Qualcomm Technologies, Inc., the world leader in connected processing for the intelligent edge, and Salesforce, the global leader in Customer Relationship Management (CRM), today announced that the companies intend to collaborate to develop a new intelligent connected vehicle platform for the industry. automotive. Built on Snapdragon Digital Chassis and Salesforce Automotive Cloud, This new platform is intended to give automakers, fleet providers, automotive finance groups and other vendors the technology to design and deliver personalized, next-generation customer experiences that can be updated throughout a vehicle's lifecycle.
Credit: Salesforce website
The automotive industry is in the midst of a massive transformation, with automakers looking to leverage new digital tools to create new revenue streams and improve the customer experience. According to a report by Salesforce, 93% of all auto companies agree that first-party data such as website interaction, in-app usage and purchase/service history will help them substantially improve their customer experience.
Through this working relationship, Qualcomm Technologies and Salesforce aim to help automakers deliver immersive, personalized experiences that use comprehensive vehicle and driver data, including real-time and quick alerts, targeted offers and predictive services such as preventive maintenance and on-demand feature updates. This new platform will also aim to give automakers the tools to customize service offerings for each user and then deploy those offerings across all vehicles to build a fleet of dynamically configurable software defined vehicles (SDVs).
“We look forward to extending our growing relationship with Salesforce to help guide automakers through a time of exceptional innovation,” said Nakul Duggal senior vice president and GM, automotive, Qualcomm Technologies, Inc. “Through the combination of Salesforce solutions and our Snapdragon Digital Chassis Platform, we look forward to providing automakers with the tools to deliver unparalleled personalized experiences, strengthening relationships with the next generation of automotive customers.”
“The next revolution for the automotive industry is the rise of software-defined vehicles, and Snapdragon Digital Chassis serves as a solid foundation for them,” said Alex Dayon, President and Chairman of the Salesforce Advisory Board. "We are excited to be working with Qualcomm Technologies to help automakers deliver this next generation of connected car experiences that will fundamentally redefine how we interact with our cars."
