Concern about scams grows 58,5% and accelerates the adoption of multi-factor authentication to strengthen digital security.
The frauds that most affected Brazilian companies in the last year involved transactional payments (28.4%), data breaches (26.8%), and financial fraud (for example, when fraudsters request payment to a fraudulent bank account) (26.5%), according to the corporate segment of the 2025 Identity and Fraud Report, produced by Serasa Experian, the first and largest datatech company in Brazil. This scenario increases the sense of urgency for companies, making 58.5% of them more concerned about fraud than before, reflecting an environment where every transaction can become a target and every click can be an entry point for attacks.
In the first half of 2025 alone, Brazil recorded 6.9 million attempted scams, according to the datatech Fraud Attempt Indicator. To respond to this risky environment, organizations have prioritized layered prevention. According to the report, 8 out of 10 companies already rely on more than one authentication mechanism, a rate that reaches 87.5% among large corporations.
Traditional methods continue to predominate in security strategies: document verification (51.6%) and registration analysis (47.1%) are still the most widely used. However, other solutions are gaining ground, such as facial biometrics (29.1%) and device analysis (25%). The industrial sector, for example, leads in the adoption of biometrics, with 42.3%. The consistency in the choice of security mechanisms across different segments reinforces a collective movement of adaptation, albeit at different speeds.
According to the Director of Authentication and Fraud Prevention, Rodrigo Sanchez, "biometrics has stood out in the most recent regulations and, since it is already part of the Brazilian consumer's routine, it tends to be increasingly adopted by companies as a central element in identity verification and fraud prevention strategies." See below a graph detailing the national average and the view by segment:
“There is a clear evolution in the understanding that preventing fraud is not a one-off action, but rather an integrated strategy that combines technology, data, and customer experience. What we observe today is a growing movement towards the use of multiple protection resources, applied intelligently and adapted to the reality of each business. These layers are strategically orchestrated to ensure the best balance between security and fluidity in the digital journey,” comments Sanchez. “We know that fraud attempts will happen, and our role, as leaders in prevention solutions, is to protect businesses so that they remain just that: attempts,” adds the datatech executive.
Serasa Experian
Serasa Experian is the first and largest Datatech in Brazil. A leader in intelligence solutions for analyzing risks and opportunities, focusing on credit journeys, authentication and fraud prevention. With cutting-edge technology, innovation and the best talent, it transforms the uncertainty of risk into the best decision, helping people achieve their dreams and companies of all sizes and segments to prosper.
Created in 1968, Serasa became part of the Experian Company in 2007, a global company headquartered in London. It is currently responsible for more than 6.5 million daily queries about companies and consumers and protects more than 2.2 billion commercial transactions every year.
Empowers consumers with financial education, facilitating access to fair credit. Helps companies of all sizes and segments to make better decisions, on several fronts to: find new customers, manage current ones more efficiently, grant credit or sell on credit safely, comply with ESG standards, authenticate its customers and prevent fraud, and also charge them at the ideal time, without impacting the relationship.
With the purpose of creating a better future for everyone by expanding opportunities for people and companies, the company trains people in the technology area and promotes small businesses and startups with social impact through its own free programs. It is considered a LinkedIn Top Company and one of the best companies to work for, recognized by GPTW. It is also the most innovative service company in the country, certified by the Valor Inovação Brasil Award.
expert
Experian is a global data and technology company that creates opportunity for people and drives businesses around the world. We facilitate credit journeys, authenticate and prevent fraud, streamline healthcare processes, provide digital marketing solutions, and help drive insights for the automotive industry, all using innovative combinations of our data, analytics, and software. We also help millions of people achieve their financial goals and save time and money.
We operate in a variety of markets, going beyond financial services and operating in the automotive, agribusiness, healthcare, insurance and many other industry segments. To continue innovating, we invest in talented people and advanced technology to unlock the power of data.
With corporate headquarters in Dublin, Ireland, we are a FTSE 100 company listed on the London Stock Exchange (EXPN) and have a team of 25,200 people in 32 countries. Learn more at experianplc.com.
