According to Salesforce, a global leader in technology and CRM, generative artificial intelligence (AI) promises to absolutely change business, with a cumulative and growing impact on several sectors. A company survey shows that this is already noticed by business leaders around the world: 77% of them are concerned that their company is missing out on opportunities provided by technology.
See how top minds at Salesforce understand the impacts of generative AI for 2024:
1. Generative AI will become fully operational in companies.
“This starts with software development, customer service, sales and marketing, but in reality, AI will impact every department and workflow. Another major advancement will come when large language models (LLMs) are used not only for content generation and analysis, but also for decision-making and workflow automation. As AI advances and features like AI Agents are deployed more widely, efficiency will increase, creating a cycle of improvement.
And while foundational LLMs form the backbone of generative AI, companies will also begin to use a combination of smaller, domain-specific language models for reasons of cost, performance, and latency” – Clara Shih, CEO of Salesforce AI.
2. AI will transform every industry.
“AI will be infused into every layer of product and platform roadmaps to deliver value for customers. This is true for Software as a Service (SaaS) companies as well as semiconductor and gaming companies. AI will also impact the very nature of development and the way these products are built. By increasing routine logic programming tasks, developers can increase their productivity and ability to focus their skills on more complicated problems. And ultimately, AI will be felt as productivity grows in these ever-changing business models. In short, AI will affect every aspect of the technology sector and the markets it serves” – Lauri Palmieri, Vice President of GTM and Strategy at Salesforce.
3. Generative AI will increase efficiency and we will all get used to the term “semantic query”.
“Advances in semantic querying – essentially a question written in 'human' language that is then translated into machine language – will drastically change customer service. Businesses can provide fast, meaningful, and hyper-personalized services with AI using text, images, videos, and audio for search. This sets the stage for a more intuitive and agile digital economy, benefiting both businesses and end users.
Throughout 2024, semantic querying will become the foundation of AI. As AI becomes more adept at gathering insights from both structured and unstructured data sets, we can expect more companies to adopt semantic query capabilities with structured data, such as sales numbers and customer demographics, and unstructured data. , such as blogs, customer reviews, and comments on social media” – Rahul Auradkar, Executive Vice President and General Manager of Einstein and Unified Data Services at Salesforce.
4. By 2025, companies will no longer create strategies with a priority focus on “cloud” or “digital”. The focus will be on the customer.
“Whether interacting with a device or equipment, a chatbot, a mobile app or a website, everything today is digital, as is generative AI. The value for the customer is the health of the process they want to carry out or have carried out on their behalf. For the company, better business results are the goal. The technology itself is, in the eyes of the customer or employee, the way in which the process is carried out, and not the end in itself” – Michael Maoz, Senior Vice President of Innovation Strategy at Salesforce.
5. Companies that do not adopt generative AI will fall by the wayside.
"O Gartner predicts that by 2026, more than 80% of companies will have used generative AI or deployed AI-enabled generative applications in production environments, compared to less than 5% in 2023. AI platforms will drive the use of AI-driven digital assistants that will permeate all organizational layers, with executives leveraging AI insights for strategic decisions and frontline staff relying on AI for their daily tasks. Business verticals – from Sales forecasting market changes to HR optimizing talent acquisition – will undergo a profound metamorphosis driven by AI.
Even small and medium-sized businesses will adopt intuitive AI platforms, unleashing an explosion of innovation and leveling the competitive playing field. By 2025, AI will no longer be an auxiliary tool, but the core around which successful companies revolve, marking an era of unparalleled transformation” – Alice Steinglass, Executive Vice President and General Manager of the Salesforce platform.
