Adobe and NVIDIA announce a strategic partnership to accelerate creation, production, and personalization with artificial intelligence, including the delivery of the next generation of Adobe Firefly core models and agent-based workflows.
The partnership will bring together Adobe's creative and marketing workflows, models, and technology with NVIDIA's open models, libraries, research, and accelerated computing, as the demand for content continues to grow and generative AI reshapes creative and marketing workflows.
Through this partnership, Adobe and NVIDIA will propel the creative industry forward by developing next-generation Firefly templates that will offer unparalleled creative precision and control for creative and marketing workflows. The templates will be built with NVIDIA's advanced computing technology and will utilize the NVIDIA CUDA-X™ and NVIDIA NeMo™ libraries., NVIDIA Cosmos™ open models and the NVIDIA Agent Toolkit software to enable the high-quality, interactive creation that customers expect.
“Content creation is exploding, and our partnership with NVIDIA is based on a shared vision of reinventing creative and marketing workflows with the power of AI,” says Shantanu Narayen, president and CEO of Adobe. “As AI transforms how marketing teams and media and entertainment studios work, Adobe and NVIDIA will integrate our Firefly models, CUDA libraries into our applications, 3D digital twins for marketing, and the Agent Toolkit and Nemotron into our agent frameworks to deliver high-quality, controllable, enterprise-grade AI workflows for the future.”.
“AI is giving every industry the ability to redefine what’s possible,” says Jensen Huang, founder and CEO of NVIDIA. “For more than 20 years, NVIDIA and Adobe have partnered to push the boundaries of design and creativity. Today, we’re taking that partnership to a new level, uniting our research and engineering teams to accelerate Adobe’s established applications with NVIDIA CUDA and jointly build next-generation fundamental models that reinvent creativity and transform customer experiences.”.
“The convergence of generative AI, accelerated computing, and creative tools is transforming how brands produce and scale content,” says Marcio Aguiar, director of NVIDIA's Enterprise division for Latin America. “By integrating advanced models, agents, and digital twins into workflows, this partnership allows companies to gain speed, consistency, and creative control in a landscape of growing demand for personalized experiences,” concludes the executive.
Adobe and NVIDIA will collaborate to offer innovative agent-based creation and marketing workflows, aiming for greater speed in content, campaign, and production. Adobe will leverage the software. NVIDIA Agent Toolkit and open models NVIDIA Nemotron ™ to boost these workflows with agents.
Adobe and NVIDIA will also work together on NVIDIA NemoClaw,NVIDIA Nemotron is an open-source platform that simplifies the safer execution of always-on OpenClaw wizards with a single command. As part of the NVIDIA Agent Toolkit, it installs the NVIDIA OpenShell runtime environment, a secure environment for running autonomous agents and open-source models like NVIDIA Nemotron.
In partnership with NVIDIA, Adobe is launching a cloud-native, brand-identity-preserving 3D digital twin solution (public beta). The solution creates virtual replicas of physical products that act as permanent digital identities for marketing and commerce experiences. Integrating libraries NVIDIA Omniverse Using Adobe technologies, the collaboration expands support for 3D digital twin workflows based on... OpenUSD for marketing content automation.
With seamless interoperability between tools, brands can generate everything from consistent packaging photos and lifestyle images to configurable 3D product experiences and immersive virtual try-ons.
Adobe will also leverage NVIDIA's AI infrastructure, AI libraries, services, and models to accelerate and optimize all layers of its AI-powered tools in creativity, productivity, and customer experience orchestration, including Adobe Acrobat, Photoshop, Premiere Pro, Frame.io, Adobe Firefly Foundry, Adobe GenStudio, and Adobe Experience Platform.
With Adobe Firefly Foundry, Firefly's commercially secure AI models are deeply tailored to the unique and proprietary content of a company's brand or franchise, or intellectual property holder, which is critical for media and entertainment studios. Adobe Firefly Foundry will integrate NVIDIA's advanced computing and AI technologies to power enterprise-grade, personalized AI that delivers commercially secure content at scale.
The main areas of the strategic partnership include:
- The next generation of Adobe Firefly templates: Adobe will utilize NVIDIA's advanced computing and AI technologies to develop the next generation of Adobe Firefly templates, designed for creativity, productivity, and marketing. The templates will be built upon NVIDIA's advanced computing technology and libraries. NVIDIA CUDA-X and NeMo.
- Adobe's AI agent innovationAdobe will explore NVIDIA OpenShell™ and Nemotron (part of the NVIDIA Agent Toolkit) as foundations for hybrid, long-running agent loops in a customized, secure, and cost-effective environment. Adobe will also evaluate the Agent Toolkit and Nemotron for large-scale agent workflows powered by the Adobe Experience Platform. NVIDIA will provide specialized engineering expertise, early access to the software, and targeted support for market launch.
- Transform your marketing content creation with high-fidelity, cloud-native 3D digital twins.By unifying NVIDIA's accelerated computing, NVIDIA Omniverse libraries for universal OpenUSD data exchange, NVIDIA RTX™ rendering, and the NVIDIA Omniverse Kit App Streaming for real-time cloud streaming with Adobe's generative AI and workflow platforms, Adobe's solution will produce cloud-native, brand-identity-preserving 3D digital twins for marketing content automation.
- Unlock refined creative possibilities for businesses at scale.Using NVIDIA accelerated computing, CUDA-X acceleration libraries, and open models, Adobe will provide faster, better-performing, and more flexible proprietary and intellectual property-protected Firefly Foundry models for brands and franchises.
- Increase business productivity with artificial intelligence in documents.Adobe Acrobat is the productivity and collaboration platform that helps customers do their best work. Adobe will integrate NVIDIA Nemotron capabilities into Adobe Acrobat to further enhance the quality of AI output and increase the productivity of professionals, consumers, and businesses.
- Accelerate creative workflows in the cloud: Frame.io is Adobe's single platform for centralizing content, people, and feedback throughout the creative process, accelerating high-quality production. Adobe will accelerate content management and scalable cloud workflows on Frame.io, media decoding, and intelligence with... NVIDIA CUDA® , enabling fast semantic search, generative creation, and insights across images, videos, 3D, and other types of creative media at scale.
- Develop a joint market entry strategy.Adobe and NVIDIA will develop a joint go-to-market strategy that drives access to and adoption of these AI innovations by enterprise customers worldwide with Adobe Firefly Foundry.
About Adobe
THE Adobe (Nasdaq: ADBE) empowers everyone to create through industry-leading platforms and tools that unleash creativity, productivity, and personalized customer experiences.
About NVIDIA
Since its founding in 1993, the NVIDIA NVIDIA (NASDAQ: NVDA) has been a pioneer in accelerated computing. The company's invention of the GPU in 1999 spurred the growth of the PC gaming market, redefined computer graphics, ushered in the modern AI era, and has aided industrial digitization across all markets. NVIDIA is now a full-stack computing infrastructure company with data center-scale solutions that are revolutionizing the industry. More information at: https://www.nvidia.com/pt-br/.
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