Adobe accompanies the German team in digital transformation
Bayern, one of the most popular football teams in Germany and the world, has signed an agreement with Adobe Experience Cloud to integrate the Adobe Real-Time Customer Data Platform.
Credit | Adobe Experience Cloud website
“The integration of a solution that helps manage digital experiences in the sports sector is proof that the digital economy continues to transcend other sectors and football is not far behind”, explains Daniel del Palacio, Director of Marketing DX Adobe Experience Cloud. “Adobe Experience Cloud is honored to have been chosen by Bayern Munich to power their digital transformation and bring more personalized content and digital experiences to their fans.”
From now on, FC Bayern, popularly known as Bayern Munich, will be closer than ever to its fans thanks to Adobe technology.
With a fan base that grows daily, the club capitalizes on the responsibility to communicate and interact with them, wherever they are, in a unique, personalized and relevant way.
This audience, especially younger ones, expects to be engaged and entertained in real time and across devices. In fact, almost half (47%) of people who watch sports on television or on digital platforms consume other content simultaneously, according to a study carried out by Nielsen in February.
Data-driven fan experiences
With Adobe's customer data platform, FC Bayern will have unique insights from sources that span all of its properties (online, offline, B2B and B2C). With this, it will combine all the data to create a unique and personalized view of each follower, respecting their preferences.
Content will be personalized, delivered at scale and available across all channels, platforms and devices. Combining deep audience insights with the real-time hyper-personalization capabilities of Adobe technology, Bayern Munich will take fan experience to the next level. For example, club fans can expect to benefit from discounts on food and drink on match day, even when they are not at the stadium, achieving immersive shopping experiences across multiple environments or channels.
In addition, the German club will also adopt Adobe Document Cloud, including Adobe Sign, meaning that contracts and other operations will be carried out digitally using Adobe technology, generating greater efficiency and supporting the club's sustainability goals.
“Little by little, technology is transforming sport in general, and Adobe Experience Cloud accompanies companies in this sector whose heart is focused on experiences”, highlights Daniel del Palacio.
This is not the first time that Adobe has worked with iconic football brands. In 2021, the company was the technology partner selected by Real Madrid to enhance its fans' digital experiences.
