The company adopted Copilot and, with the use of generative AI, optimized processes and boosted team productivity by reducing the time spent on repetitive activities
Localiza&Co, one of the leading companies in the mobility sector in Latin America, implemented Copilot to boost the productivity and efficiency of its employees, as part of one of the company's Artificial Intelligence innovation fronts. The adoption of the generative artificial intelligence tool allowed an average reduction of 8.3 hours per month per employee in repetitive tasks, reaching up to 19 hours per month between heavy-users, people who use technology more frequently.
Since the entire company uses Microsoft 365, it made sense to implement Copilot to boost employee performance. For André Petenussi, CTO of Localiza&Co, this adoption reinforces the company's commitment to innovation and operational excellence. “It has been a game-changer in the way our teams handle daily tasks. Technology allows us to not only save time, but also focus on strategic activities that drive innovation within the company,” he says.
In addition to optimizing workflows, technology has also been an ally in the inclusion of employees with hearing impairments, providing live transcriptions of meetings and automatic summaries, which ensures more active participation from the entire team.
Ligia Soares, Corporate Management Analyst at Localiza&Co, emphasizes the importance of participating in meetings more effectively and the importance of using the tool in her daily routine: “Today, I can free up mental space to focus on what really adds value to my work. With technology, I can find files more easily, organize my deadlines and commitments, and better monitor my demands. During meetings, I can actively participate, knowing that the tool will generate a summary of the main points discussed. In addition, I speed up research, write drafts of documents in Word and presentations in PowerPoint, and quickly correct errors in Power BI and Power Automate. In my daily routine, I also adjust the tone of my messages for different situations,” she comments.
Wilson Lima, Technology Manager at Localiza&Co, responsible for two areas within the company, shares his experience: “I manage two different areas at Localiza and this requires great organization and agility in decision-making. AI has been essential in optimizing my time, allowing me to quickly create and edit documents and presentations, in addition to helping me organize meetings, even when I can't be there. With it, I can extract relevant information, generate summaries and monitor discussions more efficiently. In addition, the tool facilitates data analysis in Excel and formatting presentations in PowerPoint, making my day-to-day more productive and strategic”, he highlights.
“When we think about customer service, agility is a crucial point in the consumer experience. Localiza&Co is applying the power of AI to offer its employees more resources to execute business demands and save time on repetitive tasks. With this, this time can be reversed in benefits for its customers and in the optimization and productivity of its teams”, highlights Joana Moura, vice president for Corporate Clients at Microsoft Brazil.
The company also plans to expand the use of Copilot to other areas and tools, including pilots focused on Microsoft Power BI and Copilot Studio, with the aim of continuing to increase productivity and efficiency gains. With this initiative, Localiza&Co reaffirms its commitment to digital transformation, using cutting-edge technologies to improve its internal processes and offer high-quality service to its customers.
About Localiza&Co
It is considered one of the largest and most complete mobility solutions platforms in the world. A publicly traded company listed on the B3 and with a high level of corporate governance, Localiza has a history of extraordinary results in leadership and innovation, always focused on generating value and with a long-term vision. Founded in Belo Horizonte in 1973, over time it has consolidated itself as a market leader and is today one of the 25 most valuable brands in the country. The commitment to exceeding customer expectations, combined with operational excellence, allows the Company to offer a wide range of mobility solutions through more than 900 physical customer service points, distributed across 7 countries in Latin America, in addition to its strong digital presence.
About Microsoft
Microsoft (Nasdaq “MSFT” @microsoft) creates AI-powered platforms and tools to deliver innovative solutions that meet the evolving needs of our customers. The technology company is committed to making AI widely available and doing so responsibly, with a mission to empower every person and every organization on the planet to achieve more. In Brazil for 35 years, the company launched the Microsoft Mais Brasil Plan in 2020 with the aim of supporting the country’s sustainable economic development, contributing with actions capable of preparing professionals for the digital economy, reducing inequalities and promoting digital inclusion.
