Milkshake franchise chain implements eSignature, IAM, Maestro, and Navigator to optimize processes, reduce time by more than 50%, and support growth strategy in Brazil and abroad
Milky Moo, a Brazilian milkshake franchise chain based in Goiânia, Goiás, with over 700 locations, turned to Docusign to modernize its processes, increase legal certainty, and streamline contract formalization. Launched in 2020 amid the pandemic, the brand sold its first franchises in its first year of operation, including outside the state of Goiás. To foster growth, the company recognized the need to invest in digitalization and chose Docusign eSignature as its contract formalization tool.
Silvia Mundim, Legal Director at Milky Moo, highlights the benefits of time and team management: “DWe let the platform work on the operational side so we can focus on the intellectual work, improving and creating new documents and processes with a focus on the company's legal security.”.
eSignature was initially implemented in the legal department and quickly expanded to HR, finance, and marketing. The company also gained agility with Multi-Channel Delivery, which sends agreement notifications via WhatsApp or SMS in real time.
With approximately 30 franchises sold per month, Milky Moo maintains rapid growth. In the first half of 2025, it opened a unit in the United States, where it also plans to expand its network. It was in this context that the company decided to expand its agreement management, adopting Docusign IAM (Intelligent Agreement Management), which has contributed to contract review and negotiation, renewal management, and data extraction, optimizing the organization and management of deadlines and information. As a result, after just two months of use, Milky Moo has already seen improvements in its contract management process.
More time for strategic decisions
Effective agreement management is crucial to business success. Platforms powered by artificial intelligence allow you to transform agreements into strategic assets and their data into a competitive advantage. Another key ally of Milky Moo's is Docusign Maestro, which automates agreement workflows quickly, easily, and without the need for code, allowing the company to increase process agility and efficiency. Furthermore, by combining the use of agreement templates and pre-built workflows, Milky Moo was able to reduce process time by over 50%.
To minimize risk and free up staff for strategic activities, the company relies on Docusign Navigator, an artificial intelligence-powered repository that centralizes agreements and extracts business insights. The solution has saved approximately one day of work per week, previously spent organizing documents manually.
Richard Hudson, Vice President of Sales at Docusign LATAM, highlights: “Our greatest commitment is to the customer experience. Milky Moo's efficiency gains demonstrate how optimizing contract processes and intelligent agreement management have become strategic for high-performance companies, being identified by 77% of leaders as essential to their business success..
About Milky Moo
Founded in October 2019, Milky Moo was born with the purpose of reinventing the milkshake experience in Brazil. The brand launched its first physical location in March 2020, shortly before the pandemic began, and overcame initial challenges to establish itself as a benchmark for innovation and consumption in the food industry. With over 30 flavors available, Milky Moo offers a unique combination of product, ambiance, and communication, reflected in the presence of its mascot, Moo, a charismatic cow that has become a symbol of the brand and brings the company closer to its consumers, the "Mooners." Today, Milky Moo is committed to providing an accessible, fun, and memorable experience, positioning itself as a leader in a growing segment.
About Docusign
Docusign brings agreements to life. More than 1.7 million customers and over a billion people in over 180 countries use Docusign solutions to accelerate their business processes and simplify their lives. With intelligent agreement management, Docusign unlocks critical business data previously trapped in documents. Disconnected data in systems costs businesses time, money, and opportunities. By leveraging Docusign's Intelligent Agreement Management (IAM) platform, companies can now create, formalize, and manage agreements with solutions built by the #1 eSignature and Contract Lifecycle Management (CLM) company.
Docusign Support: docusign-br@webershandwick.com
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