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Understanding the behavior of consumer

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In this course, developed in collaboration with the University of Miami, you will learn the fundamentals of consumer behavior, exploring the psychology, motivations, and internal and external factors that influence your purchase journey. The content ranges from understanding the stages of recognition, consideration, and decision to analyzing the elements that shape choices and perceptions throughout the entire process. click here

Duration: 8 hours

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I Empower / Santander Open Academy

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