Analysts will explore the latest trends in emerging technologies in
Gartner CIO & IT Executive Conference, taking place from September 22nd to 24th, in São Paulo
O Gartner, Inc.., a business and technology insights company, reveals the Hype Cycle for Emerging Technologies 2025. Many of the key technology innovations to watch this year support the new era of autonomous businesses, including machine clients, Artificial Intelligence (AI) agents, decision intelligence and programmable money.
Topics like these and others aimed at CIOs (Chief Information Officers) and IT and business leaders, including insights and trends that shape the future, such as accelerating business transformation, modernizing applications, infrastructure and operations, will be highlighted in theGartner CIO & IT Executive Conference 2025, which will be held from September 22nd to 24th in São Paulo (SP).
You Gartner Hype Cycles provide a graphical representation of the maturity and adoption of technologies and applications, and how they are potentially relevant to solving real business problems and exploring new opportunities. The Gartner Hype Cycle methodology offers a view of how a technology or application will evolve over time, providing a solid source of insight for managing its implementation within the context of specific business objectives.
Marty Resnick, Vice President Analyst at Gartner, says: "After years of digital transformation, organizations now face new disruptions as AI and automation reshape competition, customers, products, operations, and leadership. In this new era of autonomous businesses, CIOs must evaluate how emerging technologies can create competitive differentiation, unlock greater efficiencies, and capture new growth opportunities."
The Gartner Hype Cycle for Emerging Technologies is unique among Gartner Hype Cycles by condensing key insights from more than 2,000 applied technologies and frameworks that Gartner analyzes annually into a succinct set of emerging "must-know" technologies. These technologies have the potential to deliver transformative benefits over the next two to ten years.
2025 Gartner Hype Cycle Hype Cycle for Emerging Technologies
Source: Gartner (September 2025)
Machine clients
You machine clients Customers are non-human economic agents that purchase goods or services on behalf of individuals or organizations. Gartner estimates that three billion Internet-connected B2B machines could act as customers today, reaching eight billion by 2030. Examples include virtual personal assistants, smart appliances, connected cars, and Internet of Things (IoT)-enabled factory equipment.
"Machine customers will play a significant role in industries such as manufacturing, retail, and consumer goods, opening up new revenue and efficiency opportunities," says Resnick. "To capitalize, organizations must rethink their business models or risk being left behind."
AI Agents
AI agents can observe, make decisions, act, and achieve goals in their digital or physical environments to help organizations achieve their objectives. Using tools like Large Language Models (LLMs), organizations are creating and deploying AI agents to handle complex tasks. These agents can transform many industries by automating work in areas such as customer service, manufacturing, data analytics, content creation, and logistics.
Trust in AI agents remains limited due to concerns about their ability to predict and perform tasks accurately. Without human supervision, AI agents could make important decisions quickly before anyone notices. Gartner recommends that organizations include AI agents in strategic planning, understanding their capabilities and applications, especially as they become more independent and user-friendly.
Decision intelligence
Decision intelligence is a practical discipline that improves decision-making by understanding and structuring how decisions are made, as well as how results are evaluated, managed, and improved through feedback. By digitizing and modeling decisions as assets, it bridges the gap between insight and action to continuously improve the quality of decisions, actions, and results.
“The hype around Agentic AI and Generative AI, regulatory pressures on decision automation and recent global uncertainty have revealed weaknesses in traditional business processes and decision-making,” says Christian Stephan, Senior Director Analyst at Gartner. "In response, organizations now demand decision-making processes that deliver speed and quality, but are also consistent, compatible, cost-effective, and capable of handling complexity and change."
Programmable money
Programmable money is any form of digital money that can be programmed using software that determines its operation based on algorithmic criteria. It can rely on blockchain-enabled tokenization and smart contracts to increase the participation of economic actors and program value exchanges. Organizations will be required to engage with programmable money to connect with machine clients as new types of customers, as well as with business peers and collaborators.
"Programmable money is transformative for financial services providers, enabling new currency formats and digital asset markets," says Stephan. "It drives innovation in value creation, financing, and asset exchange, including machine-to-machine trading, reshaping supply and financial value chains."
Gartner clients can read more in the report “Hype Cycle for Emerging Technologies, 2025”.
About the Gartner CIO & IT Executive Conference
Gartner analysts will provide additional analysis on insights and trends shaping the future of IT and business, including accelerating enterprise transformation, application modernization, infrastructure and operations, during the Gartner CIO & IT Executive Conference, which will be held September 22-24 in Sao Paulo and from October 6th to 8th in Dubai. Follow the conference news and updates on X using #GartnerCIO.
About Gartner AI Use Case Insights
Gartner AI Use Case Insights is an interactive tool that helps technology and business leaders efficiently discover, evaluate, and prioritize potential AI use cases. Clients can search over 500 use cases (AI applications in specific industries) and over 380 case studies (real-world examples) based on industry, business function, and Gartner's assessment of business value. Clients can access the interactive tool at https://tools.gartner.com/use-case-insights.
About Gartner for Information Technology Executives
O Gartner for Information Technology Executives provides actionable, objective insights for CIOs and IT leaders, helping them lead their organizations through digital transformation and drive business growth. For more information, visit: www.gartner.com/en/information-technology. Follow the news and updates of Gartner for Information Technology Executives at the X and in LinkedIn using #GartnerIT.
About Gartner
O Gartner, Inc. delivers objective, actionable insights that drive smarter decisions and better performance for enterprises’ mission-critical priorities. To learn more, visit www.gartner.com.
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