The appointment is part of Add Value's strategic plan to expand operations in the South, exploring Rio Grande do Sul's potential in security, infrastructure, and technological innovation.
Add Value, a consulting firm specializing in cloud technologies, hyperconvergence, networking, security, and virtualization, announces Diego Miranda as Head of Business for Rio Grande do Sul (RS). The decision is part of the company's strategic plan to consolidate its presence in Southern Brazil—a region with high growth potential, both in the interior and in the capital.
With revenue of R$150 million in 2024 and a base of 600 active customers, strong retention of 99% and a sales performance equivalent to R$236 million, Add Value projects to reach R$200 million in revenue by 2025, with increased investments in marketing, quality, team and, mainly, increased capillarity in the country.
"Taking over the leadership of Add Value in Rio Grande do Sul is an opportunity to strengthen ties with a market I admire and know well. The state, both in the capital and in the interior, has enormous potential to thrive in security, infrastructure, and virtualization. My mission is to bring innovation in a consultative manner, based on relationships and transparency, helping companies in Rio Grande do Sul grow with technology and trust," says Miranda.
Strategic region and local potential
Diego Miranda's hiring reinforces the state's importance to the company's strategy. With over 23 years of technology experience, a strong consulting background, and a solid track record at Dell Technologies, Miranda will lead initiatives in infrastructure, virtualization, cybersecurity, and consulting strategies—precisely the pillars for which Rio Grande do Sul has proven to be both fertile and in need.
"Diego's profile is marked by entrepreneurial energy, a solid track record in IT services sales, and a strategic vision focused on ROI. He perfectly fits what Add Value understands as a local leader in fostering business and regional expansion," says Thiago Spósito, partner at Add Value.
Expansion and innovation as a guide
The company is also investing in technology and new products: in 2024, it added solutions from Axur, CyberArk, and ExaGrid to its portfolio, expanding its cybersecurity and infrastructure offerings. For 2025, in addition to its revenue target of R$200 million, it increased its investments from R$2 million to R$2.5 million in areas such as marketing, quality, and human resources. The arrival of Diego Miranda will further this momentum: an executive with roots in Rio Grande do Sul, ready to bring Add Value's expertise to the region—focused on security, long-term relationships, technological innovation, and, of course, consistent growth.
About Diego Miranda
Diego Miranda is a senior technology executive with over 23 years of experience in IT sales and consulting. He spent 17 years at Dell Technologies. He is currently an executive at Add Value in Porto Alegre, serving strategic clients with a focus on cybersecurity, infrastructure, and innovation. He holds a degree in Service Administration from La Salle University and a specialization in entrepreneurship from Sebrae. Recognized in the market as a technology evangelist for his consultative and strategic vision, his core values are excellent service, placing the customer at the center of every initiative. His work translates into experiences that strengthen relationships, foster trust, and generate consistent results for the entire ecosystem. By supporting companies in technological continuity and evolution, he helps ensure that innovation becomes a natural path for sustainable growth.
About AddValue
Founded in 2003, Add Value brings extensive experience in cloud technologies, hyperconvergence, networking, security, and virtualization. Headquartered in São Paulo and with regional offices in Rio de Janeiro, Curitiba, Belo Horizonte, and Brasília, the integrator serves the entire country and participates in projects abroad. Its solutions portfolio is broad, notably partnerships with manufacturers such as Citrix, Nutanix, Akamai, Palo Alto Networks, Darktrace, Qualys, Proofpoint, Commvault, Beyond Trust, and others. For more information, visit the website: www.addvalue.com.br
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