XP Inc. is one of the largest financial institutions in Brazil, with more than R$1 trillion in total assets under custody of its more than 4 million customers, according to financial results for the second quarter of 2024. The company has more than 7,000 employees and has been working for more than 20 years to transform the financial market and improve people's lives.
With the advent of generative AI and the goal of optimizing internal processes to offer the best products and services to their customers, they saw the implementation of Copilot for Microsoft 365 an opportunity to transform productivity, inclusion and accessibility in the workplace – while maintaining your cutting-edge culture.
Early adopters of Copilot for Microsoft 365
XP Inc. was one of the first 10 Brazilian companies to adopt Copilot for Microsoft 365 in the country. Due to its disruptive culture and the company’s existing use of the Microsoft platform, the launch of the tool provided an opportunity for innovation while increasing productivity with completely new solutions, ranging from the possibility of automating tasks and solving them with the help of generative AI to generating greater inclusion and accessibility. According to Adriano Espósito, IT executive and leader in Enterprise Architecture and Engineering Platforms at XP Inc., “The initial adoption took between three and four months, during which XP structured and distributed the licenses, in addition to holding workshops and mentoring sessions with the support of Microsoft.”
During the process, XP Inc. implemented intensive training focused on adapting employees to the new tools, helping them understand the possibilities and advantages that the new technology would enable, as well as aligning expectations for the different use cases. These initial issues were overcome through a structured approach and strong support from Microsoft.
After adopting generative AI, the XP Inc. team, with the support of Avanade, a Microsoft technology partner and specialist, led the Copilot expansion project. This initiative resulted in the identification of numerous use cases in more than 10% of business areas with measurable productivity gains, boosting the use of the tool in the organization.
According to Felipe Almeida, Client Solutions Lead, Avanade Brazil, “Through the Copilot 365 Value Program, we integrate a culture of artificial intelligence into the day-to-day of different business areas with Microsoft 365 Copilot, redesigning the way employees work, developing measurement methods and defining robust value indicators that prove productivity and collaboration”.
Reinventing productivity with Copilot for Microsoft 365
Among the 9,000 hours of savings generated by adopting Copilot in activities such as meetings, creating minutes, etc., the use by the internal audit team stands out, which experienced an increase of 30% in efficiency, resulting in time savings. Previously, it was necessary to gather information manually and spend a lot of time analyzing it, with Copilot this process became much more agile.
Another highlight felt generally by users was the use of Copilot in meetings at Microsoft Teams, whether to follow up on topics discussed, take notes or increase the use of content.
“Our sales team, which holds several meetings with clients every day, can now generate minutes in a fraction of the time it took previously. This has resulted in great productivity.”
Adriano Espósito, IT Executive and Leader in Enterprise Architecture and Engineering Platforms, XP Inc.
Another benefit was the governance team, which saved 7% of time by using Copilot in activities such as consolidating and analyzing information from meetings they had with other areas, which was previously done manually. According to Adriano, “Our sales team, which holds several meetings with clients daily, can now generate minutes in a fraction of the time it took previously. This has resulted in great productivity.”
Inclusion and accessibility with Copilot for Microsoft 365
Sinara, a hearing-impaired employee, found Copilot for Microsoft 365 to be an essential tool for accessibility and productivity. “When we look at AI, we initially think of productivity and efficiency, but when the topic is accessibility, it is a very important issue that can improve the daily lives of these employees,” said Adriano.
During the pandemic, challenges multiplied for professionals with hearing impairments. When meetings were held online, many people did not turn on their cameras and some wore masks, in addition to the obstacles involving connectivity. All of these situations made it difficult to lip-read, which is essential for active participation and for carrying out work concisely.
For Sinara, Copilot has proven to be indispensable and has removed these barriers, as the content generation (much more effective than real-time captions) allows for integration before, during and after meetings. Adriano adds: “The gain was clear for her, and now we are expanding the use of the tool to employees with other disabilities.”
“The gain was clear for her, and we are now expanding the use of the tool to employees with other disabilities.”
Adriano Espósito, IT Executive and Leader in Enterprise Architecture and Engineering Platforms, XP Inc.
This experience has improved Sinara's quality of life, as she now interacts more easily in meetings and uses transcriptions to create minutes more accurately and quickly, and has shown the potential of technology to benefit other employees with specific needs, who have come to embrace generative AI in their activities.
The next steps in the generative AI journey at XP Inc.
XP Inc. is committed to continuing to explore new applications of Copilot across the entire product suite. Microsoft 365, as this technology is improved and can promote greater efficiency within the company.
With several areas already mapped and successful tests, the institution plans to expand the use of generative AI, taking advantage of its advanced functionalities to solve specific challenges for each business and provide even more benefits for employees with the aim of improving the delivery they make to their customers.
