· Initiative reveals consolidated data on telemedicine between 2020 and 2025. and inaugurates a new era of transparency, management and strategic vision. in Brazilian healthcare
· The number of remote consultations has grown 15 times, jumping from 200,000 in 2020 to more than 3.1 million in 2025.
· 72% of the queries are resolved and finalized in the digital environment.
· General practitioner and psychiatrist are among the most sought-after specialties.
Brazil now has, for the first time, an official and transparent overview of telemedicine use in the country. Saúde Digital Brasil (SDB) and Serasa Experian are launching the Digital Health Indicators Panel, the first national database with consolidated data on digital healthcare services between 2020 and 2025. Check out the full panel at the following link: https://saudedigitalbrasil.com.br/painel-de-indicadores/
According to the panel's initial results, the number of remote consultations jumped from 200,000 in 2020 to over 3.1 million in 2025, totaling almost 8 million digital consultations conducted during that period. The panel also reveals that 98% of these consultations took place via video, consolidating telemedicine as a safe, humane, and accessible practice.
Furthermore, the data from the new indicator also revealed that 72% of consultations are resolved and finalized in the digital environment, a factor that highlights the effectiveness of telemedicine. Within this same segment, 36% of consultations generate requests for patient examinations, 26% are able to issue medical certificates when necessary, 15% prescribe controlled medications, and only 6% end with referrals to another specialty or in-person doctor.
“"The creation of this panel is a historic milestone." "This represents a milestone in the maturity and credibility of the digital health market in the country. Its objective is to provide unprecedented data on the sector, giving Brazil access to a clear, validated, and secure picture of the behavior and results of digital medical care. This will equip public and private initiatives with essential information that can support investment prioritization, development, and governance of health-related projects—a sector that has grown exponentially in the last five years and for which quality information and technology are fundamental to sustaining this growth," states Carlos Pedrotti, president of Saúde Digital Brasil.
Unprecedented transparency for the healthcare ecosystem.
Developed by Serasa Experian, the dashboard was created from the processing and technical standardization of databases submitted by private companies that offer digital health services, including services provided to private and public health systems via the SUS (Brazilian Unified Health System). All anonymized data was validated by the datatech company and processed in a secure environment, without collecting sensitive information from patients, doctors, or institutions.
For Valdemir Bertolo, CEO of Serasa Experian, the creation of the dashboard inaugurates a new stage of governance and transparency in the use of data in the healthcare sector:
“The digitalization of healthcare has become a fundamental pillar for ensuring access, efficiency, and quality of care, especially in contexts that require rapid access to professionals and the expansion of services in regions with less in-person coverage. As a datatech company that works with data, technology, and analytical intelligence to optimize decision-making, we developed this dashboard to support analyses of the healthcare sector that can indicate trends in behavior and usability. This type of technological application, which transforms insights into relevant actions within the segment, is what drives us towards innovation, the democratization of healthcare in Brazil, and the construction of a better future for all.”.
Telemedicine continues to expand throughout Brazil, consolidating itself as one of the main tools for increasing access to and continuity of healthcare. The report, conceived by SDB and developed by Serasa Experian, also reveals demographic data about the tool proportional to the population of each state relative to the number of inhabitants. See below the TOP 5 regions that have conducted the most digital consultations over the last few years:
How the panel helps transform healthcare in Brazil
The Digital Health Indicators Panel consolidates guidelines on ethics, information security, interoperability, and humanization in digital care. It will allow us to understand who uses telemedicine, in which regions, which specialties are most in demand, the consultation time, and the clinical outcomes, creating a robust and technically validated picture of the sector.
According to the panel, some of the most sought-after medical specialties by Brazilians are General Practitioner, Internal Medicine (a doctor specializing in more comprehensive diagnoses and medications), and Psychiatry. Family Medicine, Gynecology, and Pediatrics, among others, are also in high demand.
Check out the chart below for the top 10 specialties of consultations performed:
Launch event
The Digital Health Indicators Panel will be officially presented to the market at an exclusive event on December 3rd, at Serasa Experian headquarters in São Paulo. The event will feature industry authorities, representatives from technology and healthcare companies, as well as government and academic leaders, in a discussion about the future of telehealth and the importance of data for data-driven public policies.
Methodology
The data in this first edition covers the period from 2020 to 2025 and was submitted in a single, anonymized batch by participating companies, following upload steps on a secure platform managed by Serasa Experian. SDB did not receive or manipulate the individual databases. Serasa Experian conducted the processing, technical validation, and standardization of the data. No sensitive data was collected, and there is no identification of companies, patients, or professionals.
About Digital Health Brazil
Created in 2020, Saúde Digital Brasil (SDB) is the entity that represents the digital health business sector in the country. It brings together companies that develop technologies and provide telehealth services, working to ensure that innovation in healthcare advances safely, ethically, with quality and inclusion, always guided by the public interest and social responsibility.
SDB connects civil society, government, and the market around a common purpose: to expand access to responsible, patient-centered digital health, contributing to a sustainable and evidence-based digital transformation of healthcare.
With institutional legitimacy and technical leadership, SDB strengthens the ecosystem through the promotion of best practices, active working groups, production of benchmark knowledge, regulatory coordination, and impactful initiatives, such as the Sectoral Indicators Panel, which provides visibility to real sector data, promotes best practices, and supports more effective decisions in health management in Brazil.
Guided by the values of innovation, quality of care, collaboration, ethics, safety, and privacy, SDB represents companies that are shaping the present and future of healthcare in the country.
Their commitment is to promote a more modern, efficient, and humane healthcare system, ensuring that digital transformation benefits the entire Brazilian population.
Serasa Experian
Serasa Experian is the first and largest Datatech in Brazil. A leader in intelligence solutions for analyzing risks and opportunities, focusing on credit journeys, authentication and fraud prevention. With cutting-edge technology, innovation and the best talent, it transforms the uncertainty of risk into the best decision, helping people achieve their dreams and companies of all sizes and segments to prosper.
Created in 1968, Serasa became part of the Experian Company in 2007, a global company headquartered in London. It is currently responsible for more than 6.5 million daily queries about companies and consumers and protects more than 2.2 billion commercial transactions every year.
Empowers consumers with financial education, facilitating access to fair credit. Helps companies of all sizes and segments to make better decisions, on several fronts to: find new customers, manage current ones more efficiently, grant credit or sell on credit safely, comply with ESG standards, authenticate its customers and prevent fraud, and also charge them at the ideal time, without impacting the relationship.
With the purpose of creating a better future for everyone by expanding opportunities for people and companies, the company trains people in the technology area and promotes small businesses and startups with social impact through its own free programs. It is considered a LinkedIn Top Company and one of the best companies to work for, recognized by GPTW. It is also the most innovative service company in the country, certified by the Valor Inovação Brasil Award.
expert
Experian is a global data and technology company that creates opportunity for people and drives businesses around the world. We facilitate credit journeys, authenticate and prevent fraud, streamline healthcare processes, provide digital marketing solutions, and help drive insights for the automotive industry, all using innovative combinations of our data, analytics, and software. We also help millions of people achieve their financial goals and save time and money.
We operate in a variety of markets, going beyond financial services and operating in the automotive, agribusiness, healthcare, insurance and many other industry segments. To continue innovating, we invest in talented people and advanced technology to unlock the power of data.
With corporate headquarters in Dublin, Ireland, we are a FTSE 100 company listed on the London Stock Exchange (EXPN) and have a team of 25,200 people in 32 countries. Learn more at experianplc.com.
