The initiative is part of the AI for All Movement and aims to prepare young people for the new demands of the job market, with free training in AI; the winner will participate in an exclusive immersion in São Paulo with everything paid for.
Junior Achievement (JA) Brasil and StartSe have just launched the national challenge "AI for All," aimed at young people aged 15 to 29 across the country. The goal is to support student training in Artificial Intelligence and encourage youth leadership in the creative, conscious, and transformative use of technology. Participants are invited to answer the question: "How can Artificial Intelligence help you and other young people better organize themselves to study, work, and grow personally?"
As part of the initiative, which is part of the AI for All Movement, young people will have free access to an online course offered by StartSe, with introductory, accessible, and practical content about AI. Training is a prerequisite for those who wish to submit ideas to the challenge.
With a total duration of 3h30, the course is divided into three main modules:
- Module 1 – What is Artificial Intelligence?
Introduction to the concept and practical examples in everyday life;
- Module 2 – Ethics and Social Impact – Preparing for this World
AI and the future, AI and security, AI and ethics and good usage practices.
- Module 3 – Use cases and examples. AI and the Future of Work. Creating images, texts, music, and videos.
After completing the course, which guarantees a free certificate, young people can register their solutions on the challenge's official landing page: jabrasil.org.br/ia-para-todos. Proposals must be submitted by September 30th and must be submitted using the same email address registered for the course.
The author of the best proposal will be awarded an all-expenses-paid, in-person immersion at StartSe in São Paulo. The experience will be personalized according to the winner's profile, including mentorships, exclusive content, and connections with professionals in the innovation ecosystem.
According to Pedro Englert, president of the JA Brasil Board of Directors, the initiative is in line with the organization's commitment to preparing young people for the challenges of the 21st century.
"Artificial Intelligence is already a reality in the job market and in many aspects of our daily lives. We want young people to not only understand this transformation, but to become protagonists of it. This challenge is an accessible, practical, and inspiring gateway for them to develop skills that will make a real difference in their professional and personal trajectories," emphasizes Pedro.
Participation is free and not subject to a draw. The challenge will be evaluated based on objective criteria defined in the regulations (https://jabrasil.org.br/regulamento-ia-para-todos). With this initiative, JA Brasil reinforces its commitment to expanding access to entrepreneurial and technological education for young Brazilians, contributing to a training more aligned with the challenges of the present and future.
ABOUT STARTSE
Founded in 2015, StartSe is the first International Business School created to train leaders prepared for a constantly changing world. With hubs in Silicon Valley, China, Israel, Portugal, and São Paulo, it offers immersive, hands-on experiences with leading experts in global innovation. Its programs connect professionals to the centers that are shaping the future of business, supported by a unique model—the StartSe Flywheel, Signals, Licenses, and Dimensions Methodology—that reflects the dynamics of the new economy and prepares companies and leaders to anticipate trends and generate real impact. Learn more on our website: https://www.startse.com
ABOUT JUNIOR ACHIEVEMENT BRAZIL
Junior Achievement (JA) is one of the largest youth-motivating social organizations in the world. Since 1919, it has been disseminating entrepreneurial education and was one of the first to bring knowledge about entrepreneurship, financial literacy, and the job market to young people in Latin America. Each year, the JA Worldwide network mobilizes approximately 500,000 volunteers who train more than 17 million young people in socially vulnerable situations, primarily public school students. In 2025, JA Worldwide was recognized for the sixth consecutive year as the 5th most influential NGO in the world and nominated for the Nobel Peace Prize four years in a row. JA has been in Brazil for four decades, delivering more than 7 million learning experiences. More information at jabrasil.org.br.
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