• Representativeness corresponds to 0.08%, against 0.07% in 2024;
• The survey also showed that women in this sector are excellent payers, with 50% of them having a Score between 601 and 1000;
• At Serasa Experian, 27% of IT positions are occupied by women.
The number of women in the technology sector in the country grew by 4.6% compared to last year, going from 69.8 thousand to 73 thousand professionals, according to a new study by Serasa Experian, the first and largest datatech company in Brazil. Despite this progress, the presence is still low and corresponds to only 0.08% of the female population aged 18 and over, compared to 0.07% in 2024. The survey was carried out on a base of more than 93.5 million women aged 18 and over with the objective of understanding the profile of women working in the sector. Compared to the male population, 0.34% work in IT, according to a survey carried out with 92.7 million men in the country.
“Growth is a step forward, but there is still a long way to go to reduce gender inequality in the sector. Female representation remains low, and companies need to continue investing in initiatives that encourage the training and hiring of women through training programs and gender equity policies in the job market. Diversity not only strengthens the market, but also drives innovation and competitiveness in companies,” says Mayara Gomes, Human Resources Director at Serasa Experian.
Women in tech are great payers
Another piece of information revealed was about the professionals' Credit Score. According to the survey, almost 50% have a Score between 601 and 1000, indicating an excellent credit profile, which is impacted by paying bills on time, which increases the chances of obtaining credit in the market, in addition to better costs and conditions for a loan or financing. Meanwhile, 29.7% are in the range of 401 to 600. More ranges are available below, check them out:
The study also showed that most IT professionals earn between R$2,000 and R$4,000 per month (38.4%), while 13.5% have an income of over R$10,000. In addition, 52.2% belong to class AB and 33.1% to class C. Check out the details of these cuts in the tables below:
Southeast leads in number of women in technology
Regarding geographic distribution, the state of São Paulo has the largest number of women in the sector, with 31.5%, followed by Rio de Janeiro (11.2%) and Minas Gerais (8.4%). See the ranking by Federative Units (UFs) in the graph below:
Serasa Experian: Women in IT represent 27%
Serasa Experian currently has 44.4% women on its staff, 38.9% of whom are in leadership positions and 27% who work in IT. “The percentage of 0.08% of female participation reflects the disparity and the urgent need to promote gender diversity in the segment. This reality highlights the importance of inclusive initiatives and policies that foster a more representative and welcoming environment for women in technology. At Serasa Experian, our commitment to inclusion has resulted in a more balanced scenario, driving positive changes in the sector”, comments Camila Souza.
Juliana Custódio, Director of Data Platforms and Machine Learning Operations at Serasa Experian, accepted the invitation in January 2024 to lead the data engineering area at Serasa Experian, attracted by the company's commitment to innovation and diversity. As a woman and leader in a predominantly male sector, Juliana says she has faced challenges over the years, but learned to position herself. “Feeling confident and recognizing my potential was essential to perform well in my career,” she highlights. Today, she encourages other women to prepare themselves, build good connections and not limit themselves due to insecurities in the pursuit of their goals.
For women who want to pursue a similar career, she has some advice: “Prepare yourself, and preparing means studying, having a plan, and seeking out self-knowledge tools. Also, don’t treat yourself differently or be afraid of a position you want. Being in an unfamiliar environment or embracing something new is part of your evolution. Insecurity and butterflies in your stomach are part of the journey to build a career.”
With over 4,600 employees in Brazil, Serasa Experian is recognized as an excellent place to work. In 2024, it received the award for “Best Company for an Internship”. In the same year, it was among the “Best Companies for Female Talent” by the FirstJob platform and, for the fourth consecutive year, the company was certified by “Great Place to Work”, including in the Information Technology category and GPTW Global. Datatech also received recognition from Top Employers, being among the top 5 in Brazil, in addition to being “Top of Mind Companies Preferred by Tech Professionals” and “Best Companies for Young Professionals”, according to Employers for Youth (EFY).
Serasa Experian also reinforces its commitment to gender equality through associations and public commitments, such as the Movimento Mulher 360 and Elas Lideram of UN Women, which promote the inclusion and development of women in the corporate environment. In addition, the company maintains partnerships with initiatives that aim to increase female participation in technology, such as PrograMaria, among others.
Serasa Experian
Serasa Experian is the first and largest Datatech in Brazil. A leader in intelligence solutions for analyzing risks and opportunities, focusing on credit journeys, authentication and fraud prevention. With cutting-edge technology, innovation and the best talent, it transforms the uncertainty of risk into the best decision, helping people achieve their dreams and companies of all sizes and segments to prosper.
Created in 1968, Serasa became part of the Experian Company in 2007, a global company headquartered in London. It is currently responsible for more than 6.5 million daily queries about companies and consumers and protects more than 2.2 billion commercial transactions every year.
Empowers consumers with financial education, facilitating access to fair credit. Helps companies of all sizes and segments to make better decisions, on several fronts to: find new customers, manage current ones more efficiently, grant credit or sell on credit safely, comply with ESG standards, authenticate its customers and prevent fraud, and also charge them at the ideal time, without impacting the relationship.
With the purpose of creating a better future for everyone by expanding opportunities for people and companies, the company trains people in the technology area and promotes small businesses and startups with social impact through its own free programs. It is considered a LinkedIn Top Company and one of the best companies to work for, recognized by GPTW. It is also the most innovative service company in the country, certified by the Valor Inovação Brasil Award.
expert
Experian is a global data and technology company that creates opportunity for people and drives businesses around the world. We facilitate credit journeys, authenticate and prevent fraud, streamline healthcare processes, provide digital marketing solutions, and help drive insights for the automotive industry, all using innovative combinations of our data, analytics, and software. We also help millions of people achieve their financial goals and save time and money.
We operate in a variety of markets, going beyond financial services and operating in the automotive, agribusiness, healthcare, insurance and many other industry segments. To continue innovating, we invest in talented people and advanced technology to unlock the power of data.
Headquartered in Dublin, Ireland, we are a FTSE 100 company listed on the London Stock Exchange (EXPN) and have a team of 22,500 people across 32 countries. Find out more at experianplc.com.
