Online immersion course teaches how to use Google Ads, Gemini, and Business Profile to increase sales and competitiveness; registration runs from October 6 to 23
To boost the efficiency and productivity of small businesses, Alura + FIAP for Companies, Google, and Sebrae announce the 2nd edition of the "Entrepreneurial Immersion in AI." Free, online, and with a certificate of participation, the program offers practical training in digital tools, preparing SME entrepreneurs to take advantage of strategic dates in the second half of the year, such as Black Friday and Christmas. Registration is open from October 6th to 23rd and can be done by link official.
With an exclusive live opening, the classes will take place on-demand from October 23rd to 30th. The content is geared toward entrepreneurs with a beginner or intermediate level of technology, interested in strengthening their digital presence and expanding results in an affordable way.
During the immersion, participants will have access to practical guidance on how to apply Google Gemini, Google Business Profile, and Google Ads, as well as entrepreneurial strategies to automate processes, increase online visibility, improve strategic decision-making, and boost sales with the support of Artificial Intelligence.
"Optimizing processes, strengthening customer communication, and making more assertive decisions are factors that directly impact the results of any company, regardless of size. By developing digital skills, entrepreneurs gain agility, efficiency, and strategic vision to transform their businesses," says Guilherme Pereira, Director of Programs and Experiences at Alura + FIAP Para Empresas.
Sebrae's technical director, Bruno Quick, reinforces: "The program highlights how training in innovation has gone from being a differentiator to becoming essential for any entrepreneur who wants to remain competitive and expand their operations, especially in a market as dynamic and constantly changing as the one we live in today," he adds.
Activity schedule
With experts from the three institutions and industry leaders, the program includes five themed classes, each focused on concrete day-to-day business challenges. Check out the schedule:
- Class 1 | 10/23 [LIVE] – The opportunity for business at the end of the year and the 3 As of the champion profile: the idea is to demonstrate the sales and growth potential in the last quarter, with an emphasis on seasonal opportunities and the practices of the “3 As of the champion profile” (Appear, Attract and Serve).
- Lesson 2 | October 27 – In practice: how to generate more visibility. Tips and optimization with Google's AI for a winning profile: This lesson aims to teach practical techniques and resources to optimize your business's visibility on Google, supported by the company's AI tools.
- Lesson 3 | October 28 – Local Marketing with AI: How We Can Generate More Results: We'll show you how to apply AI to boost local marketing strategies, transforming data and tools into concrete actions.
- Class 4 | October 29 – Boost your strategies with ads: boost conversion: training class for entrepreneurs to create more effective ads, focusing on local campaigns and intelligent use of AI.
- Lesson 5 | October 30 – Boost your efficiency with AI: marketing, customer service, and financial management with free Google tools: Finally, Google's free AI tools, which increase productivity and improve results in marketing, customer service, and finance, will be presented.
"This is a unique opportunity for Brazilian entrepreneurs. Our goal is to democratize access to Artificial Intelligence by offering practical, accessible learning directly connected to the realities of small businesses," says Eitan Blanche, Google Search Partnerships Lead. "During the immersion, we'll show participants how they can use Google Business Profile and our AI tools to transform and boost their digital presence, especially in Search results."
To check more information about the immersion and registration, just access this link.
SERVICE
“Entrepreneurial Immersion in AI”
When: classes available between October 23rd and 30th;
Registration: between October 6th and October 23rd this year link;
Investment: free
About Alura + FIAP for Companies
Alura + FIAP Para Empresas offers corporate solutions within the Alun Group, Brazil's largest technology education ecosystem, which unites Alura, FIAP, and PM3. It acts as a strategic partner for companies focused on training and developing people in technology, aiming to prepare teams for key market demands and the digital transformation of organizations. With a platform of over 1,600 online courses, learning management tools, personalized programs, and degree-granting courses (offered by FIAP, with top marks from the Ministry of Education), Alura Para Empresas empowers people from all careers and companies of all sizes and segments to accelerate results. More than 9,000 organizations have already signed up to Alura Para Empresas' corporate education solutions, including F1rst, TOTVS, Banco do Brasil, and Thoughtworks.
About Google
Google's mission is to organize the world's information and make it accessible and useful. Through products and platforms like Search, Maps, Gmail, Android, Google Play, Google Cloud, Chrome, and YouTube, Google plays a significant role in the lives of billions of people and has become one of the most well-known companies in the world. Google is a subsidiary of Alphabet Inc.
About Sebrae
Sebrae is an institution with over 50 years of experience whose mission is to promote the competitiveness and sustainable development of micro and small businesses in Brazil, stimulating entrepreneurship and enabling the generation of jobs and income. Sebrae plays a fundamental role in strengthening the Brazilian economy by supporting entrepreneurs and fostering entrepreneurial culture and digital presence, operating through consulting, training, courses, and programs covering various areas, such as management, innovation, market access, and financing.
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