incredible opportunities to elevate the gameday experience for our clubs and deliver an even more engaging product to our fans.”
Improving Game Day Decisions with Copilot
The NFL's Sideline Viewing System for each club has been upgraded with more than 2,500 Microsoft Surface Copilot+ PCs, empowering 32 clubs, nearly 1,800 players, and more than 1,000 coaches and staff with real-time game data and analysis tools. Coaches and players have access to a new feature built with GitHub Copilot to filter plays based on criteria such as down and distance, scoring plays, and penalties, allowing them to quickly analyze formations, decipher coverages, and make more strategic, data-driven decisions.
“Making good decisions and positioning players optimally on the field is a coach’s primary responsibility,” said Sean McVay, head coach of the Los Angeles Rams. “Microsoft Copilot improves our efficiency and accuracy by transforming complex data into actionable insights that can be quickly communicated to players and help them reach their full potential.”
A dashboard powered by Microsoft 365 Copilot helps club analysts in coaching booths more quickly identify actionable insights to influence game strategies—such as player groupings and play counts.
The road to game day starts with Microsoft AI
The NFL and Microsoft are also working to utilize AI beyond the sidelines, supporting roles like game operations managers. Ongoing research and development efforts through the partnership include a game-day operations dashboard, powered by Copilot, to track and categorize major incidents that occur each year—such as weather delays or technical issues with equipment—that could impact weekly operations, with the goal of improving future decision-making.
Microsoft is also working to incorporate Azure AI-powered video tools into individual clubs' training sessions, aiding in training review, assessments, and player injury analysis. Most recently, during the 2025 NFL Scouting Combine, coaches and scouts from clubs across the league used an application powered by Microsoft Azure AI Foundry to gain smarter, real-time insights into more than 300 prospects.
"The NFL and Microsoft partnership is entering a new era, and we're proud that the league is once again trusting Microsoft to bring AI to the NFL," said Bryson Gordon, Microsoft's Corporate Vice President of Global Marketing. "Expanding the partnership is more than just a football story; it's a transformational model. Whether preparing for the championship or managing a global enterprise, the principles are the same: insights matter, preparation is essential, and the ability to act quickly is critical," he said.
Soon, individual clubs will be able to apply AI to a variety of other scenarios, including analyzing draft prospect performance outside of the NFL Combine, providing data-driven insights for club business and sports operations, and boosting productivity across business functions such as finance, human resources, and events. Working with the 32 NFL clubs, employees will soon be able to use AI agents to support and improve various workflows, including player recruitment and salary cap management.
Some clubs, like Tampa Bay Buccaneers, are already using Copilot to help with marketing, promotions, and fan engagement. The NFL Players Association is also using Microsoft AI solutions as part of their video review process, helping to improve team efficiency and player safety.
For more information on how the NFL and Microsoft have collaborated, visit: aka.ms/nfl
About Microsoft
Microsoft (Nasdaq “MSFT” @microsoft) creates AI-powered platforms and tools to deliver innovative solutions that meet customers’ evolving needs. The technology company is committed to making AI widely available and doing so responsibly, with a mission to empower every person and every organization on the planet to achieve more. In Brazil for over 35 years, the company launched the Microsoft Mais Brasil Plan in 2020, with the aim of supporting the country’s sustainable economic development by contributing to actions capable of preparing professionals for the digital economy, reducing inequalities and promoting digital inclusion.
Check out the latest Microsoft news on Source Latam Brazil
EN 
PT 
