With transmission powered by Akamai's Adaptive Media Delivery, the tire marketplace increases the volume of accesses and the security of its platform by 495%
PneuStore, the largest tire e-commerce in Brazil, belonging to the CantuStore holding company, the country's largest tire distributor and importer, boosted the performance of its IT infrastructure on its sales platform with Content Delivery Network (CDN) solutions from Akamai, provider of CDN and cloud security services. The project, which was completed in the first half of 2022, was implemented and supported by Add Value, an integrator specializing in cloud technologies, hyperconvergence, networking, security and virtualization.
With social isolation during the pandemic, the volume of accesses on the platform tripled, as well as a significant growth in the number of active users. In this scenario, PneuStore's IT team needed a solution to meet the growing number of visitors to its e-commerce.
“The solution we were using no longer met our critical growth demands and made it difficult to adopt initiatives mobile first. Mainly after the pandemic, we had a fast growth and we started to monitor any slowness that could affect the experience of e-commerce visitors and invest in application servers”, reveals Julierme Arrais, CTO of CantuStore.
Credit: CantuStore Group website
makes several investments in its technology environment to accompany an accelerated growth. In numbers, in the third quarter of 2022, growth in digital sales was 55.7% compared to the same period in 2021. And in 12 months, CantuStore achieved gross revenue of 2 billion reais.
“Today we managed to optimize our SEO, we reduced the outages to zero, we reduced the latency in 189 % and we increased our volume of organic hits per hour by 350% and mainly the conversion, thanks to a more attractive user experience, in addition to making our environment very safe, since it also monitors DDoS-type attack attempts, which can affect the use of the site”, stresses Arrais. Akamai has more than 380,000 servers worldwide and manages to distribute content in a decentralized manner and closer to users, being more efficient and faster than other traditional solutions on the market. With Adaptive Media Delivery, you can deliver consistent, high-quality, and secure online video at scale through a trusted platform. The entire project was developed and implemented by Add Value in a smooth and agile process.
“During our entire implementation journey, the entire process had an incisive participation from Add Value, as well as very agile and reliable support. Today we can say that everything was carried out smoothly, with efficient training and with a partner who was always active and helping us to explore the tool's full potential”, explains Arrais.
Akamai's technology was the one that offered the best value for money to maintain the excellence of the service provided by PneuStore, which has an overall score of 9.4 in the Reclame Aqui reviews. Today, PneuStore has a transmission volume of 8.29 tera/month and, compared to volumes prior to the project, the tool generated value in virtually all traffic.
“It is gratifying for us to carry out a project in a company like CantuStore, which sees technology as a great ally and business partner. With Akamai, CantuStore's e-commerce gained in scalability and efficiency in the end user experience. Our implementation and support work for this project is helping to increase sales results, increase the company's range of possibilities within the platform and improve the user experience”, emphasizes Thiago Spósito, managing partner of Add Value.
