Lideranças da transformação digital: confira os vencedores do Prêmio Brasil, País Digital 2025

The closing of the ABES Summit 2025 was marked by the award ceremony of the Award Brazil, Digital Country, which honored individuals, institutions, and companies that have excelled in promoting digital transformation and technological inclusion in the country. Held on the event's main stage, the awards ceremony brought together leaders, authorities, and representatives from the technology and innovation sector. The ceremony was hosted by Andriei Gutierrez, with the participation of ABES representatives such as Ricardo Caldas (VP), Daniella Caverni (Director), Francisco Camargo (Director), Paulo Milliet Roque (Chair of the Board), and Flávia Brito (Director).

Ambassador Category: leaders who inspire the digital future

The first category honored public figures who have served as true ambassadors of innovation in Brazil. The professionals who received their plaques were:

Adriana Ventura (Federal Deputy for São Paulo, NOVO): awarded for her work in innovation and Artificial Intelligence policies, advocating for digital solutions that expand access to and quality of healthcare in Brazil. She is the author of Telemedicine Law (13.989/2020) and the Telehealth Law (14.510/2022).
Ana Estela Haddad (Secretary of Information and Digital Health of the Ministry of Health): received the award for her leadership in the implementation of digital health and telehealth policies, promoting innovation and technological inclusion in population care.
Jean Castro (Founding Partner and CEO of Vector Government & Institutional Relations): recognized for his more than 20 years of experience in the regulatory environment and for leading one of the most respected government relations companies in the country with innovation and integrity.

Protagonist Category: Agents of change in the digital landscape

In the category Protagonist, the award highlighted individuals who lead transformative initiatives. Juliana Ramalho, CEO of Talento Sênior, was chosen by popular vote for her work in favor of the productive inclusion of professionals 45+, connecting SMEs with experienced experts.

Moacir Antonio Marafon, co-founder of Softplan and VP of Talent at ACATE, was recognized for his more than 35 years of contributions to the technology sector in Santa Catarina. Paulo Magnus, CEO of MV, was honored for leading the digital transformation of healthcare in Latin America. His daughter, Luiza Magnus, accepted the award on his behalf.

Protagonist Institution Category: Organizations that build digital Brazil

Five institutions were recognized for their strategic role in promoting digital transformation:

ITS Rio, for his leadership in public technology policies and training in digital law and artificial intelligence.
Digital Port, through initiatives such as the Digital Boarding, which promotes social inclusion and technological training.
Friends of Poli, for fostering innovation, employability and a culture of giving among Poli-USP students.
SINFOR-DF, for strengthening the technology sector in the Federal District through public policies and sectoral integration.
Brasscom, for their participation in the plan Digital Brazil 2030+, which guides innovation and digital inclusion policies.

Most Admired Solutions: Initiatives That Generate Real Impact

The ceremony also recognized ABES member companies that have implemented digital solutions already in operation, capable of generating concrete results in five strategic subcategories. See the finalists and winning solutions:

smart cities

Tentech Brazil (winner) — Platform Conductor, which centralizes and organizes data from multiple areas of the city hall in an integrated and intelligent digital environment.
Erione — Urban janitorial solution based on artificial intelligence.
Kargu — Transforms idle bus luggage racks into a nationwide network of fast, cost-effective, and low-environmental-impact deliveries.

Health

IAG Health Group (winner) — Platform Valor Saúde Brasil by DRG Brasil + IA, which integrates artificial intelligence, clinical governance and value-based compensation (VBHC) models.
InterSystems — Platform HealthShare®, which connects systems from hospitals, operators, clinics and public agencies, transforming disconnected data into actionable knowledge.

education

playmove (winner) — Playmove Ludopedagogical Ecosystem, which combines technology, playfulness and teacher training to transform learning into a fun and effective experience.
Beecrowd — Platform beecrowd Academic, which connects students, institutions and companies through real programming challenges.
Sábios Inovação e Inteligência SA — Strategic intelligence solution for organizing and using critical data in companies and educational institutions.

Agriculture

Solus System (winner) - Solution SOLUS, focused on technical assistance and the development of rural credit projects.
Certicafé — Digital platform that automates the sustainability certification process in agribusiness.
Mistral Tecnologia — Platform that integrates field and office management systems, ensuring full visibility of agricultural operations.

Financial Sector

Match IT (winner) — Platform Transform, implemented in the CAIXA Sandbox, with a virtual innovation consultant based on generative AI.
Ativu Technology — Platform ATIVUControl®, which automates the technology cost and asset management cycle.
Celero Technology — Platform BFM white label, Business Financial Management connected to Open Finance.

These solutions represent Brazilian companies' commitment to innovation, efficiency, and digital inclusion in strategic sectors of society. The award reinforces the role of technology as a driver of transformation and sustainable development in the country.

The Prize Brazil, Digital Country reaffirms the commitment of ABES and its partners to building a more innovative, inclusive, and digital country. Follow the movement's upcoming initiatives on the website. brasilpaisdigital.com.br and through social networks.

About ABES SUMMIT

The 15th edition of ABES SUMMIT, held in October 8th at the JW Marriott, in São Paulo, had as its central theme “Digital Frontiers – Geopolitics, Technology and Sustainability”. The event promoted a day of immersion for CEOs, leaders and government representatives, aiming to highlight the power of technology to accelerate business and economic transformation. In a scenario of global recalibration where technology and geopolitics intertwine, the ABES SUMMIT discussed practical strategies to address challenges such as the dominance of Artificial Intelligence (AI) and Agentic AI, a cybersecurity global, regulation and public policies, and the qualification of workforce. The focus was on the strategic role of Brazil, which can establish itself as a global protagonist in energy transition, in the preservation of biodiversity and digital advancement, due to its clean matrix and innovation ecosystem. The ABES SUMMIT 2025 featured free online broadcast it's the BMV seal, offsetting 100% of environmental impacts.