In a five-year contract, the stylist will be the company's national and international spokesperson, consultant for creation in the area of software research and development, will record a web series and participate in
A partnership now unites two of the most important names in creation and technology in Brazilian fashion, both with international recognition. The stylist Alexandre Herchcovitch and the company Audaces, a leader in Latin America and a world reference in solutions for the textile and clothing industry, announced the signing of a five-year contract this Monday (15). The joint work also marks the 30-year career of Herchcovitch from São Paulo and the foundation of Audaces, which has units in Florianópolis and Palhoça (SC), as well as Rovereto, in the region of Trento (Italy).
Alexandre Herchcovitch: “Creativity backed by technology is the perfect combination to innovate.” | Photo credit: Andre Schiliró
Under the agreement, Herchcovitch will be a creative consultant in the area of software research and development at Audaces, with access to news, pre-releases and licenses to work with Audaces360, an exclusive multi-solution that provides a complete fusion between the digital and the physical, to produce more, in less time and at lower costs. The company provides the only technology platform on the market for creating 4.0 in the fashion industry, with innovations ranging from software to the intelligent and automated cutting room.
“Creativity backed by technology is the perfect combination to innovate. Audaces promotes this junction and I feel comfortable and able to use all available technologies so that my ideas materialize”, evaluated Herchcovitch.
The stylist will also be the spokesperson for Audaces on the company's national and international social networks, with an emphasis on the European market, in addition to participating in digital and in-person events. This year, for example, Herchcovitch will be the special guest of Audaces for a lecture on the morning of the last day of Febratex, one of the main fairs in the country, which takes place from August 23 to 26, in Blumenau (SC). The event marks the presentation of unprecedented solutions using the metaverse to further optimize the creation and manufacturing processes of the textile sector. The partnership also foresees the recording of a webseries in three episodes.
Matheus Diogo Fagundes: Audaces and Herchcovitch are brands that were born in Brazil and won the world. | Photo credit: Publicity/Audaces
“This partnership is an honor and a joy for Audaces, as it brings together very similar trajectories, from two brands that were born in Brazil and won the world. Imagine the fantastic result of the union between Alexandre Herchcovitch, with all his creativity recognized in the Brazilian and international fashion market, and Audaces, which precisely maximizes the work of these genius creators”, celebrated Matheus Diogo Fagundes, Marketing and Sales Director at company. “Now this is a reality and, together, we are going to further develop the process of advancing technology allied to creativity and sustainability, with an effect on the quality of the final product, in addition to contributing to the stylist's demands. It’s a perfect, long-term marriage.”
Audaces has its products in over 70 countries and a portfolio of over 15,000 customers. Between May and June of this year, the company participated in two international fairs: Simatex, in Buenos Aires (Argentina), and Texprocess, in Frankfurt (Germany).
ABOUT ALEXANDRE HERCHCOVITCH
Alexandre Herchcovitch, born in São Paulo, is one of the most recognized Brazilian designers, both at home and abroad. Herchcovitch graduated in Fashion Design at the prestigious Santa Marcelina University, but even before graduation he was already proving to be a genius designer, working in his home with complex patterns and cuts to create the brand that bears his own name. The intense dedication to research on new materials and the construction of clothes, finishes and tailoring were and still are his main interests and signatures.
Herchcovitch was the designer responsible for bringing Brazilian fashion back into the spotlight in the mid-90s, with subversive shows that deconstructed Brazilian gender figures and stereotypes, mixing streetwear, clubber and haute couture, working avidly to create an identity of their own. His brand's main market focuses were women's and men's ready-to-wear, as well as denim.
With a large group of collaborations, which gave even more vent to his creativity, Herchcovitch developed several lines – bed and bath, home, sunglasses with Mykita, wristwatches -, in addition to a partnership with the Melissa brand for the development of shoes. plastic with your signature and design. He has also worked as creative director for Brazilian brands and companies, such as Rosa Chá, Zoomp, among others. Currently, Herchcovitch works as a designer and new business director for the brands À LA GARÇONNE and ÀLG.
